[IT168 news] Turn your iPhone or iPad and other Apple products to the back, you will find the line of small print "Designed by Apple in California", which has become an Apple logo, but also has been registered as a trademark of Apple . Now Apple has published a hardcover book named "Designed by Apple in California." The content includes Apple's product design from the 1998 iMac to 2015 Apple Pencil, including the past 20 years. Like the iPhone, which has two sizes, the book also comes in two sizes, priced at $199/$299, but this book is currently not sold in mainland China.
The book contains 450 photos covering Apple's product design for 20 years. The photos in the book were taken by the photographer Andrew Zuckerman, which fully demonstrated the design process and the final model of each Apple product. This hardcover photo book took eight years to complete and was published by Apple itself. It was dedicated to Apple's former CEO Steve Jobs. Apple Chief Design Officer Jony Ive wrote a foreword for this photo book, saying that the purpose of this book is not to show Apple's many designs, but to tell readers what Apple has been doing, and what Apple is doing. The value, the pursuit and the goal."
In terms of selling price, the small-size version (25×30cm) is priced at US$199 (approximately RMB1,363) while the large-size version (33×40cm) is priced at US$299 (approximately RMB2048). This book will be sold simultaneously with Apple and the offline Apple Store in the United States, the United Kingdom, Australia, France, Germany, Japan, South Korea, Hong Kong, Taiwan and other countries and regions.
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