Facebook's high hopes for virtual reality vendor Oculus, there is a danger signal of the lack of competitiveness, Facebook has dug up a design giant Daniel Apple, will be responsible for the hardware design and development of the Oculus helmet.
According to the American technology news website AppleInsider, the senior designer dubbed by Michael was Michael Hillman. He was first responsible for the design of the Apple iMac computer, and later held various positions within Apple, and ultimately was responsible for the design of the Apple desktop computer.
Later, this person resigned from Apple and served as vice president of Zoox, a self-driving car startup.
At Oculus, Hillman will head the hardware department.
Facebook's $2 billion acquisition of Oculus led to a new upsurge of virtual reality technology in the global technology industry (virtual reality is an ancient technology with a history of 560 years). Oculus was once considered the leader in virtual reality. However, its subsequent performance has left the outside world very disappointed.
Due to over-pricing, Oculus's virtual reality helmets sold disastrously and sold less than 500,000 units last year. Not too long ago, the company announced that it had made substantial price cuts, and that helmets and controllers had reduced prices by a quarter (the latest combination price was $600). This also shows a serious mistake in pricing in the first year.
Among the three helmet manufacturers, the Japanese Sony PS VR performed the best and sold more than one million units. Sony helmets can be used in conjunction with PS4 game consoles, significantly reducing costs. In contrast, the total cost of HTC and Oculus's solutions is as high as $2,000, which exceeds the average consumer's ability to pay.
In terms of product performance, Oculus does not have any advantages over HTC.
In addition to its advantages in products and technology, Oculus has fallen into a series of disputes and storms. For example, the high pricing of its products has been accused of violating the founders’ initial commitments and causing dissatisfaction with the fans. In addition, company executives support Trump was resisted by some tech enthusiasts. Recently, Oculus was caught in a charge of stealing other company's technology and was awarded by the court for compensation of 500 million U.S. dollars. Facebook chief Zuckerberg was also forced to testify in court.
It is generally believed that the poor user experience of virtual reality helmets has affected market launches. For example, it is currently necessary to connect computers with lengthy cables and use tedious procedures. The simple helmet that is inserted into a smart phone has a rough virtual reality experience, and provides only a panoramic video experience, and cannot track the user's position to switch virtual scenes.
According to reports, Oculus is already developing an all-in-one helmet that does not need to be connected to a computer, but it is still unknown when it will be listed. Qualcomm, Intel, and Google are also developing similar all-in-one products, and the experience of wearing and moving them will increase. However, it is still unknown whether internal processors and graphics chips can independently perform large-scale computing tasks.
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