As we all know, the production of LED chips is a core device in the LED industry chain, but the pricing power of LED chips has been abroad for many years. Although China's rare earth reserves are abundant, the pricing power of LED chips is not determined by rare earths, which means that China's LED screen enterprises to make a screen to pay a large amount of money abroad, and China's LED packaging factory, LED display manufacturers and other manufacturers have not earned a lot of profit, have "supplied" to the chip manufacturer . In such a situation, in order to change the passive situation, some LED companies in China simply bought the chips back.
It is understood that 80% and 90% of the world's chip manufacturing is currently in China. It seems that the "money" landscape is broad, but at this time, foreign countries have initially "abandoned" the LED's clues and turned their attention to OLED.
In November 2014, the United States made a 2,400-square-meter screen at Times Square in New York, citing the control playback technology of OLED from Japan's Sanling Electric. Obviously, foreign countries are vigorously promoting OLED, which brings us a thought: Now that China has 80% and 90% of the world's chip manufacturing has become an established fact, does China accept a backward production capacity and can't break free from backward production capacity?
Obviously not the case. Yan Dongming, director of the Outdoor Advertising Committee of the Shanghai Advertising Association, said: "When the world's industrial manufacturing industry shifts, many of them are first transferred to China. Now China has become the world's largest manufacturing country. When we are doing LEDs, We must also make made in china. At this time, we must see which of our pain points are able to solve the problem in sales, so that the LED screen becomes a standard."
So how do we make the 80% of the chip manufacturing products introduced by China make the best use of it, let China break free from backward production capacity, and let LED display become the real standard product? Let's listen to the interpretation of Yan Dongming.
First, enter standardized production
LED display products want to become the standard products required by the city, the most important thing is to ensure the standardized production of LED display components, making it a support for efficient application of LED display, so that our screen will In the process of transmitting information, especially in the process of building a smart city in the future, it can play a very good role.
At the same time, Qi Dongming pointed out: "If our screen is standardized, it must have a problem of industrial concentration, that is, small enterprises are acquired by large enterprises, or merged. What should small enterprises do after merger? I think this With a new topic, can we do some work in urban construction, building construction, and site construction, because in addition to digital information, a city has a digital three-dimensional surface, as well as visual comfort on the Internet. It needs to be expressed by those gleaming LEDs. Many people and small businesses can do something personal, including working with designers. This is something we can do with high added value after rising labor costs."
Second, analysis and control of market demand
Since China has already 80% of the chip manufacturing revenue, it is necessary to effectively sell the inventory of the products produced. One of the premise of sales is to control the market demand, timely understand and find that there is still vacancy The market is effectively populated. For the time being, we can still find some market needs that can be tapped only from the field of outdoor advertising.
Qi Dongming said: "We have to count our billboards. What is the replacement rate now? The billboards we have now replaced are about 10%, and the US replacements are only 3% to 5%. The display is lower, the streets of Europe are all paper media, and there are such paper billboards in the UK, France and Spain that need to be replaced. Because the streets in Europe are narrow, the advertisements seen in one street It is more than a dozen square meters, which gives us a thought. This ten-square-meter advertising screen is placed across the road, about ten meters across the road. It is more reasonable to have a diagonal of 3 meters x 4 meters. The line, which is the 5 meter LED screen. With the standard resolution TV resolution requirements, that is, P6.75, P6.75, if done well, and integrate the digital things, we can open the market in Europe. ."
Secondly, we can find out all the ads
The industry is now paying less attention to the "one foot", which has caused a lot of sales advertisements to be still a piece of cloth, hanging from the middle hall, Imagine if we can make LED screens? It does not need to hang It is. In the future, the cost of labor, the cost of screen production, and the cost of inkjet printing will all rise. If it becomes a digital LED display screen, the cost of these fabrics and the cost of labor will not be needed, and we can do many applications. Many occasions have applications.
In addition, many cities have river views and waterfront landscapes, which can become a major market for LED display applications. For example, Qi Dongming said: "For example, the LED screen on the opposite side of the Huangpu River in Shanghai is 3,600 square meters. If there is better technology and clearer, it will be 10,000 square meters. It must be opposite the Huangpu River. Very shocking. When I was doing it, I saw a foreigner in the summer of 2003, where the mouth was open and closed, and there was such a big screen. Now more and more, but we must see which places are suitable for putting On the screen, for example, on the riverside, we have to get through the Huangpu River and get through the passages. The landscape on both sides is so beautiful. What do you do? This is to make a big screen."
Third, strengthen technical strength
We all know that China has become a big industrial manufacturing country today, but it is most important to change its manufacturing power from a manufacturing power to a strong manufacturing country. Similarly, the LED display industry wants to break through and not be beaten by OLEDs. Technically digging deep. At present, we can also see that LED display technology is changing with each passing day, and this will also promote the further development of China's LED display industry.
Qi Dongming said: "Now there are some enterprises in Shenzhen who are trying to do COB on printed circuit boards and make COB inside the glass curtain wall. The last time someone asked me how much money: I said if the COB is made 3 to 5 cm, 3 cm. It will be better. If you say it, 1,000 yuan, if you can make such a COB, your entire industry may remain strong, because you have become industrial building materials, you are not only the screen factory, but In a building materials industry, you can put all the glass curtain walls into it. This becomes the facade and become the media. We turn the facade into the media, many buildings are naturally solved, and it does not affect the lighting, it must be From the supply side, we have come up with our tricks to influence this market and promote our industrial development."
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