On the afternoon of May 5, Mango TV held a new product launch conference for summer and autumn content in Beijing. The whole conference will be based on self-produced contents. Many key programs will be young, from sophisticated and unique, interactive and self-produced variety shows to carefully selected, youthful and eye-catching copyright programs, and then to the international music live event, Mango TV. With a full range of visual "original force" impact everyone's eye.
In the first quarter of 2016, mango TV was full of tricks, giving full play to the advantages of the Internet and the platform. While seamlessly linking Hunan TV's ace column and the three theaters, it also strengthened content self-control and brought top IP out of a unique path. . In the last quarter, the "I am a singer" broadcast on the entire network of Mango TV broadcasted a total of 1.56 billion of broadcasts in the fourth quarter. The self-made variety star "Detective Detective" continued to surpass the total number of video players for two consecutive weeks. Ten (ranking the ninth and tenth respectively) ranks first among the various online arts of the entire network; the self-made drama “The Ultimate Ranger†is only launched on the 2nd, and the broadcast volume has broken 20 million. The number of broadcasts on the first broadcast is the daily broadcast of the Art Encore broadcast. Second in the list. The return of the “Super Girls†decade of glory laid the foundation for the strong flow guarantee of Mango TV this year.
As of April 31, Mango TV's daily average number of active users across the entire network has exceeded 39 million, the number of monthly video players on the PC-side has reached 140 million, and the number of mobile phone APP installations has reached 286 million. Today, in the online video market, Mango TV is launched. It is also like a dark horse that reflects its own strong platform value. In the next two quarters, Mango TV will continue to follow the "Kick V" style on the basis of adhering to the unicast advantage of Hunan Satellite TV, and become a content production manufacturer with powerful magnetic attraction, strong self-control and powerful brand upgrade and explosiveness.
One highlight: a strong variety of magnetic attraction - Hunan Satellite TV back
In the last quarter's all-in-all-variety sword, Mango TV delivered an amazing response: On April 16th, the total number of play of Cyclone Xiao Zi exceeded 800 million, and Mango TV broadcasts its own variety star. "Detective" network on demand has exceeded 330 million, "full acceleration in the second" to the national network 2.08, the share of over 6.21% score scored the first paragraph at the same time, becoming the highest ratings of the night TV variety show.
In the coming second and third quarters, Mango TV will continue to contract Hunan Satellite TV Variety Ace, deep-run the second quarter of “All-People Accelerating Chinaâ€, “Sunday Dripping Sundayâ€, “I want to sing with you,†and “Happy. "Strength camp" and "every day upward" and other strong IP, will continue the route of self-made variety boutique PGC, well-deserved network master overlord "star detective" - ​​this file is a collection of He Xi, Sa Bening, Wang Ou, ghosts, big Zhang Wei, Cai Kangyong, Liu Ranran, Ouyang Nana, and other popular stars “Network Overlord†program will continue to lead netizens to witness the heartbeat of “love beans†in the performance test of IQ and dignity. As the "2016 Super Girls" premiere of the domestic variety show, after five months of competition, the top 20 selected by the audience's powerful interaction have successfully entered the Girls' Acoustic Academy. Just two days ago, Super Girl's top 100 conference attracted the headlines, Baidu Post Bar, NetEase, and Owhat. The four platforms respectively endorsed the brand identity of Mango TV for their platform. It can be said that its proud data has already reflected the phenomenon. IP aggregation capabilities for the Internet industry. Mango TV's exclusive star celebrity observation program “Mama is Superman†has achieved a good score of over 50 million in the past two sessions.
Mango TV, which always pays attention to interactive advantages, will naturally not let the strong magnetic attraction of its own platform. Not only top Hunan Satellite TV stars such as Du Haitao, Li Rui, Li Weijia, etc., but also more stars will join the team in the future. . The "Banana Punch" that was born on April 17th is a functional variety show where Du Haitao has brought together a large number of stars and grandfathers to interact with the people. It lasted for 100 days and witnessed the "evolutionary miracle" of fat people! At the beginning of the month, the nation’s first big data funny constellation show “Kepler 452Bâ€, the host Li Weijia and big data constellation master piglet will use advanced Internet means to analyze constellation big data, bring the most accurate constellation for netizens. forecast. The "sharp go" tailored for Li Rui will also meet with netizens in the future.
In addition, Mango TV's first-rate role-playing role-playing Rap competition comedy show "Laughter Mugua Show", "Perfect Holiday" second season, "Mango fishing star Wen", "Idol Wanqian", "Gossip appraisal affairs The Institute will also take turns and it will be dizzying. In addition, there are programs such as "Colorful Chinese", "Nay Say", "Please Mom", "Love in Seven Days" and other programs on the Mango TV platform. There are so many wonderful performances and there is always a file for you. !
Highlight two: powerful drama self-control - heavy gold to create homemade drama
Mango TV aims to see good times with everyone. This good time can't be less than the companionship of TV dramas. "Ultimate Ranger" is a hilarious martial arts youth campus love masterpiece co-invested by Mango TV and Taiwan Komi International Film and Television. It was produced by the gold production team of "The Meteor Garden", "The Ultimate Class", "Ming Ruo Xiaoxi" and other hot idol dramas, directed by Xu Fujun, director of "The Sharp Wife". Although this show has only been opened for paid members since the Manki TV was launched on its own, it has exceeded the broadcast volume of 13 million times on the day of broadcast. This has surpassed popular online dramas such as “The Best of Usâ€. In order to meet the needs of fans, Mango TV will begin on May 5. Ultimate Ranger will release the viewing restrictions and everyone can pursue the drama.
Another mango TV self-made drama in the drama "Half-Enchanted City" will also be a strong attack. As the first domestic “half demon • man†who loves historical sci-fi drama, the background of the drama is located in the period of the Republic of China. It brings together fantasy, love, passion and other elements. The gold production, the gold medal team, and the conscience cool special effects are integrated into one. The degree is evident. In addition, the Hunan Satellite TV highlights will continue to be broadcast on Mango TV. The love drama "Dear Translator" will follow Huang Xuan and Yang Mi into the romantic world of the senior French translator. In addition, there are many youthful dramas such as “Director Mr. Shang†starring Guo Jingming, Chen Xuedong, Ouyang Nana, etc., as well as many TV dramas such as “Dream of Summer Dreams†produced by Mango TV investment. Bring a continuous "play" surprise!
Highlights 3: Powerful Brand Upgrade and Explosive Power - Contracting Top Domestic and Foreign Ceremonies
"I am a singer" has been winning praise from all of us since its inauguration. At the same time, it also swept across the country with a passion for music. After four years of accumulation and accumulation, the 2016 "I am a singer" tour concert that brings together the four seasons will be officially opened in May and will be broadcast on Mango TV at the same time. At that time, a zero-distance, ultra-luxurious feast will soon be the first high-rise music frenzy in Hangzhou, Nanchang, Beijing and Chongqing. The concert not only has a strong guest lineup, but also invited to the famous music producer Liang Qiaobai, configure the top live band accompaniment, and strive to fully upgrade the music and visual tour.
In addition to the heavyweight "I am a singer" concert tour, Mango TV has also obtained the exclusive rights of four foreign-quality heavyweight music programs, bringing together the MBC Champions Show, the Eurovision Song Contest, and the American Bulletin Board Music Awards Ceremony, etc. , Bring visual and audiophile feast to netizens.
The new music program MBC Champion Show labelled “I LOVE MUSIC†has first landed on Mango TV on April 20, followed by a singing contest organized by the European Broadcasting Union (EBU). The Eurovision Song Contest will follow from May 10th. On May 18th, the well-known American Billboard Music Awards came to the fore. After seeing Europe and the United States, let’s return to Asia and hold a dream concert every year. This is the Korean annual Korean music event. There will be many Korean singers and groups participating in the show. The Mango TV will take you on June 4th. Share this music event.
Nowadays, with increasingly fierce competition on the Internet platform, new forms of content have emerged in an endless stream, and the subject matter of home-made programs has varied. Each platform has taken full advantage of its ability to occupy the new media market and strive to win by surprise. In the next two quarters, Mango TV will continue to exert its force on variety shows, repertoires, and music platforms, relying on Hunan Satellite TV's single-source advantage, and at the same time continue to dilute its TV colors to create “kick-up†mangoes that “manufacture and broadcastâ€. As a multi-industry IP with more than 50% of the social communication level of the market, Mango TV is both a content producer and a distribution channel, providing a unique marketing opportunity for the deep binding of brands and content, truly “no mango, no videoâ€. ". Next, how Mango TV will achieve these "big moves", let us wait and see.
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