"Haze" is being purified

In 2014, the overall performance of China's home appliance market experienced a sharp decline. Only the indoor purifiers thrive, they have achieved rapid development and have shown great market potential. According to published market surveys, it is estimated that the market volume of air purifiers in 2014 will reach 5.8 million units, a total of approximately 13.6 billion yuan. This figure significantly exceeds 2.4 million units and 5.6 billion yuan in the air purifier market in 2013. The report also predicts that in 2015, the entire air purifier retail market will reach 9 million units, and the total retail sales will be more than 20 billion yuan.

Under the brilliant data, the "mushrooms" that hang over the air purifier market are also being purified.

The three major characteristics of the air purification industry, China Indoor Vehicle Environmental Monitoring Committee, and Director of the National Indoor Environment and Environmental Product Quality Supervision and Inspection Center Song Guangsheng analyzed the reporters. The three characteristics of air purifier industry development in 2014 are as follows: Orderly guidance of the empty net market into the fast lane of healthy development.

The first feature is that foreign brands' "high-cost myths" are bursting. “2014 is the third year of the development of the purifier industry. The influence of the emerging purifier brand is further expanding.” Song Guangsheng cited the example of such household appliances brands as Haier and Midea, who also displayed their footing in the vacant net market. Vulgar performance; in addition to some ideal, ambitious, basic purifier companies have also been developed, representative brands are "net beauty Shi" "three dads" and so on.

In addition, the entry of Internet companies into the air purifier industry has become the "last straw" for high-priced foreign brand purifiers. Song Guangsheng said that Lei Jun released millet purifiers, cheetah released "Butter leopard meters air purifier master", etc., invariably played a low price, which makes some rely on the ocean brand, purifiers rely on high prices to swindle consumers gradually washed out , "Breaking the myth of high price of Purifier foreign brands."

The second feature is the intelligentization of indoor environmental quality supervision and management. “The addition of IoT technology, indoor air quality monitoring and the connection of mobile terminals are gradually realizing the intelligentization of indoor environment quality.” Song Guangsheng said that today people can use their mobile phones to check invisible air quality at any time and place. The intelligence of air purifiers is making people infinitely close to intelligent management of indoor air.

He explained that from Haier’s “Smart Home” to Midea’s “Air Steward,” from “Net Meshi” cloud intelligent purifiers to Lenovo’s announcement that it will release a variety of smart hardware products for air purifiers, as well as a mobile terminal system for millet purifiers. The performance and status of the air purifier will become visible and controllable at any time in the mobile terminal. Users can also grasp the use status of the filter element and the filter in a timely manner so as not to miss the cleaning and replacement. “The real realization of intelligent indoor environment quality control".

"On the other hand, the direction of intelligence has broadened the development path of the air purifier market. For example, Amazon China announced the on-line air purification shopping platform, and 360 companies and TCL joined hands to release the T3 air guardian as an example," Song Guangsheng told reporters.

The third feature is that, with the high attention of the relevant government departments, the once confusing air purifier market is undergoing purification. Song Guangsheng told reporters that the relevant state departments have already begun to revise and will implement the newly revised air purifier standards in 2015, and the Beijing Municipal Bureau of Industry and Commerce, which is ahead of it, also has a chaotic, disorderly, and chaotic manner in the air purifier market. The company carried out clean-up and rectification, and strengthened the industry self-discipline of the air purifier market. The Shanghai Consumer Protection Committee started with comparative tests of air purifiers and air purifiers in the car and thoroughly investigated the industrial chaos.

Also, a real purifier of the people, Song Guangsheng, said that in response to the various chaos in the air purifier market, the National Indoor Vehicle Environment and Environmental Product Quality Supervision and Inspection Center carried out the first purifier product evaluation activities to “tell the people a real "The purifier story", as a result, the purifier that participated in the assessment caused no less controversy than the effect of formaldehyde.

In July 2014, in order to truly reflect the purification performance of air purifiers on the market, the National Indoor Vehicle Environment and Environmental Product Quality Supervision and Inspection Center purchased the 10 air purifiers with the largest sales volume on the e-commerce platform of Suning Appliances. 3 domestic brands and 7 foreign brands. After one month of testing, the "China's first air purifier performance evaluation results."

From the evaluation results, 10 air purifiers can effectively purify the particulate matter in the indoor air, and its removal effect is not directly related to the price, brand, and product sales. The evaluation results of air purifiers that claim to have formaldehyde removal function showed that 10 purifiers had no significant effect on formaldehyde.

“The claim that formaldehyde can be removed is only a gimmick for merchants.” Song Guangsheng said, “The 10 purifiers that participated in the assessment have not had the function of purifying formaldehyde in addition to the three domestic brand purifiers. The other 7 foreign brand purifiers have been declared to have In addition to the formaldehyde function, tests have found that the formaldehyde purification performance of the 7 foreign brand purifiers is generally poor."

This conclusion triggered the shakeup of the purifier industry and was questioned by related organizations. Some people even think that the air purifier itself should not have the function of purifying formaldehyde. Song Guangsheng denied this: "Actually, the national air purifier standards released 12 years ago have test requirements for formaldehyde purification."

The “Special Action for Purifying Living Products” reporter learned that on the eve of 2015 New Year’s Day, the State Administration for Industry and Commerce decided to address the issue of violations of the principle of good faith in the production and sale of air and drinking water purification products for some operators. Misleading misleading publicity and misleading consumers, from January to March 2015, launched a nationwide special campaign to focus on rectifying air and drinking water purification products. This move aims to protect the interests of consumers and maintain a fair market environment.

The "Special Action" is divided into two phases. From January 1 to January 31, 2015, the self-check and self-determination phase for the business operators, the industrial and commercial and market supervision departments are mainly based on administrative guidance; after February 1, 2015, all departments will Investigate strictly.

Song Guangsheng analyzed that the special rectification actions mainly focused on the current air purifier market exaggerated propaganda, false propaganda and misleading, and deceive consumers. Including 8 major false propaganda: use of air purifier test reports out of context to conduct false propaganda, use false certifications for false propaganda, use various non-standard assessment activities for false propaganda, use new speculations and so-called new technologies. The false propaganda, the use of fake and falsely marked foreign origins and technologies for false propaganda, the use of so-called patented technology for false propaganda, the use of unscientific cases for false propaganda, and the use of the reputation of some industry experts for false propaganda.

Song Guangsheng told reporters that the China Indoor In-vehicle Environmental Monitoring Committee issued the No. 1 document to require the industry to strengthen self-discipline in the industry, conduct self-examination and self-correction in accordance with the law, and regard the implementation status as an entry requirement for the industry (regulations punished for purification The production and sales units and brands shall not participate in the industry appraisal activities within 1 year, and the relevant principals shall not participate in the national and industry individual appraisal activities within 3 years to regulate the development of the industry and “allow ordinary people to buy Taiwan air purifiers with confidence”.