According to the latest data from Zhongyikang, in July 2018, Hisense TV’s retail sales market share reached a record high, reaching 20.63% in one fell swoop, continuing to lead the industry strongly. This is Hisense TV, after taking advantage of the World Cup in June to take advantage of the 20.16% of the retail sales market share, once again breaking through the industry benchmark of 20%, firmly occupying the first position in the domestic TV market. The industry generally believes that the share of "breaking 20%" is an important symbol of a brand's transition from superiority to strength, and from leading to absolute leading.
It is especially worth noting that Hisense can further gain more market share, which is inseparable from the strong force of laser TV. From January to July this year, the sales volume and sales of Hisense laser TV increased by 343.86% and 170.29% year-on-year respectively, and the proportions in the market of 80 inches and above reached 53.88% and 49.61% respectively. In July alone, the retail sales of Hisense laser TVs accounted for 7.51% of the overall retail sales of Hisense TVs. In the competition of more than 20 laser TV manufacturers, Hisense Laser TV’s retail sales share and retail sales share in July reached exaggerated 89.88% and 90.66%, which means that every 10 lasers sold on the market Of the TV, there are nine from Hisense.
The explosion of Hisense Laser TV is inseparable from the company's deep accumulation in this field. It is understood that Hisense has applied for 478 patents in the field of laser TV, of which the core laser optical engine can do 100% independent research and development. The entire production process from R&D, design to complete machine manufacturing is fully operated independently, and more than 60% of the manufacturing costs are firmly in their own hands, which provides a guarantee for the continuous launch of cost-effective products.
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