According to Zhong Yikang's data, in the first half of 2016, the penetration rate of 55-inch curved TV retail sales in the Chinese market increased to 24%, and 65% higher to 43%. It is predicted that the sales volume of curved TV in the Chinese market is expected to reach 2.3 million units in 2016, and it is expected to exceed 4 million units in 2017. For this data, some people in the industry believe that after more than three years of market development, consumer enthusiasm for the purchase of curved TV continues to rise, home appliance manufacturers have launched a highly competitive curved surface products, continuing to ferment in both the market and the consumer In the next, curved TV has become the largest “wind outlet†in the home appliance market. With the arrival of the traditional “Golden 9 Silver 10†sales season in the home appliance market, the penetration rate of curved TVs in the TV market is expected to increase further, and even full-scale growth will occur, which will usher in the inflection point of full-scale popularity. Appliance market enters "curved rhythm" Although due to the hosting of the Olympic Games, the home appliance market entered the sales season in advance, and various concepts such as curved surfaces, OLED, ultra-thin, and HDR flew together, making consumers dazzled, and with the advent of the home appliance market, the most important "golden nine silver ten" season. It is foreseeable that this season of war will become more intense. Compared to OLED, ultra-thin, HDR and other concepts, the surface will undoubtedly give consumers greater disruptive experience at the visual level. It not only breaks the traditional TV industry design concept, but also conforms to human visual structural characteristics. It can make every point on the screen reach the eye with equal distance, eliminate the visual distortion of the screen edge, and create the most natural and comfortable look and feel. This should be the main reason why curved surfaces are popular with consumers. Judging from the current competitive situation in the mid-to-high end market, I am afraid there is no product that can threaten the leading edge of curved TV. According to the data of China Excel, in the first half of 2016, the penetration rate of 55-inch surface TV retail sales in the Chinese market rose to 24%, and 65 inches to 43%. In the first week of the Olympic Games (8.8-8.14), the retail penetration rate of surface television reached 7.8%, and the second week (8.15-8.21) was as high as 8.1%. The retail penetration rate reached a high of 16.7%. The outstanding technical sense of surface TVs and the smooth surface modeling are deeply rooted in people's hearts. They were recognized by 52% and 44% of consumers respectively, and they became the “national TV†for the 2016 color TV market. It can be seen that the mid-to-high end TV market dominated by large size has gradually entered the “curved rhythmâ€, and the curved surface is increasingly recognized by consumers. The development trend is raging. Observers indicated that the surface television has been developed for three years now, and the product maturity and user acceptance have achieved breakthrough development. The most powerful ones stand out in the “Golden 9 Silver 10â€. The surface of the surface has become a trend that has caused manufacturers to "hunt" Data from Ove Cloud Network, as of the end of 2015, TCL, Samsung, Hisense and other large color TV manufacturers are equipped with the latest, most advanced and cutting-edge technologies. High-profile, high-standard curved TVs have reached the market in North, Shanghai, Guangzhou, and Shenzhen. 25.6% of the scale, the penetration rate of 65 inches and above has exceeded 50%. And this trend will continue to expand gradually in 2016. “Compared with the enterprises that gave up the surface strategy less, the enterprises that laid out the surface in advance had a more forward-looking vision.†Insiders pointed out that the “Construction of Curved Surface TV/Display Collaboration Forum†was a clear dividing line and represented a thoroughgoing surface camp. Molded and curved TVs will become the “winners and losers†that influence the direction of the industry. Curved TVs are ushering in a harvest period as the market matures after a three-year incubation period. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that if 2014 was to explore the curved surface market stage, the potential of the curved surface market in 2015 has been demonstrated, and this year is the first year of volume growth of surface products. The development trend of curved TV has become obvious, and the "hunting" battle of home appliance manufacturers has become increasingly incandescent. In the Chinese market, TV companies such as TCL, Samsung, Changhong, Haier, Hisense, Konka, LeTV, Microwhales, Xiaomi, etc., and over 20 display companies such as TPV and Wytech have joined the surface camp and the products cover all The main size, model up to 155 models. In the first half of this year alone, TCL, Samsung, Xiaomi, Changhong, LeTV, Konka, and Hisense all released their own curved TV products. The competition in the curved surface TV market is fierce. According to statistics from China Yikang, from January to July this year, TCL Surface TV ranked first in the curved surface TV market with a retail volume share of up to 29.7%; especially in the recent 34th week, TCL had a curved surface of as high as 34.1%. The share of television retail sales continues to be the first brand of the surface, which means that there is one TCL for each sold three curved surface televisions, far more than Samsung and Hisense. It can be seen that TCL has become a well-deserved “big boss†in the curved TV market. TCL breaks the last kilometer of surface television popularity With its unique competitiveness, Curved TV has succeeded in making a breakthrough in the market, earning a place in the fierce competition in the Red Sea, and will allow companies that have arranged in advance to enjoy a dividend. Among them, TCL is the most representative. According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages, and it was the first to “paint†the most beautiful “arc†in the competition in the curved market. It can be said that 35 years of television industry accumulation and the exploration of curved surface television technology in the past three years are the biggest ties for TCL to win. In addition, TCL also relies on its China Star Optoelectronics Co., Ltd. to achieve the only company in China that has the advantages of vertical integration and integration of the "LCD panel - backlight module - complete machine manufacturing" industrial chain, and can easily control the core R & D, production, The core links such as sales have opened up the upstream and downstream of the industrial chain at one stroke and formed the strongest surface industrial chain structure. It is based on continuous efforts and promotion of technology companies, products, industrial chains and other deployments by start-up companies such as TCL that not only has the technical level of surface televisions reached an unprecedented height, but also has driven the sudden development of the overall surface display industry. . It can be predicted that TCL's leading advantages in the industry chain and technology will be further released as the peak season for the Jin Jiuyin 10 market approaches. With the occasion of the 35th anniversary of the establishment of the group, TCL has risen and launched the nation’s most aggressive “9.9 Curved Carnival†in the country. In order to break this last kilometer, TCL took the strongest shot. It is reported that this event takes place from September 9 to 18, covering the Mid-Autumn Festival, and is the core of the TCL 35th Anniversary September branding campaign. In view of the irresponsible marketing methods existing in the industry to strip the concept of hardware and content conceptualization, TCL strongly invested billions of dollars in huge profits to break the mystery, to send hardware to send content as the core, triple benefits to step by step to lead the consumer market Enter the age of the entire people. 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