OFweek smart home network news Recently, music as smart terminal research institute released super TV in February operating data report, the data show that with the end of the Spring Festival holiday and winter vacation, Super TV in February average daily boot time slightly decreased, but still up to 5 .63 hours, continue to lead the industry. Among them, only 11% of the time remained in the signal source, 17% watched the LeTV carousel, and 23% used shopping, games, music and other services. By the "San San III Shili Peach Blossoms," "Lonely Fang does not benefit," and other major new year drama pulled strongly, the user's time spent on demand rose to 49%, compared with January rose by 8 percentage points. High-quality content and efficient user operation make LeTV super TV more operational space and operational value.
Watching users exceed 30%, "Sansheng III Shili Peach Blossoms" defended by absolute superiority
According to the data of the LeSig Intelligent Terminal Research Institute, “Sanshui III Shili Peach Blossom†has maintained a strong momentum since its launch in January. As the story culminates in a climax, the finale will end. The ratings in February will be as high as 34.4%. It is not surprising to defend the championship of TV drama. It is worth noting that LeTV's self-produced dramas are still eye-catching under fierce competition. The solo or self-produced dramas such as "The Lonely Fable", "The Legend of the Pilgrim's Three Peach Blossoms", and "The Distance of Me and Your Lightyear" can be seen in the drama. The Heat Top10 holds three seats. Among them, "Lone Fang is not rewarded" and "Sansheng III Shili Peach Blossoms" are the disputes between Yu and Liang. They ranked second in the second consecutive month.
Focused operation is steady and steady, and the value of living room economy entrance is strengthened
With the concept of using the user as the core and providing users with the ultimate experience, the concept of thousands of people and operations based on Focus has become inevitable. LeTV Super TV's innovative and focused business model has changed the user's living room scene and transformed the living room into a game hall, a boutique Shopping Mall, a movie theater, and a kindergarten. According to data from the LeSig Intelligent Terminal Research Institute, game center game distribution in February increased by 2.1 times year-on-year, further highlighting the channel value and platform value; the number of children's desktop hits was on-line since May 2016, with an average monthly increase of 12.3%; The monthly sales of new screens for big screens increased by 7.6 times year-on-year. In addition, in the field of intelligent speech, LeTV Super TV has always been a leader and practitioner. The number of monthly requests for “LeLe Voice†has increased by 36 times compared to the same period of last year, and it has become a new traffic portal for smart households.
Open Eco Achievement Shows First, Ecological Capacity Enabling Third-Party Content Partners
The eco-opening strategy carried out by LeTV is an ecological strategy upgrade based on the realization of the basic value of user value. This kind of eco-opening is different from the integration of traditional vendors' resources and the supply and demand in the conventional sense. Instead, it is a profound ecological reversal of resources, helping service providers to build platforms, standardizing service experience, and creating service providers and users. Interactive channel to achieve a win-win situation for users and service providers.
The “Little C Desktop†customized by LeTV as a CIBN was formally launched on January 1, 2017. By the end of February, the number of launches of the CIBN High-Definition Movie App Week has increased by 6.8 times, and it has rapidly become a third-party application from LeTV. The thirteenth place soared to the first place. Among them, only 9% of the traffic comes from the user actively open the App, and the remaining 91% of the traffic comes from multi-directional portals such as the desktop, small C desktop, global search, playback records and other super TVs.
User operations continue to innovate, Le Fan children to create an accurate user distribution platform
Eco-opening is not limited to content and services. It has also been practiced at the user operation level. LeTV, a user growth plan created by LeTV, is positioned as a demand service tool for the entire lifecycle of eco-TV. The various welfare and information related to TV users will be provided on the desktop with complete entry and presentation, and they will strive to create an accurate user distribution platform. Since the time of going online, by the end of February, the number of users who have used Le Fan Er has exceeded 2.5 million. The Le Fan Er as an accurate user distribution platform, pulling big screen new shopping online orders increased by 5 times for the use of Le Fan children on average to save 155 yuan.
The LeTV Super TV's February operational data not only validates LeTV's user operating capabilities, but also highlights the huge potential and value of eco-opening. Leading concepts and models, coupled with mature user operation capabilities, LeSco builds an integrated service platform that carries family life services, bringing a win-win situation for users and service providers.
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