The ideal of LeTV's desire to beat Xiaomi was very good, but at the end of the conference, LeTV poured cold water for the fans into April. Only a small amount of cold water was sold in April, and it was gradually available from May. In other words, most consumers want to really get this TV at least wait a month or more. This is already LeTV's second release of "Futures TV" within three months. An unlisted and sent one, what does LeTV think?
Will "PPT TV" be done to the end?
As early as last December, LeTV released another 65-inch curved TV Max65 Curved, which was scheduled to be released on January 19 this year. However, this TV was postponed due to lower panel yields and has been bounced so far. This incident not only made fans angry, but also let friends and millet seize the handle of the banter. This time, LeTV also made a small joke with the fans. The TV is great. Want it, wait a minute!
It is not difficult to see that Le Super 4 has not yet been mass-produced. So, what are the reasons for Letv not hesitate to carry the "PPT TV" satire, but also so anxious to present new products to the public before it? The author believes that it is millet TV 3s to give it a lot of pressure.
In March 23th millet released new surface TV TV millet 3s, the new president of LeTV to the bombardment of the product "low to the extreme", LeTV also decided to release the new surface on the 30th TV. The launch date of the millet TV 3s was March 31st. LeTV hurriedly released new products the day before. It was also to attract consumers' attention to draw more consumers to choose their products. Although not in stock, there is at least one expectation.
Millet TV cries in the toilet?
After the conference was over, a lot of voices thought that LeTV gave Millet a heavy blow. A little comparison can be found, LeTV 4 65-inch TV uses the latest 64-bit Mstar6A938 quad-core processor this year, and millet TV 3s used last year's 6A928, its 3+32 storage configuration also dumped 2+ 8 millet streets, in addition to a variety of unique patented technology. The price of 7,999 yuan is lower than millet by a full 1,000 yuan. Is it true that this millet's defeat has been set, only to cry out?
The author believes that, for the moment, the outcome between the two companies has not yet been announced. Because Lotto Super 4 has a lot of sale time in May, but millet TV 3s is already on the market, which gives Xiaomi at least one month of golden sales. The music-jumping incident at the beginning of the year also caused many consumers to worry about whether LeTV will skip the ticket again. Will the Max65 Curved scenario be reproduced?
Leaving aside, even if the LeTV Super 4 is on schedule, the millet TV 3s has been sold for more than a month. As a transitional product, it is more of a role to keep sales stable. According to Xiaomi’s previous rhythm, the latest generation of products, namely Xiaomi TV 4, will be released in the second half of this year. The product should currently be planned and researched and developed. When the prosperity of 3s fades, the 4th generation of television will take over the banner of flagship products. By then, this year's 6A938 chip, higher configuration, better technology, may appear.
Historically, there have been countless examples of hustle and bustle. In the Internet community, LeTV’s direct competitor Xiao Mi has had such a lesson. In January last year, when Xiaolong 810 was not in production, Xiaomi released a high-profile version of the millet note top-end phone. And it was precisely the days of unwillingness that the heat problem of Xiaolong 810 had not been solved yet. It made this phone's time-to-market push and push it down. Finally, it had to carry out the second release of price reduction sales, and finally it rushed into the market only after half a year. frame. While Xiaomi 5 learned this lesson, even if it breaks the rhythm of the annual generation, it will have to wait for the Xiaolong 820 to mass-produce and release it again.
Of course, things are unpredictable and the battle is not over. It is impossible to determine who wins or loses. But what is certain is that this year's Internet TV circle will surely continue its good show, and there will certainly be more exciting performances afterwards. Between Xiaomi and LeTV, more is a kind of jealousy. Because of the birth of a hero, you need a great opponent.
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