"Wow ~ Oh~" When Hugo Bara showed the "beauty" photo comparison shot with MIUI's own smart pictorial feature on the big screen, most of the American media colleagues present were amazed and smirked.
In order to launch the first US conference, Xiaomi also spent a lot of thought and moved almost all the products it sold to the site of the conference, and provided millet with the latest flagship model for evaluation by some media. Many American media people have the opportunity to “close contact†with Xiaomi’s products for the first time.
Although Bara's photograph of the millet Note phone holding a smile at the camera will soon be prominent in almost all mainstream American technology media, people who expect Xiaomi's products to appear in the US market may regret it. The most important and clear message that this conference tells people is that in the foreseeable future, such "impact products" as Xiaomi's mobile phones and tablets will not be sold in the US market, and there will be no clear timetable for future sales. However, the U.S. version of the Xiaomi Mall will launch millet charging treasures, headphones and other peripheral products in a few months.
Lin Bin, president of Xiaomi Company, stated at the scene that logistics and after-sales services are major obstacles for Xiaomi's mobile phone to enter the United States. At least for now, entering the US market is a "beautiful ideal" for Xiaomi.
Millet hot conference: dazzling MIUI + difficulties in entering the United States
In the end, at the first media conference in the United States, Xiaomi presented a law-abiding media exchange. Lin Lin, the president of Xiaomi, introduced the history, current products, and development status of Xiaomi to dozens of pages of PPT. He emphasized that Xiaomi is not a hardware company but an internet company.
Later, Hugo Bara, Xiaomi’s senior vice president, spent nearly half an hour in detail demonstrating the design and function of MIUI. From Braa’s passionate speech, he could not easily understand his passion for MIUI. He even repeatedly displayed "Reduction formula" design icon dynamic effect. Speaking of MIUI's own beauty features, Bara gave an example of his sister. He said that his sister liked this cell phone he sent because it was because she felt that the self-portrait photos were better.
After MIUI was introduced, Lin Bin reappeared on the stage, expounding Xiaomi's "ambition" in "smart home" and saying that the field had "great opportunities".
Finally, Bara talked about the issue of internationalization, saying that Xiaomi currently has no plans to release mobile phones in the United States. However, in the “next monthsâ€, Xiaomi will start selling peripheral products such as charging treasures and headphones in the US market. .
Do not consider listed patents in the short term
But just relying on a few MIUI's dazzling features to display and some hundreds of millions of digits, it has been difficult to tease up the excitement of American technology media people. After all, these are already old-fashioned media for the long-term tracking of Xiaomi's technology media. bomb". The subsequent question and answer session was the highlight of the conference.
Unsurprisingly, the question of the American media counterparts is more than a sharp one: Did millet not be affected by intellectual property issues when it was not selling phones in the United States? Can you disclose the profitability? Will it be listed in 2015? How to solve the problem of low brand recognition in the United States.
Lin Bin and Bara also apparently came prepared to face each other's sharp questions, and they still responded. When talking about patent issues, Lin Bin said that the patent was "part of the consideration" of Xiaomi, but "at least from the commercial point of view The point of view will not be the main consideration of Xiaomi."
Lin Bin stressed that now Xiaomi has applied for more and more patents, and many applications for patents are in new areas, such as smart homes, etc., which are applied globally.
Lin Bin said that the patent application for smart phones is being implemented step by step. It may take two to three years or even three to four years in the United States.
“After the patent application came to the end, it was actually a negotiation process. Like Samsung and Apple, they are still in the process of patent litigation.†Many people care about Xiaomi because we have done it for three years, like Huawei and ZTE. Ten years of results, so they have enough time to solve this problem step by step. "Lin Bin said.
Bara, the director of Xiaomi’s internationalization, emphasized Xiaomi's achievements in India. He said that the two flash purchase activities had achieved satisfactory results, and even sold out in 2.4 seconds, but there were live reporters asking for specific numbers for 2.4 seconds, Bara Refused to disclose.
Regarding the rumors of Xiaomi’s listing in 2015, Lin Bin made it clear that Xiaomi will not be listed in 2015 and will not even have plans to go public in the next 3-5 years. As usual, Xiaomi still has not disclosed the profit margin situation, but has repeatedly stressed that the market scale It is millet's most valued at present.
After the prescribed question and answer time was over, the executives of the two Xiaomi companies remained at the scene and had further exchanges with the media. Hugo Bara, who is Brazilian, used the live TV to release the passionate South American music. Perhaps he wanted to show the sound effects of the training of the Xiaomi engineers, but it seemed somewhat incongruous with the atmosphere at the scene. The reporters were still in a serious state of work, or surrounded the two senior executives of Xiaomi, or surrounded Xiaomi’s products. Before long, the music stopped.
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