In this media communication meeting, millet Note and other millet's latest equipment appeared. Lin Bin spent a lot of time demonstrating MIUI's innovative features, humanized interactive experience, and localization capabilities.
It is reported that Xiaomi's entry into the U.S. market will begin with accessories such as headphones and mobile power. It is expected that Xiaomi will start sales through online sales in the first half of this year.
After India, Indonesia, and Russia, Xiaomi finally has to buy products in the United States. Will there be a play in the United States where China’s vibrant millet goes to the United States?
First, the core product still needs time
Although millet has a large system, the imperial shelves are scary. But so far, the core product is still millet phone and MIUI on the millet phone. The turnover and income of these things are the main content supporting Xiaomi's financial report.
It is not easy for mobile phones to enter the U.S. market. On the one hand, the U.S. market is a typical European and American market, and operators play an important role. The cooperation with the U.S. operators is rather troublesome.
China has mobile phone companies to the United States market, just to meet the operator's harsh standards, it has changed a full two years. Although millet mobile phones are selling in China, there is still a need to adapt to the United States. Although mobile phone products are now less than two years old because of technological advancement, it is always necessary from months to one year.
More potential risks are patent issues and potential litigation issues. Xiaomi encountered Ericsson's entanglement in India some time ago. It has not yet been completely resolved. In the US state of lawyers, there are more hungry wolves waiting to fight patent lawsuits and millet. The patent base is relatively weak, and there are no Huawei ZTE strong experiences. The trouble is almost certain.
In addition, consumers in the United States are not ambiguous. If there are problems with the products, they will also be highly valued. It is probably a long process for Xiaomi Mobile to stand in the United States.
Xiaomi also has a product MIUI. This is a very good thing in China. However, in the United States, there is also a process of re-adapting to American consumers. Operators-dominated US users do not necessarily like Brush. The probability of MIUI for other mobile phones will not be very high. Millet's software product is also difficult to open the market in the short term.
Millet's core product still needs time to establish itself in the United States.
Second, the countryside surrounding the city is also playing
The news now is that Xiaomi’s entry into the US market will begin with accessories such as headphones and mobile power. This is a play of a country surrounded by cities.
To do simple, patent litigation may be less product testing, the network to sell up and say, step by step to test the United States consumer response first, take a look at capital giants, lawyers, patent tricks, there are tricks. It is equivalent to setting up base areas where the enemy’s forces are weak.
If these products can be sold well, Xiaomi can handle the troubles caused by all kinds of people and can stand still and Xiaomi can sell other products.
Xiaomi is now building a strong ecological environment, investing in more than 20 smart hardware companies, these products can get the United States market to test. Whether you win or lose you can sum up experience, improve your practice, and give your mobile phone access to the United States.
Wait until the accessories and smart products are standing still, and then push the millet phone has a spectrum, and the previous accessories, smart products can be established e-commerce, sales channels, can have a good relationship with the media, can provide some matching services, The United States established the ecology of Xiaomi, and then the mobile phone can go on to replicate its success in China.
This is the so-called "encircling the cities in the countryside and finally seizing the city." Legend says that Lei Jun loved to see the selection of Mao Zedong and it seemed that he could enter the US market.
Third, can millet have a show?
Many people think that the United States is rich, and Xiaomi’s cost-effective route cannot work. In fact, it is far from that. Since the United States set the Soviet Union in the early 1990s, after the Cold War victory, the proportion of real wages in corporate profits has been declining, and the return on capital has been rising.
In other words, the gap between the rich and the poor in the United States has been widening, the rich are getting richer, and the poor are getting more and more.
In addition to the medical coverage in the United States, other benefits are good. The poor have food hunger and they are hungry, but the cash is not so affluent. The poor cost-effective products are still very popular.
Therefore, millet headphones, power supply, and other cost-effective accessories will have a market.
Millet's smart hardware depends on the overall situation, because the smart hardware is still the conceptual stage, the user can not find the pain point, the Americans are early adopters to buy, the market is small, need to wait for the right time, have a good product will be fire .
Millet phones in the United States will have problems, because Europe and the United States market is different from China, their calls are high, a few months of the phone bill is a mobile phone, independent of the bare metal cost-effective and high, followed by a fee can be ignored. Xiaomi walked the network, and it was difficult for operators to get through the route of cost-effectiveness.
Therefore, when Xiaomi enters the United States, he can use an old saying with a bright future and a tortuous road. There is a market for products, but Xiaomi must learn how to play in the United States, get all kinds of people, and accumulate combat experience. If Xiaomi can adapt to the United States, it is entirely possible to replicate a miracle.
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