For the future television display technology major television manufacturers have their own expectations, last year, OLED TV and Quantum-dot TV also set a rivalry both want to replace the LCD TV to become the new king. However, from the TV market situation since 2016, the mainstream of OLED TV has been revealed.
Last year was only OLED TVs led by LG and Skyworth, but this year's lineup is growing rapidly. Recently, Konka, Changhong, KKTV, and Cool Open have all released new OLED TVs, covering 55-inch and 65-inch OLED TVs, including both flat and curved surfaces.
It is understood that the new OLED product v91 launched by Konka is the second OLED TV that has been launched since one month, which shows that Konka is overweighting the layout. In response, Lv Jian, general manager of Konka Multimedia Division, said that in the future, Konka will also increase investment in OLED TV promotion activities across the country. This is the direction of the company's important strategy, and it is also an advance layout and card slot for the year of sports this year. At present, only when Sony accepts reporters that the party has not yet announced plans to launch OLED TVs, "because the company believes that 4K HDR LCD TVs can achieve the same effect with OLED, and the cost is lower."
In addition, data from Ove Cloud.com shows that in 2015, OLED TVs sold in the Chinese market reached 43,000 units. At the same time, it is estimated that the retail volume of OLED organic TVs in the Chinese market in 2016 will soar to 200,000 units, and it is expected that China The market's OLED organic TV sales will continue to maintain a 400% growth rate in both 2016 and 2017.
At present, it seems that OLED TVs have taken an absolutely favorable position. As to whether they can successfully defeat LCD TVs and become the mainstream of the future, it will take time to test them.
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