At present, Samsung and its most powerful rival LG Electronics are competing to launch new feature TVs to attract consumers, trying to change the current situation of the entire TV market shrinking. Both Samsung and LG are turning to OLED technology. With the support of this technology, the TV can be only 4 mm thick and provides a clearer image. Related forecasts show that by 2015, sales of OLED TVs will reach 2.1 million units from 34,000 units this year.
According to relevant data, in the first quarter of this year, the operating income of Samsung's TV manufacturing business rose to 530 billion won (about 465 million US dollars), far higher than the 8 billion won (about US$0.77 billion) in the same period last year. And, in the fourth quarter of last year, Samsung’s share of the US LCD market reached a record 25%.
According to analysts, although the OLED market is being developed, the technologies used by Samsung and LG are different. Samsung's technology is not only more energy efficient, but also superior in color display, but it is more difficult to produce.
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