In 2015, smart TVs and internet set-top boxes were hot and cold.
What we have seen this year is the booming smart TV industry and the emerging box market. According to industry estimates, this trend will continue to increase in 2016.
A few years ago, many people thought that the box would have a greater impact on smart TVs. However, with the involvement of Internet companies, smart TVs have been upgraded from all directions, and the upgrade of boxes has been very limited in the past two years.
"It is not necessary to buy a smart TV, buy a box on it," this view has become a thing of the past. The superiority of smart TVs over boxes is not a simple aspect of content, because at the current stage, "TV has entered the era of comprehensive selection."
In the era of traditional TV, we pay more attention to selecting screens, and the colors of the screens are OK. In the era of smart TVs, users will not only select the screen but also select the configuration of smart modules, selecting chips, GPUs, CPUs, and so on.
With the advent of LeTV, the standard for users to select TVs has become more diversified, and has become even more critical: LeTV has the most complete 1080P and 4K sources on TV, which will make users’ eyes more and more critical LeTV's new split TV, using Harman Karton hall full-featured audio, bass deep, accurate midrange, comparable to 5.1-channel home theater effects, will make the user's ears more and more picky; music as super TV The appearance of innovation will make the user's aesthetic more and more critical...
Therefore, the user's choice of television is now a comprehensive selection process. This is a box that can never be achieved.
For example, LeTV adopts a new look and upgrades the ID of TV products. Users choose TV to choose a beautiful TV. The previous TV is very ugly, but everyone is accustomed to it, but LeTV adopts a cloud base. The very narrow metal frame that bends and bends, redefines the ID, the television is no longer an ugly home appliance, more like an artwork, especially the large-scale television is getting more beautiful.
Since 2015, split TV has become a new trend. The advantage of split TV is that smart modules and audio are installed in the smart home center, which perfectly solves the conflict between higher and higher sound requirements and thinner screens. The champion said that before the advent of split TV, everyone could only tolerate "secondhand" sound effects, because the sound system of the TV was under or behind the screen. The direction of sound transmission is not directly to the user, but needs to be transmitted through reflection. In the user's ear, the Soundbar of the split TV is independent, and the sound transmission is directly to the user and spreads more directly. And without the burden of the host and speakers, the screen of the TV can be made thinner and thinner, like thin murals, and even thin like paper. LeTV 4 Supermax Curved Engineering Edition only 5.9mm, Super 4 Max70 only 9.9mm, and LeTV recently released in Las Vegas, Super 4 Max65 Blade, the thinnest part of the body is only 3.9 mm, really do It was as thin as a mural.
Although the box can provide content, but the user's choice of television has not been rigidly adhered to this, but more comprehensive, "select the screen, select the smart module, select the ID, select the split body, LeTV has released a curved surface television, the surface will become a Trend, so the selection criteria are constantly enriching. This is the box that will never match.â€
In 2015, LeTV Super TV has achieved a sales target of 3 million units, ranking 6th in the industry. In 2016, LeTV set a target of 6 million units, aiming to hit the top three in the industry and even the industry first. In the field of boxes, not only music-free companies have been born, but the former "famous brands" have gradually lost their voices.
With the impact of smart TV brands such as LeTV, the box's living space will continue to be squeezed in 2016. Ovey Cloud.com predicts that the OTT box market in 2016 will be 11.62 million units, a decrease of 4.2% year-on-year; and TV will continue to maintain In 2016, the volume of retail sales in China's color TV market will reach 47.39 million units, of which smart TV retail sales will reach 39.6 million units, accounting for as high as 84%.
What we have seen this year is the booming smart TV industry and the emerging box market. According to industry estimates, this trend will continue to increase in 2016.
A few years ago, many people thought that the box would have a greater impact on smart TVs. However, with the involvement of Internet companies, smart TVs have been upgraded from all directions, and the upgrade of boxes has been very limited in the past two years.
"It is not necessary to buy a smart TV, buy a box on it," this view has become a thing of the past. The superiority of smart TVs over boxes is not a simple aspect of content, because at the current stage, "TV has entered the era of comprehensive selection."
In the era of traditional TV, we pay more attention to selecting screens, and the colors of the screens are OK. In the era of smart TVs, users will not only select the screen but also select the configuration of smart modules, selecting chips, GPUs, CPUs, and so on.
With the advent of LeTV, the standard for users to select TVs has become more diversified, and has become even more critical: LeTV has the most complete 1080P and 4K sources on TV, which will make users’ eyes more and more critical LeTV's new split TV, using Harman Karton hall full-featured audio, bass deep, accurate midrange, comparable to 5.1-channel home theater effects, will make the user's ears more and more picky; music as super TV The appearance of innovation will make the user's aesthetic more and more critical...
Therefore, the user's choice of television is now a comprehensive selection process. This is a box that can never be achieved.
For example, LeTV adopts a new look and upgrades the ID of TV products. Users choose TV to choose a beautiful TV. The previous TV is very ugly, but everyone is accustomed to it, but LeTV adopts a cloud base. The very narrow metal frame that bends and bends, redefines the ID, the television is no longer an ugly home appliance, more like an artwork, especially the large-scale television is getting more beautiful.
Since 2015, split TV has become a new trend. The advantage of split TV is that smart modules and audio are installed in the smart home center, which perfectly solves the conflict between higher and higher sound requirements and thinner screens. The champion said that before the advent of split TV, everyone could only tolerate "secondhand" sound effects, because the sound system of the TV was under or behind the screen. The direction of sound transmission is not directly to the user, but needs to be transmitted through reflection. In the user's ear, the Soundbar of the split TV is independent, and the sound transmission is directly to the user and spreads more directly. And without the burden of the host and speakers, the screen of the TV can be made thinner and thinner, like thin murals, and even thin like paper. LeTV 4 Supermax Curved Engineering Edition only 5.9mm, Super 4 Max70 only 9.9mm, and LeTV recently released in Las Vegas, Super 4 Max65 Blade, the thinnest part of the body is only 3.9 mm, really do It was as thin as a mural.
Although the box can provide content, but the user's choice of television has not been rigidly adhered to this, but more comprehensive, "select the screen, select the smart module, select the ID, select the split body, LeTV has released a curved surface television, the surface will become a Trend, so the selection criteria are constantly enriching. This is the box that will never match.â€
In 2015, LeTV Super TV has achieved a sales target of 3 million units, ranking 6th in the industry. In 2016, LeTV set a target of 6 million units, aiming to hit the top three in the industry and even the industry first. In the field of boxes, not only music-free companies have been born, but the former "famous brands" have gradually lost their voices.
With the impact of smart TV brands such as LeTV, the box's living space will continue to be squeezed in 2016. Ovey Cloud.com predicts that the OTT box market in 2016 will be 11.62 million units, a decrease of 4.2% year-on-year; and TV will continue to maintain In 2016, the volume of retail sales in China's color TV market will reach 47.39 million units, of which smart TV retail sales will reach 39.6 million units, accounting for as high as 84%.