VR welcomes new customers, home business hot VR technology innovation experience

Vr virtual reality technology gives consumers a cool experience, but how to bring changes to the home industry remains to be explored, vr technology innovation home experience, but its application effect still needs to be broken.

In the year of vr technology, home furnishing companies have also applied vr technology to product design, display and promotion. For the choice of furniture and decoration of the house, some consumers always look more, the more dazzling, the more difficult it is to organize and combine, and WYSIWYG is the goal that consumers hope to achieve, vr technology can bring real to consumers Convenience to meet consumer expectations?

Virtual reality technology is popular in the industry

In the home industry, experiential scene shopping is a consumer's keen way of consumption. From the beginning, you can only see sofas, coffee tables, dining tables, carpets, wardrobes and other single products to see the living room, restaurant, bedroom and other parts of the display space. In the 60 square meters, 80 square meters, 120 square meters of floor space simulation space, consumers are looking for their own home decoration inspiration in an increasingly complete picture and space, and the home industry has been trying to present in new ways. The life scene closest to the home of the consumer's dream is to satisfy the consumer's imagination of the future home.

This year, the craze of vr has affected the home furnishing industry. Apart from the display of the landing space, home furnishing companies have used vr technology to attract consumers. The Chinese name of vr is called "virtual reality technology". It is a computer simulation system that can create and experience virtual world. It creates another incomparable erosion in real life through technology and hardware equipment, but it feels like being present. The virtual world of its territory. At this year's Guangzhou Construction Expo, Europa, Sofia and TATA all have dedicated vr experience zones. You can also see vr helmets in the stores of the top 100 homes in Hongxing Meikailong. In the beginning of this year, Shichuang Decoration launched the perfect home decoration model vr design competition. Sun Wei, the chairman of Shichuang Decoration Group, said that the original intention of the vr contest was: “Because now in our industry, it is full of homogeneity. Competition, everyone goes to fight costs, prices, promotions, experience halls, the largest experience museum, some cities open to more than 20,000 square meters, such a large-scale experience hall for the decoration company, the operating costs are very high, Finally, the wool is going to be on the sheep. We want to use the technology of vr to precipitate the actual plan of one household and one customer, and include it as a solution that can be spread and reused. We have done Such a vr design contest."

For the merchant, you can reflect more of your own products and product combinations in the vr, which can save the store display cost to a certain extent. Moreover, the product experience that vr can provide can be obtained not only through the brand's offline experience store, but also through content marketing and directly to the consumer's home with mobile software. This kind of advance experience through vr can enhance the viscosity with customers to some extent and speed up customer purchase decisions.

Vr, everyone is a designer

For consumers, when buying furniture, they often encounter the scenes that look good in the store, but when they are put back in their homes, the use of vr technology in the home allows consumers to refer to more home scenes. It also increases the consumer's comparison value. With the help of vr technology, consumers can get rid of the limitations of space and time, and can realize the visual effect of the whole house of hard-packed, soft-packed, home appliances and furniture. When wearing vr glasses, the glasses can display 720° no-dead house decoration design. When the experiencer's visual system is connected with the motion perception system, it will feel more realistic and more experienced for the scenes you see. .

For consumers who want to try custom furniture, vr technology can provide consumers with a more visual reference in decision-making. In Qumei Home's + living hall, consumers can experience multi-screen linkage, cloud customization, and mobile phones. Control the selection of home scenes and share your custom space to the vr technology of the circle of friends. Consumers can build their own virtual space exactly according to their own ideas, and can observe the design effect from multiple angles, saving time and saving energy.

There are online shopping platforms that are gradually building a vr overall home improvement platform for consumers. Consumers can design their own virtual space through the system, use the cloud-rich products, freely assemble their own models, and can freely and quickly modify. At the same time, let the products in the home store not only be so boring to display pictures on the computer, but to realize the combination of virtual reality combined with home and home appliances that can be purchased and combined online, re-integrating consumers in home design, Material selection, price comparison, home appliance support, after-sales service needs, using vr technology to provide one-stop consumer services.

Vr technology, but also more practical

Although at present, the concept of vr has already had an impact on many industries, the impact of vr on the home industry seems to have just begun, although the use of vr in the home industry can help upgrade the home industry, but for the home industry that focuses on personal experience. The use of vr technology can bring a sense of visual novelty, but there are still many shortcomings in practical applications.

In many home vr experience areas, the way to see the most used vr technology is to put the mobile phone with the home scene software into the vr glasses. After the wearer wears the vr glasses with the mobile phone, Move your body to change your perspective and experience a realistic home effect scene. Although the vr wearing hardware facilities looks cool, most of them can only be used as a display item, and are used like props. Consumers who enjoy vr technology by wearing vr glasses generally spend about 3 minutes. .

There are also consumers who report that the vr glasses and helmets that are placed in the smartphone are not very comfortable to wear. There are also some vr equipped screens that look a bit rough, which greatly affects the visual experience. Coupled with the fact that the focus is not based on personal characteristics, the current wearable vr device is not conducive to long-term experience for consumers. Because the ultimate experience of vr is the consumer, consumers are not likely to have glasses and helmets for decoration. Therefore, if vr technology wants to continue moving forward in the home improvement industry, it should find an iterative technology. Whether vr technology is a hot trend at the moment, or the trend that the furniture industry needs to grasp, remains to be discussed.

Vr makes the company operate at a lower cost

Vr is a trend, will not die, now vr belongs to the beginning stage, we do vr design competition is to use vr this new technology, so that the user experience is better, so that the decoration company's operating costs are lower, can put more A lot of benefits are given to customers, while avoiding vicious competition. Let a lot of customers see their real scenes before the renovation, between the vr design before the renovation and the vr real shot after the decoration, how can you fulfill your promise, and also want to pass the vr design competition, the whole home decoration The industry has a real push.

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