Will the three points of the world? Rising Galaxy Internet TV


At present, the seven Internet TV platforms that have passed the acceptance of SARFT are: CNTV, BesTV, South Media, Huadian, CIBN of China International Broadcasting Corporation, Hunan Broadcasting, and Central People's Broadcasting Station. Judging from the general situation, the highest penetration rate in the current high-definition box is Mango TV of Hunan Radio and Television and Huada TV of China. Several other licensees are relatively low-key.

It is not that other licensees do not act. Instead, they do not focus on the set-top boxes in the living room. But this year, the situation of the HD box market dominated by Hua TV and Mango TV may change, because there is another licensee who is catching up non-stop. He is always under the control of the Central People's Broadcasting Station. GITV.

Two manufacturers access GITV at the same time

As early as last year's Huawei glory conference, the new glory box abandoned the iCNTV broadcast control platform, equipped with the new GITV platform, providing a massive amount of high-definition video resources of more than 200 million hours of convergence. It also offers fresh and popular cinema movies, Hollywood blockbusters, TV dramas, variety shows, animations, and even 4K zones, Dolby zones, hit zones, and HD zones.

Coincidentally, on January 15th, at a certain rice conference, certain rice's latest box products also abandoned the long-established iCNTV platform and formally accessed the GITV broadcast control platform. The most important reason for the abandonment of the iCNTV broadcast control platform is that the iCNTV platform is obsolete and the quality of the programs that can be watched is not high, seriously affecting the user experience.

What is attractive about GITV?

Where is the GITV sacred and capable of allowing the two big manufacturers to abandon iCNTV at the same time? The answer is simple: Content is awesome. Why content to force? This starts with his organizational structure. GITV is an Internet TV operating company co-sponsored by the Central People's Broadcasting Station, Jiangsu Radio and TV Station, Iqiyi, and Peng's Telecommunication Media Group. It is responsible for the operation, management and development of Galaxy Internet TV and CCTV.

The key words of the above paragraph: Iqiyi. In November last year, iQiyi Internet TV Division was “acquired” by Galaxy. The business and operation teams will be taken over by Galaxy. Iqiyi will devote its copyright, CDN resources and technology to Galaxy and fully support the development of Galaxy Internet TV. In other words, the iQIQI high quality resources can all be seen on the GITV! What concept? That is, you don't need to install the APP to watch everything you previously could only see on your computer in a HD box!

At the same time as the Galaxy “collection”, Dr. Peng also shares shares in Galaxy Internet TV, increasing broadband access and backbone metropolitan area networks with long-term investment. With the support of Dr. Peng’s entire network IDC and iQIYI’s CDN, Galaxy has the strongest Achieve the user's bandwidth capabilities, you can easily achieve true 1080P HD video transmission, zero buffer, no stalling.

GITV installed capacity will greatly increase this year

The market share of a certain meter box has always been relatively high. Its old generation products can also be changed to the GITV platform through the upgrade and will take away all iCNTV users. Skyworth also returns to the OTT industry with a high profile this year, with its influence on TV. For its part, its smart TVs and HD boxes will certainly increase the installed capacity of the GITV platform, as well as the help of new boxes such as the Glory Box and barley. This year's GITV will surely make a big comeback.

Editor's comment: After broadcasting box industry, the only legitimate channel to increase content reserves is to increase the content reserve of the broadcast control platform itself. Cooperation with video service providers is undoubtedly the best choice, and the integrated industry chain can be further reduced. Cost, to provide users with better quality and lower service.

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