With the arrival of Apple’s June Global Developer Conference WWDC, we believe that in the coming months, more and more people will discuss Apple’s new generation of set-top boxes. Although Apple has not yet officially launched TV sets, we believe TV will be an area of ​​Apple's potential and focus. At present, the most likely way to achieve this is to update the software and hardware aspects of the set-top box Apple TV, such as through the integration of TV content, games and HomeKit. As for the introduction of televisions at least one year later. I believe after the Apple Watch was launched in April, investors will definitely look forward to the next "big" product, which we believe is a TV peripheral product.
Did you notice that this analyst said that a new generation of Apple TV will be launched in the fall. These years, Munster's perception of Apple and television is not accurate. At that time he always said that Apple would launch a TV, but Apple has not done so. The analyst's argument is more like a hunch. If you see this, you are ready to fork off the page, then you must regret it!
For Apple, upgrading the set-top box Apple TV means a lot. According to reports, Apple TV was last upgraded in January 2013. It is powered by the Apple A5 processor and the latest processor is the A8. By the fall of this year, the A9 processor will be available. Then A5 and A9 are separated by 4 generations, and the performance difference is self-evident. Therefore, Apple TV is also imperative. In addition, a large number of research reports indicate that Apple is ready to upgrade Apple TV. Although some of these "prophecies" are wrong. In a recent report, Apple research writer John GrUber said he expects Apple to upgrade Apple TV.
Internet TV service competes with family center
Internet TV services are gradually becoming one thing. US satellite broadcasting giant Dish launched streaming media Internet TV service Sling TV, as long as the monthly payment of $ 20, you can watch a large number of movies and TV programs online. There are also reports that Apple and TV makers talk about their online video services. And Apple TV is Apple’s weapon against Google Nest’s smart thermostat. Because this smart thermostat is not just a thermostat, it is still a home network equipment connection center. For Apple TV, Nest smart thermostats can also be achieved with built-in modules. It can even become a virtual assistant like Amazon Echo and recognize Siri based on Apple's speech.
User needs and high-level attention Finally, Munster said that the upgrade of Apple TV will eventually lead to the introduction of televisions in 2016 or 2017. Although everyone does not know whether this can predict success. However, Apple's interest in television is not unusually strong. Before the death of Steve Jobs often discussed television, but the current head Tim Cook also often mentioned this matter. Of course, Apple TV users are also eager to upgrade to get a better experience.
At present, Apple is low-key in this matter and there is no big move. However, I believe this year has changed.
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