Deputy Director of the State Administration of Radio, Film and Television, Tian Jin (data report)
The second is to strengthen integration, through comprehensive integration and unified operations, to truly achieve organic, multi-mode integration of various resources;
The third is to give play to the advantages of content, communication, users, operations, brands and policies;
The fourth is to strengthen program content, technology, business model, institutional innovation;
The fifth is to strengthen management and truly guide the correct guidance throughout all links, aspects, and processes of media integration and development.
Huang Xiaoling stated that after four years of development, the City United Network TV station initially solved the bottleneck problem of urban stations in the development of new media, promoted cross-regional communication and communication between cities and stations, and explored the trans-regional integration of state-owned cultural assets. The new model will comprehensively implement the development strategy of “content as the core, integration as the main line, integration as the driving force, and capital as the lever†in the future, and build a truly urban radio and television media distribution platform with first-class communication, influence, and credibility. It has become the vanguard and force to promote the development of media integration in our country.
Wang Jingsheng stated that the City United Network TV station is seeking an integrated development of media integration in the city and Taiwan. It is an important exploration of the nationwide broadcasting system. Shenzhen, as the lead city, has a great sense of responsibility. Shenzhen has always been adhering to the concept of reform and innovation. It has made urban joint Internet TV stations a key project of the cultural industry and has made significant investments in all aspects. He pointed out that under the new situation in which the country promotes the deployment of media integration strategy, and on the basis of the formation of the cutv platform, Shenzhen will thoroughly implement the policy of promoting the integration of traditional media and emerging media in the country, and give stronger policy to cutv. Support and promote the faster and better development of the city's joint Internet TV station, and strive to explore the integration and development of urban TV stations across regions and across media.
During the conference, over 150 responsible persons from nearly 80 cities and cities across the country discussed how to promote the integration of traditional media and emerging media, and how to use their advantages to jointly promote the development of urban Internet TV stations.
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