Gansu lighting market: middle and low-end lighting is the mainstream of the market


The Yellow River is far from the Baiyun Mountain, a lonely city Wanshan Mountain. Why bamboo flute complain willow, spring is not degree Pass.

These poems from the hand of the frontier poet Wang Zhizhi in the Tang Dynasty strongly demonstrated the desolateness and tragicness of the desert. That lonely city, the white clouds, is in Gansu.

Here, is it really a spring breeze? Is it a deserted city with lighting? Before it came to Gansu, journalists could not imagine the lighting market here. With this "Liangzhou Ci", which has been passed down through the ages, with a survey of the Gansu lighting market, the reporter walked into Gansu.

Overview

Gansu Province is located at the junction of the three plateaus of Qinghai-Tibet, Inner Mongolia and Loess. It has a vast territory and abundant resources. The province governs 14 prefectures and cities, 87 counties and urban areas, with an area of ​​454,000 square kilometers and a population of 26 million.

Gansu has a long history and culture and a magnificent scenery. Mogao Grottoes, Jiayuguan, the desert Gobi, and the long river sunset make people linger. The transportation within the territory is convenient, and the traffic is important. The Hexi Corridor under the Qilian Mountain is the only way to the ancient Silk Road. So far, the Eurasian Continental Bridge (the railway intermodal line from Lianyungang to Rotterdam, the Netherlands) has also passed.

Driven by the development of the western region, Gansu's economy has developed rapidly in recent years. In 2007, Gansu Province achieved a total production value of 269.92 billion yuan, an increase of 12.1% over the previous year. The province's per capita GDP was 10,335 yuan, an increase of 11.6% over the previous year.

In terms of real estate, Gansu real estate development investment completed 13.407 billion yuan last year, an increase of 37.20% over the previous year. The construction area of ​​houses was 18.5411 million square meters, an increase of 16.59%; the completed area of ​​houses was 4,314,900 square meters, an increase of 2.70%; the sales area of ​​commercial houses (including existing houses and 期房s) was 5,922,700 square meters, an increase of 14.89%; the sales of commercial houses was 12.967 billion yuan, an increase. 41.34%.

market survey

Lanzhou: The lighting market is developing slowly, and the sales space for high-end lighting is small.

Longma Light City is a big one

Lanzhou's lighting city is not much, only Longma, Lanxin, Baolian Lan and other lighting markets, of which Longma Lighting City has the largest area of ​​9,800 square meters. There are about 150 lighting merchants in the interior. When the reporter visited Longma Light City, he found that this three-storey lighting city has both high-end specialty stores and more chaotic stores. Among them, the high-end lighting stores are relatively small, and the brand stores on the third floor include brands such as Knock, Haohao, and NVC, and the brand atmosphere is quite strong.

It is understood that Longma Light City is the oldest lamp city in Lanzhou. In the 1990s, Longma Lighting City was a place to sell clothing. Later, it sold lighting and home appliances, and then specialized in lighting. It has continued to expand in recent years. Wu Wenjun, a dealer of Longma Light City, told reporters that in the first two years, Longma Light City added a layer on the foundation of the second floor, making the current city of lights a three-story.

The reporter found that there are some small stores on the left and right sides of Longma Light City, only one floor, it seems very inaccessible. Dealers said that those stores are not owned by Longma Light City, but by the popularity of Longma Light City. In this way, the Longmao City, which is surrounded by the small gate city, is surrounded by Longma Light City. Together with Longma Light City, it has become a lighting distribution center in Lanzhou and even in Gansu.

Although the small market and small market around Longma Light City do not belong to Longma Light City, it has a position in Lanzhou compared to the lighting market of Baolian Lighting Plaza and Lanxin Lighting City, which belongs to Chengguan District. Said to be a big one.

Middle and low-end lighting is the mainstream of the market

Longma Lighting City and its surrounding markets operate a wide variety of lamps and grades. The low-rise stores on the periphery of Longmao City seem to be less eye-catching, but they list engineering lighting, commercial lighting, home lighting, electrical materials and many other products. Many small stores are still some rising brands in the lighting industry. Gansu distributor sales point. The reporters learned that these products are generally of a lower grade.

At the entrance and the aisle of Longma Light City, there are also many lighting and retail stalls with a length of one or two meters wide. There are more than 20 such stalls, the products are noisy, the price is low, and even the lamps are not packaged. A stall owner who mistakenly recognized the reporter as a consumer said: The energy-saving lamps here are very cheap and very affordable. The reporter took a closer look, the energy-saving lamps referred to by the stall owners belonged to unknown or low-grade brands.

Although there are quite a few stores in the main building of Longma Lighting City, it also brings together NVC, Knock, Jinda, Qilang, Haohao, Sihua Road, Puglia, Qianli, Westminster, and the genie In the high-end brands such as Benbang, but in general, whether it is Longma Light City or Lanxin Lighting City, the middle and low-end lighting still occupy the mainstream of the market.

Lanxin Lighting City is sparsely populated

Lanxin Lighting City, located in the Lanzhou Lanzhou Market, is located on the second floor. Below it is 60 cultural and sports goods selling Changlan New. And each store also operates a number of brands, mixed together in order to find more profit growth points. For example, one of the Jiangnan lighting stores operates Foshan Lighting, Xiangjiang Mirror Headlights, Dragon Ball Orcht, TCL, Huaying, Huaxia, Qianhui, Marantz, Dafeng and other brands and products. Many of the lighting brands in this store are also very noisy, and the middle and low-end lighting is also the majority. When the reporter visited, it was found that the market was relatively sparse. Some dealers said that this aspect is due to the off-season. On the other hand, there is no commercial precipitation for many years, and there is not enough advertising, and the market is not professional. There is no more choice.

Baolian Lighting Plaza was built in the city of Longmao Lights

Beside the West of Democracy Road in Chengguan District, Lanzhou, the lighting city opposite to Longma Lighting City is called Baolian Lighting Plaza. The light city was newly opened in 2006. There are twenty or thirty stores in two floors. The first floor is mainly for engineering lighting. It has gathered well-known brands such as Tianji, Philips, Langeng, and Sanxiong Aurora, while the second floor is dominated by home lighting.

The store is also relatively light, and there are few customers coming and going in the aisle. A dealer named Wu said that although this market was built on the opposite side of the Longma market, because it was built soon, the popularity could not be compared with Longma. Maybe later, the popularity will be better.

In addition to the Lotus Lotus Lighting Plaza, Lanzhou’s Electronic Commerce City also operates lighting, focusing on light sources and electrical materials. Together with Longma, Lanxin and Baolian, it constitutes a prosperous Lanzhou lighting market.


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