Looking back at the first half of 2015, the smart TV market has been surging up and down. Apart from TV manufacturers who have been steady and steady, other companies from the Internet, traditional household appliances, radio and television, IT, and other industries have competed to enter the field to gain a share. . The preemption battle at the entrance to the living room has become increasingly cruel, and it is already an upgrade to the ecosystem level.
However, as an ordinary consumer, what happened in the industry, users are not so clear and did not put too much attention, after all, not all users understand what your ecology and what is the license content.
Today, when you buy and choose smart TVs, it is different from buying traditional TVs.
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To this end, Xiao Bian combed it out, as a user, for television, what you need to know: How to buy a smart TV will not be pitted? This knowledge you must know.
Background to understand: traditional color TV collective coaching, or push the Internet brand as of the first quarter of this year, smart TV penetration has reached 56%, is expected to exceed 70% by the end of the year. The rapid rise of smart TV represents the full integration of the Internet and TV industry. In particular, the participation of Internet companies such as LeTV and Xiaomi has made traditional TV manufacturers who once monopolized TV enter the plight of the general public in recent years. They urgently need to make a transition to the Internet. Frequent events are a reflection of this phenomenon. Coaching from the side reflects the confusion and anxiety of traditional color TV manufacturers facing the wave of smart appliances, the Internet is pressing harder and harder, the former high-speed growth of color TV hardware is no longer, leaving the traditional color TV manufacturers new leadership transition time Already not much.
Under such circumstances, some manufacturers set up separate Internet TV brands. Skyworth introduced the Coocaa brand. In April this year, it officially announced its independent operation. It separated from Skyworth in the organizational structure and allowed it to have greater autonomy. Konka launched the KKTV brand and also announced the establishment of a company to operate independently. It hopes to recreate a Konka online. Lenovo also launched a smart TV internet brand called 17TV, focusing on the online market and so on.
However, at present, many so-called Internet smart TV products or brands are still in exchange for drugs, many still just stay on the hardware upgrade and functional customization, and some are only targeted at e-commerce channels in the channel, and did not adapt to large The trend of integration of hardware and software, content and applications is worrying about the real competitiveness in the Internet era.
Background understanding 2: foreign brand market share is low, high-end market is good to do it?
Sony and Sharp have long been in the shadow of losses, of which Sony lost for six years, and Sharp lost money again in 2013. The home entertainment business division of Samsung TV Appliance and LG TV is also in a loss state. In terms of technology, both the traditional color TV manufacturers in China and the rising Internet companies have already had little difference with foreign countries. The category of color TV as a pure hardware is declining and the future will be a new generation of entertainment ecosystem.
What licensee, why choose TV to choose a license (have remarked on this high-definition forum: the most core but most neglected smart TV network set-top box purchase points - licensees)
Whether it is a high-definition network set-top box or a rising intelligent high-definition television set, it is necessary to cooperate with licensees to access the Internet to play video files. Content copyright has been obtained, and no copyright is a copycat product. Stopped, the company will face legal sanctions, and the products purchased by users will become worthless. Last year, SARFT issued the No. 181 document, which ended the complicated market situation and made the set-top box marketization zero. In terms of the management system, TV manufacturers must develop the Internet TV products and cooperate with the above-mentioned licensees to obtain “admission tickets†for entering Internet TV. Only the brand authorized by the licensee of any of the above is the regular army in the box, and consumption will be guaranteed.
Knowing which companies have licenses can tell whether a brand is a regular army or not, and will provide maximum support for users to purchase the right high-definition network set-top box. It can be seen that the Internet TV license is a “tether†on the Internet STB.
TV PK Enters Ecosystem Level As mentioned above, smart TV is no longer an ordinary color TV and is undergoing a full-scale upgrade; more importantly, smart TV is no longer a pure hardware but has become a UI. Big screen ecosystem including content, applications, etc. As a result, the arms race between smart TV manufacturers has also been upgraded to an ecosystem-level PK.
Smart TV has become a home entertainment center, not only to watch the TV's functions, but also to have multiple functions of “playing†and “usingâ€. In addition, the life cycle of smart TVs is longer than that of smart phones. People have concerns about the outdated performance of smart TVs, which makes users have particularly high performance requirements when purchasing smart TVs. Interestingly, the development of smart TVs has something in common with smart phones. For example, smart TVs are now starting to compete against the number of audits. The difference is that smart TVs have CPUs and GPUs. If CPUs have four cores and GPUs have four cores, they add up to eight cores. Smart TVs will enter the full-scale performance and experience PK stage just like the old PCs and smart phones nowadays. Those who have comprehensive strengths can win in PK.
Content is king, do it yourself or cooperate?
Since the smart TV's PK enters the ecosystem level, in addition to the hardware performance, the content of the smart TV has risen to the level of vital importance. In the first half of the year, major smart TV manufacturers escalated their content struggles around content, and even at the cost of a big fight, they highlighted their content anxiety and the importance of content.
The contention between Xiaomi and LeTV was most impressive. Lei Jun said that after half a millet transcript, the content of the integrated millet TV was already the first in the market, twice as much as that of the friendly merchants, and the Beijing Fangyuan notary was issued. The notary document at the office gives evidence. Although Lei Jun did not name the name, it is clear that this friend refers to LeTV. Then LeTV’s counterattack was triggered, and LeTV released a long response to “Restore: The Lies That Are Notarized is Still a Lieâ€, pointing out that the content mentioned by the business partner is the content of the public network, that is, the content of other Internet video websites, and the content itself is actually zero. .
More traditional home appliance manufacturers also choose to cooperate to build a content system. It is expected that more and more manufacturers will integrate the concept of televisions integrating hardware, content, applications and services in the future.
The profitable opportunity expansion of content is different from the limited monthly fee. The era of video payment has been started. Various membership cards, single-chip fees, and new experience services for users on smart TVs, smart TV manufacturers will also earn Take extra income and realize the content bonus.
How to watch irreplaceable live broadcast When variety shows, movies and TV dramas and other content compete into a Red Sea, the attraction of sports broadcasts to users is already a weapon that manufacturers compete for. The demand for live sports broadcasting is extremely high. Not only does it require a lot of money to purchase copyright, but due to the timeliness of sports events, it needs to have a live broadcast capability. Moreover, professional sports narrators are required to explain live sports. Therefore, for a long time, the live broadcast of sports has always been the base for traditional TV stations to survive. At the same time, smart TV manufacturers are also most likely to achieve breakthroughs in sports broadcasting, and multi-screen interactions and stronger interactivity are all advantages. Sports broadcast is also becoming a new weapon for smart TV manufacturers to compete.
As the saying goes, a good horse is equipped with a good saddle. After you have a favorite smart TV, how can you use it without good quality applications?
HDP Live is an Android application designed for web TV set-top boxes and focused on live TV. Compact, simple interface, aggregated more than 1,000 network channels and kept updated daily. At the same time with a look back, program previews, collections feature, so that you do not miss any of the latest shows. HDP Live also features program sharing, home-made programs and more! The purpose of HDP Live Streaming is to provide free and share, so that more friends can appreciate the improvement of the quality of spiritual life brought about by technological progress.
If you want to live without boring to see the end of the game, or HD action movies, to the flesh, HDP live broadcasts fit your smart TV perfectly.
Download Link: http://app.shafa.com/apk/HDPzhibo.html
Multi-screen interaction, smart TV and mobile phone play
The new point of view of smart TV is to surpass the smart TV itself and pay attention to the interconnection and interoperability with other devices, among which the interconnection of smart TVs and smart phones is even more important. Smart TVs will become the center of smart devices for homes. This is why many manufacturers have to enter the field of television and mobile phones at the same time. In any case, the interaction between mobile phones as personal personalities to carry and smart TVs as home entertainment centers will become more frequent.
Technology is king. The arrival of CDN and cloud computing era is the competition of the ecosystem. Many of them ignore the technical platform's duel, and this may be the best way to determine the success or failure of the competition. This is because in the PK of the smart TV ecosystem, both the stability of the system and the support of big data require cloud computing capabilities.
OK, the above is a combination of market dynamics and smart TV buying skills. Everyone has a long eye when it comes to buying smart TVs. Instead of following the guideline, you have to tell your own TV.
However, as an ordinary consumer, what happened in the industry, users are not so clear and did not put too much attention, after all, not all users understand what your ecology and what is the license content.
Today, when you buy and choose smart TVs, it is different from buying traditional TVs.
To this end, Xiao Bian combed it out, as a user, for television, what you need to know: How to buy a smart TV will not be pitted? This knowledge you must know.
Background to understand: traditional color TV collective coaching, or push the Internet brand as of the first quarter of this year, smart TV penetration has reached 56%, is expected to exceed 70% by the end of the year. The rapid rise of smart TV represents the full integration of the Internet and TV industry. In particular, the participation of Internet companies such as LeTV and Xiaomi has made traditional TV manufacturers who once monopolized TV enter the plight of the general public in recent years. They urgently need to make a transition to the Internet. Frequent events are a reflection of this phenomenon. Coaching from the side reflects the confusion and anxiety of traditional color TV manufacturers facing the wave of smart appliances, the Internet is pressing harder and harder, the former high-speed growth of color TV hardware is no longer, leaving the traditional color TV manufacturers new leadership transition time Already not much.
Under such circumstances, some manufacturers set up separate Internet TV brands. Skyworth introduced the Coocaa brand. In April this year, it officially announced its independent operation. It separated from Skyworth in the organizational structure and allowed it to have greater autonomy. Konka launched the KKTV brand and also announced the establishment of a company to operate independently. It hopes to recreate a Konka online. Lenovo also launched a smart TV internet brand called 17TV, focusing on the online market and so on.
However, at present, many so-called Internet smart TV products or brands are still in exchange for drugs, many still just stay on the hardware upgrade and functional customization, and some are only targeted at e-commerce channels in the channel, and did not adapt to large The trend of integration of hardware and software, content and applications is worrying about the real competitiveness in the Internet era.
Background understanding 2: foreign brand market share is low, high-end market is good to do it?
Sony and Sharp have long been in the shadow of losses, of which Sony lost for six years, and Sharp lost money again in 2013. The home entertainment business division of Samsung TV Appliance and LG TV is also in a loss state. In terms of technology, both the traditional color TV manufacturers in China and the rising Internet companies have already had little difference with foreign countries. The category of color TV as a pure hardware is declining and the future will be a new generation of entertainment ecosystem.
What licensee, why choose TV to choose a license (have remarked on this high-definition forum: the most core but most neglected smart TV network set-top box purchase points - licensees)
Whether it is a high-definition network set-top box or a rising intelligent high-definition television set, it is necessary to cooperate with licensees to access the Internet to play video files. Content copyright has been obtained, and no copyright is a copycat product. Stopped, the company will face legal sanctions, and the products purchased by users will become worthless. Last year, SARFT issued the No. 181 document, which ended the complicated market situation and made the set-top box marketization zero. In terms of the management system, TV manufacturers must develop the Internet TV products and cooperate with the above-mentioned licensees to obtain “admission tickets†for entering Internet TV. Only the brand authorized by the licensee of any of the above is the regular army in the box, and consumption will be guaranteed.
Knowing which companies have licenses can tell whether a brand is a regular army or not, and will provide maximum support for users to purchase the right high-definition network set-top box. It can be seen that the Internet TV license is a “tether†on the Internet STB.
TV PK Enters Ecosystem Level As mentioned above, smart TV is no longer an ordinary color TV and is undergoing a full-scale upgrade; more importantly, smart TV is no longer a pure hardware but has become a UI. Big screen ecosystem including content, applications, etc. As a result, the arms race between smart TV manufacturers has also been upgraded to an ecosystem-level PK.
Smart TV has become a home entertainment center, not only to watch the TV's functions, but also to have multiple functions of “playing†and “usingâ€. In addition, the life cycle of smart TVs is longer than that of smart phones. People have concerns about the outdated performance of smart TVs, which makes users have particularly high performance requirements when purchasing smart TVs. Interestingly, the development of smart TVs has something in common with smart phones. For example, smart TVs are now starting to compete against the number of audits. The difference is that smart TVs have CPUs and GPUs. If CPUs have four cores and GPUs have four cores, they add up to eight cores. Smart TVs will enter the full-scale performance and experience PK stage just like the old PCs and smart phones nowadays. Those who have comprehensive strengths can win in PK.
Content is king, do it yourself or cooperate?
Since the smart TV's PK enters the ecosystem level, in addition to the hardware performance, the content of the smart TV has risen to the level of vital importance. In the first half of the year, major smart TV manufacturers escalated their content struggles around content, and even at the cost of a big fight, they highlighted their content anxiety and the importance of content.
The contention between Xiaomi and LeTV was most impressive. Lei Jun said that after half a millet transcript, the content of the integrated millet TV was already the first in the market, twice as much as that of the friendly merchants, and the Beijing Fangyuan notary was issued. The notary document at the office gives evidence. Although Lei Jun did not name the name, it is clear that this friend refers to LeTV. Then LeTV’s counterattack was triggered, and LeTV released a long response to “Restore: The Lies That Are Notarized is Still a Lieâ€, pointing out that the content mentioned by the business partner is the content of the public network, that is, the content of other Internet video websites, and the content itself is actually zero. .
More traditional home appliance manufacturers also choose to cooperate to build a content system. It is expected that more and more manufacturers will integrate the concept of televisions integrating hardware, content, applications and services in the future.
The profitable opportunity expansion of content is different from the limited monthly fee. The era of video payment has been started. Various membership cards, single-chip fees, and new experience services for users on smart TVs, smart TV manufacturers will also earn Take extra income and realize the content bonus.
How to watch irreplaceable live broadcast When variety shows, movies and TV dramas and other content compete into a Red Sea, the attraction of sports broadcasts to users is already a weapon that manufacturers compete for. The demand for live sports broadcasting is extremely high. Not only does it require a lot of money to purchase copyright, but due to the timeliness of sports events, it needs to have a live broadcast capability. Moreover, professional sports narrators are required to explain live sports. Therefore, for a long time, the live broadcast of sports has always been the base for traditional TV stations to survive. At the same time, smart TV manufacturers are also most likely to achieve breakthroughs in sports broadcasting, and multi-screen interactions and stronger interactivity are all advantages. Sports broadcast is also becoming a new weapon for smart TV manufacturers to compete.
As the saying goes, a good horse is equipped with a good saddle. After you have a favorite smart TV, how can you use it without good quality applications?
HDP Live is an Android application designed for web TV set-top boxes and focused on live TV. Compact, simple interface, aggregated more than 1,000 network channels and kept updated daily. At the same time with a look back, program previews, collections feature, so that you do not miss any of the latest shows. HDP Live also features program sharing, home-made programs and more! The purpose of HDP Live Streaming is to provide free and share, so that more friends can appreciate the improvement of the quality of spiritual life brought about by technological progress.
If you want to live without boring to see the end of the game, or HD action movies, to the flesh, HDP live broadcasts fit your smart TV perfectly.
Download Link: http://app.shafa.com/apk/HDPzhibo.html
Multi-screen interaction, smart TV and mobile phone play
The new point of view of smart TV is to surpass the smart TV itself and pay attention to the interconnection and interoperability with other devices, among which the interconnection of smart TVs and smart phones is even more important. Smart TVs will become the center of smart devices for homes. This is why many manufacturers have to enter the field of television and mobile phones at the same time. In any case, the interaction between mobile phones as personal personalities to carry and smart TVs as home entertainment centers will become more frequent.
Technology is king. The arrival of CDN and cloud computing era is the competition of the ecosystem. Many of them ignore the technical platform's duel, and this may be the best way to determine the success or failure of the competition. This is because in the PK of the smart TV ecosystem, both the stability of the system and the support of big data require cloud computing capabilities.
OK, the above is a combination of market dynamics and smart TV buying skills. Everyone has a long eye when it comes to buying smart TVs. Instead of following the guideline, you have to tell your own TV.
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