The 2016 Guangzhou International Auto Show was officially held on November 18th. Mr. Deng Wei, Deputy General Manager and Editor-in-Chief of 58 Vehicles, gave an exclusive interview with Mr. Ma Zhenshan, Deputy General Manager of FAW-Volkswagen Sales Co., Ltd. The following is an interview.
58 car Deng Wei: Hello friends, everyone, welcome everyone to pay attention to the 58 car network at the 2016 Guangzhou Auto Show site for your interview report, today we are fortunate to invite Mr. Ma Zhenshan, deputy general manager of FAW-Volkswagen Sales Co., Ltd., Ma Zong Please say hello to all the netizens first.
Ma Zhenshan: Hello, everyone of the 58 cars.
Ma Zhenshan, deputy general manager of FAW-Volkswagen Sales Co., Ltd.
58 cars Deng Wei: Ma Zong, C-TREK has now been released, after our other six brands have never been combined with sports, travel, etc. Why did this C-TREK will choose bicycles and choose TREK for combination?
Ma Zhenshan: In fact, any product launched by FAW-Volkswagen is based on the needs of users. The customer is God. Especially nowadays, young people are becoming more and more car buyers. They have a high pursuit of car life. With a personalized and diversified life, we have combined with such a group to create a crossover wagon of C-TREK. More importantly, we hope to create a new way of life for these groups. In order to do this, we must first accept them from the product, this is a cross-border wagon;
Secondly, from the lifestyle, we hope that this is the life they want, for example, they can drive to C-TREK to get to work, and they can travel with family and friends on holidays, if there is another TREK bicycle on the luggage rack. It’s even more perfect, and enjoy the pleasure of travel, because this car not only has a very large trunk space, it can put down the items they carry with them, and the ground clearance is higher than that of the car. It can adapt to more road conditions and can They bring a wide variety of lifestyle and lifestyle options.
58 car Deng Wei: Please talk about some plans of FAW-Volkswagen in the future?
Ma Zhenshan: FAW-Volkswagen's future car must be carried out around the trend of young consumers and the development of travel modes. From the product development trend and the consumer demand for cars, the products are not competitive.
58 car Deng Yu: Thank you very much for accepting our interview, and also thank the netizens, thank you.
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