On July 30, WeChat failed again. The last time it took four days.
Zhang Jun, director of public relations at Tencent, twice pacified netizens on Weibo. “There is a small bug that is being repaired. In the process of recovery, wait a moment.†He also said that it was caused by a network failure, some mp links were opened and shared, and a small number of users may have other limited functions. There was no large area, but it did affect some of the accounts and was being repaired.
Tencent Public Relations Director Zhang Jun Weibo
In such a high-frequency failure, it also caused speculation from the outside world: Is it included in micro-letter live?
Do you want to leave the good product?
This type of speculation has been based on early evidence. As early as June of this year, knowing the last question has caused widespread concern: "Does WeChat launch live broadcasting? The answer below is varied, but most believe that WeChat will not be wading through the water.
@ Lamb Chops: Even if WeChat has to be broadcast live, it can only be limited to live broadcasts within the circle. Otherwise, the most basic positioning and goal of WeChat is to socialize acquaintances. Do you not want to change it?
@Slightly out of focus: The gambling will not open the live broadcast feature in the WeChat app. Unless defeated by the new network ecology like everyone else, it is time to rely on users to switch traffic.
This is not without reason. But time back to July, behind WeChat's frequent failures, WeChat simply responded with a "bug". No other words, it will inevitably leave people wondering: What is WeChat doing in the end? It is reasonable to say that there is a huge amount of traffic in the live broadcast of the internal survey, which may cause various problems in the testing process, causing WeChat to make mistakes. This interpretation seems to make sense.
There is also a more sentimental voice that WeChat won't make it to the Red Sea.
Zhang Xiaolong once said: A good product is used up and left. Zhihu @Marsking commented on this:
Zhang Xiaolong will not allow this incident to take place on WeChat. Now that WeChat has occupied a large amount of time for users, Zhang Xiaolong intends not to kidnap the user's time. He hopes that the user will take a trip by car and get off the bus instead of saying that the user has air conditioning in the car rather than getting off the car. car.
However, the current user stickiness has already constituted such a kidnapping. Although he has no control over himself, the established facts have occurred and there is a layer of remorse in his heart.
Returning to the live broadcast of the show now, the source cannot produce content and can not form a precipitate. Such a fast-moving culture has kidnapped the user's time. He will never take the initiative to allow it to happen. If the live broadcast can be thought of, or The development of a slow culture that can be precipitated is beneficial to human beings and beneficial to humanity. It is possible that this may become possible. In fact, such a view may be almost zero. The live broadcast of the show is killing time and wasting time.
Yes, one is intrinsically private and the other is too open. The starting points of WeChat and Live Broadcast are very difficult to integrate. more importantly,
Zhang Xiaolong is a person who emphasizes that the product is "not over-designed." Even "near people" must be hidden in multiple layers, not to mention the live broadcasting of strangers' social attributes.
Late arrival of WeChat live
So, after seeing more meals, sleep, and no-nutrition chat, how fresh can the user maintain? The author firmly believes that BAT's choice of live broadcasting at this time is undoubtedly not a good time:
During the user's exhausted period, users are harvested with powerful social flow and fresh gameplay. What I have to say is that the gameplay of WeChat will certainly be different from others.
In the process of chatting with Lei Feng.com (searching "Lei Feng Net" public number) and Tencent's former SNG employees, he also asked his thoughts. He coincides with the author and believes that WeChat is likely to launch the live broadcast:
“I personally think that, yes. The live broadcast is an instrumental thing. With WeChat's size and ambition, it is entirely possible to expand the territory further by adding such a promising tool to enhance the imagination. BAT should almost have someone. In the end , of course, it is only personal judgment."
For WeChat, adding a live broadcast feature is not difficult and there are no technical issues. Before WeChat has been doing subtraction, removing the niche features that users do not use, and only keeping the public demand features. After the introduction of live broadcast platforms in recent years, although the live broadcasting is fierce, it still does not form an ideal situation for the live broadcast of the whole nation. Therefore, the lateness of the WeChat broadcast is also a measure of public behavior.
According to informed sources, the WeChat business unit of Tencent is currently planning to enter the live broadcast market and is currently preparing internal or related work.
In 2016, when the capital suddenly turned cold, the live broadcasting platform grew so excited that the anchors, fans and capital were all crazy. With the development of social media, smart phones, and 4G networks, webcasting is becoming a new battleground for a new round of Internet giants and entrepreneurs. There are more or less giants' shadows. This is the most direct and effective. From the true rise of 15 years to the expansion of the Red Sea in 16 years, a new round of live broadcast market is taking shape.
At present, Tencent has the most extensive distribution of live broadcasting among all giants.
According to incomplete statistics, only Tencent has already hatched six live broadcast platforms, belonging to different business units.
Among them, Tencent live and penguin live broadcast belong to the Network Media Group (OMG).
The NOW live broadcast, QQ live broadcast, and live broadcast are attributed to the Social Network Business Group (SNG).
Penguin E-sports within the Interactive Entertainment Division (IEG) also has a live broadcast feature.
We can also look at the live layout of the giants. Since the beginning of the 16th, Internet giants have entered the live broadcast field. The live broadcast platform on the market has long hidden their presence.
Jia Wei, vice president of Momo Live Services, saw another possibility:
“WeChat Live may not necessarily be a purely social scene. With the one-to-many tool of the public number being used for live broadcasting, there is a lot of room for subsequent commercial development. Of course, if WeChat did broadcast it, it’s not necessarily a matter of pressure. ."
WeChat got off the end.
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