The Internet of Things has long been the focus of many manufacturers around the world. Smart hardware, represented by smart home, wearable and virtual reality, is driving the development of the Internet of Things. Domestic appliance giants Haier, TCL, etc. have accelerated their layout in the smart home field. What changes will the US's Ayla bring to the smart home market?
On August 3, 2016, Midea Smart Home Technology Co., Ltd. (hereinafter referred to as “America's Wisdomâ€) officially signed a strategic cooperation framework agreement with Ayla Networks (hereinafter referred to as “Aylaâ€), the world's leading enterprise-level IoT cloud platform. The two sides will carry out strategic cooperation on the aspects of products, technologies, global channels and capital.
Li Qiang (left), general manager of Midea Smart Home Technology Co., Ltd. and Ayla co-founder and President of Greater China Phillip Zhang Nanxiong (right)
IoT market potential huge home appliance manufacturers layout smart home
According to Gartner's market research report, there will be 63 devices connected to the Internet of Things per second worldwide. It is expected that the Internet of Things market will reach the order of 100 billion US dollars between 2015 and 2020. Some analysts predict that the CAGR of IoT smart home shipments will reach 67% between 2015 and 2019. It is estimated that there will be a total of 180 million products in 2019, which will be refreshed by smartphones and tablets. Super high growth rate history. Therefore, the traditional home appliance giants Midea, Haier, TCL, etc. have joined the smart home industry.
Mr. He Xiangjian was founded in 1968. In 2010, his sales exceeded 100 billion. In 2016, he was listed on the Fortune Global 500 list for the first time. He is the only leading appliance company in China with a full industrial chain and a full product line.
At the signing ceremony, Li Qiang, general manager of Midea Smart Home, said that Midea Group has already begun to deploy smart homes. In March of this year, "US 2025 saw the future" smart home results conference, the United States put forward the vision of "global smart life operators". In cooperation with Ayla, Midea Group's smart home business will take advantage of Ayla's resource advantages in overseas channels to sail to the sea. Ayla will serve as a third-party cloud platform partner for the US group to serve the overseas market and accelerate the intelligent transformation of the US in the international market.
According to Li Qiang, Midea announced the M-Smart strategy in 2014, which officially blew the clarion of the intelligentization of all categories of home appliances, and also promoted the “double intelligence†strategy including smart manufacturing and smart home. By putting the M-Smart protocol and modules on the products, we will add new wings to traditional home appliances. At present, all the product categories in the United States have smart products, and more than 30 categories of home appliances can be interconnected.
Midea joins Ayla in the Internet of Things era to accelerate global expansion
Midea has achieved impressive results in China, and its expansion of the global market is also accelerating. In March 2016, Midea acquired Toshiba's white goods business; in June, Midea acquired an 80% stake in Clivet SpA, a well-known central air-conditioning company in Italy, Clivet Espana SA and related land and plant; followed by the US in July Announced a huge acquisition of KUKA, a German provider of intelligent automation solutions, one of the four largest families of robots worldwide.
In addition to overseas acquisitions, Midea has also reached a global strategic partnership with Ayla, which focuses on the enterprise-class IoT cloud platform. Founded in 2010, Ayla is headquartered in Santa Clara, California, USA. Its business services network covers Europe, China, Taiwan, Japan and other regions around the world, focusing on smart homes, smart buildings, consumer electronics, retail and service providers. IoT solution research. The Ayla Agile IoT Platform provides the flexibility and modular service to meet fast batch access for virtually any type of device, as well as rapid product changes and iterative updates.
The cooperation between Ayla and Midea will be carried out at various levels to jointly promote the global layout and landing of smart home appliances.
At the product and technology level, the two parties will establish a joint technical working group. Based on the US-based M-Smart platform, wireless modules, smart home appliances, and Ayla's global coverage of the IoT cloud platform, the two companies will cooperate in the fields of smart home appliances, smart homes, and intelligent manufacturing based on big data. At the global cooperation level, Ayla will serve as a third-party IoT cloud platform partner for smart home appliances in the United States, Europe, Japan and other international markets.
Zhang Nanxiong, co-founder of Ayla and president of Greater China, said: "The United States has a long-term advantage in B2C home appliances, smart homes, channels, etc. And Ayla is more focused on the globalization of the Internet of Things cloud platform technology, this cooperation The layout of the two sides in the field of smart life is a strong promotion. We hope that the cooperation with the United States will become a reference and model for China's home appliances to create a global smart life service."
Win-win cooperation brings new value to China's home appliance manufacturing industry
Ayla's cooperation with Midea will undoubtedly be a win-win cooperation. Ayla Networks has a globally deployed IoT cloud platform that provides cloud platform intelligent networking services for Chinese home appliances in the global market. At the same time, Ayla Networks has established close cooperation with various online and offline channels in the United States, Europe and other markets (such as Best Buy, etc.). These channels have provided a powerful boost to the international market layout of the intelligent era of Chinese home appliance enterprises. force.
From a beauty point of view, all categories of beauty have been intelligent, and each category has at least one smart product. As an internationally influential third-party cloud platform, Aila can complement and improve the unified IoT access of Midea products overseas, providing one-stop services, including device-side development, cloud platform configuration, and mobile application development. , project management, etc. Midea's products have been assisted by Ayla in overseas markets, and will be even more powerful. At present, we have cooperated on air conditioners, electric ovens, wine cabinets and other product levels.
In addition to better serving the Chinese home appliance industry, the two sides will also work together in many manufacturing industries in the non-home appliance sector to jointly promote more intelligent transformation of the traditional manufacturing industry.
It is reported that Ayla Networks has established partnerships with leading manufacturing brands in different fields in many regions of the world, such as Hunter Fan, the largest ceiling fan brand in the United States, AO Smith, the largest water heater manufacturer in the United States, Owlet, the smart wearable innovation leader in the United States, and a smart coffee machine in Berlin, Germany. Innovative brand Bonaverde, Dutch smart home lighting innovation brand Innr lighTIng, Ireland's world famous fireplace brand Dimplex and so on. The recent cooperation between the United States and non-home appliances companies such as Huawei and Duya is opening up key industries in the field of home appliances.
What impact will Midea and Ayla have on the smart home market? let us wait and see.
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