Samsung announced today the acquisition of Viv Labs, the company founded by Siri's father after leaving the company. Viv is known as the most powerful intelligent assistant at present and has the ambition to connect everything and change the computing paradigm and e-commerce model. The smart-agency market is now dominated by segregation. Major companies have their own products. Not only that, TechCrunch Editor-in-Chief analysis believes that Samsung’s acquisition of Viv is more to reach the main market of artificial intelligence and join the war between giants.
Samsung Electronics announced today the confirmation of the acquisition of Viv Labs. Viv's products form a unique open artificial intelligence (AI) platform that allows third-party developers to develop dialogue assistants and integrate a natural language-based interface into a variety of well-known applications and services. The transaction also depends on customary closing conditions.
The deal demonstrates Samsung’s focus on the virtual personal assistant business. Samsung is committed to providing an AI-based open ecosystem on all its devices and services. The addition of Viv allows Samsung to provide customers with a new service experience, including a simplified user interface, understanding of the user's context, and providing users with the most appropriate and convenient advice and suggestions.
Viv was co-founded by Dag Kittlaus, Adam Cheyer and Chris Brigham. As part of the acquisition, the founding team will work closely with Samsung's mobile communications business, but will remain independent under current leadership.
"Unlike other existing AI-based services, Viv has advanced natural language understanding, machine learning capabilities and strategic partnerships that will enrich our service ecosystem." said Injong Rhee, chief technology officer of Samsung Electronics' mobile communications business. . “Our paradigm of interaction with technology began to shift to the interaction of smart interfaces and voice control, and Viv was developed with both consumers and developers in mind. This dual focus also attracted us to use Viv as an ideal alternative to Samsung. Reasons for integrating home appliances, wearables, and more."
With the rise of artificial intelligence, consumers now want to engage in dialogue, personalization, and contextual interaction with technology that can seamlessly connect with their daily lives. In order to achieve this goal, Viv has developed a completely new proprietary platform dedicated to extending this service.
In an interview with Fortune Magazine, Rhee said, “We can't just use our own R&D technology.†Rhee also told Reuters that Samsung will continue to seek to strengthen its AI and other software features through acquisitions.
At the beginning of the establishment of Viv Lab, there were doubts about whether it could independently bring Viv to the market and its users. There were also concerns that Viv would once again be taken over by the giants, which would be the same as Siri’s in the situation where the development path of large companies was inconsistent with the original intention of the founders. . Now that Viv has joined Samsung, a company that covers a wide range of products and services around the world, it has also found a good export.
For the time being, the market for assistants is literally a "match-up." Amazon launched its voice virtual assistant Alexa in 2015, and has also opened up interfaces for third parties. What's more, Alexa not only bypassed the App, but also said that it bypassed search engines and smartphones directly: You can use Alexa to set up a car at Uber, let it tell you real-time traffic information, read news for you, report the weather and even learn The dog's cry. At the same time, Facebook is pushing the Assistant M and is also expected to make the latter an interface between users and businesses. Microsoft, which has been engaged in research on artificial intelligence for decades, clearly positioned Cortana, its intelligent voice assistant, in the business sector and recently launched the Cortana Intelligent Suite to help third-party developers use the virtual assistant API. Apple's Siri is also evolving. And Google, where Google Home was unveiled yesterday will take Google Assistant to the next level, and it will affect the survival of this company that claims to be AI first.
The rest of the problem seems to be how quickly Samsung can provide Viv to customers and users with speed and effectiveness.
Samsung's ambition to join the artificial intelligence battlefield
Matthew Panzarino, editor-in-chief of TechCrunch, also published an article commenting on Samsung’s acquisition of Viv. Wrote Panzarino.
Viv will continue to serve Samsung and its platform as an independent company. Viv has always billed itself as a more scalable, more powerful version of Siri.
One of Viv's two main features is its inter-relationship - other similar services such as Siri only allow multiple information warehouses across applications and services, and Viv enables them to talk to each other and become a link to the user's command chain. This makes more conversations and complex queries closer to people's actual conversations.
The second feature is the programmatic nature of the Viv backend system. Using a comprehensive "breakthrough" of the program, Viv said its AI was able to write code to accomplish new tasks. This "software self-improvement" is not new in many other vertical areas, but Viv is one of the pioneers of large-scale use of this technology in the AI ​​field. Viv calls this the "dynamic programming stage", which allows Viv to understand the user's intentions and create programs to handle the tasks in progress, even if it never met a task in the past.
"Don't write code for each instruction, you just need to describe what you want it to do," Kittlaus said in an interview after my presentation. "The whole idea of ​​Viv is that developers can create any experiment they want to try." When Kittlaus left Apple, he wrote an article titled "Siri is Just the Beginning," and later wrote that Siri is merely "The Cambrian Big Bang of AI," making technology available to many existing or new ones. The system is revitalized.
Kittlaus said in an interview that Samsung is “ubiquitousâ€, which is why Viv accepted Samsung’s acquisition. "They sell 5 million units a year. You ask me what our goal is, and I said that it is 'ubiquitous'. If you look at the current market situation and if we really want to expand the market, you will Discovering our goals, our views on the use of this core technology in an expanding market are so consistent, and the opportunity lies in the right time now. Samsung is the right partner."
Of course, Samsung has always been fighting against Apple in the market share of smart phones. Not long ago, Samsung’s smart phone sales increased slightly, but the Galaxy Note 7 was recalled because of a battery explosion.
In addition, Samsung is also struggling to control its software destiny. Google is increasingly becoming a direct competitor (at least trying hard). Regardless of whether it uses Tizen or other Android-based software packages, Samsung's future will be brighter when it comes to hardware and software running on hardware. At least he does not need to pray for Google to update the software.
“This is an acquisition initiated by the mobile team, but we clearly saw the benefits this can bring to the equipment,†Samsung's SVP Jacopo Lenzi said in an interview, “From our perspective and from the perspective of the customer. Look, the real benefit of this acquisition comes from using Samsung's sales and market share."
The acquisition of Viv enables Samsung to compete directly with Siri and Google Assistant. However, Viv has not yet been released, which means that it is not yet known how it will perform in the real world. From the past year, such AI-driven assistants will become the basic components of the mobile platform. The collaboration between Apple's AirPods and Siri is very good, and it doesn't feel uncomfortable to wear for a long time. With multiple beamforming microphones, the input becomes more accurate. If Samsung wants to come up with competing products, the result may not have been well done by the Viv team.
Although the acquisition was made by the Samsung Mobile Group, it is clear that opportunities are not the only one. Amazon Echo, Google Home, and Apple's Smart Home Center are all good examples of how the giants fought to make you die in order to have a place at your table. Samsung’s acquisition will also directly affect various home appliances.
Of course, Samsung acquired SmartThings for about US$200 million in 2014. Nearly 10 major products from SmartThings can access and use Viv. Of course, Samsung also has home appliances such as washing machines and refrigerators. We can see that the "Internet of Things" is no longer related to the "network of connected objects," but to ensure that each device has a microprocessor that can identify and understand your scenario. Users are expecting devices to become smart, and this intelligence is exactly what Viv can drive.
I specifically asked Kittlaus if Samsung would enclose Viv in its ecosystem to compete with Google’s Android or Apple’s iOS. Kittlaus said absolutely no, "The system and philosophy are as open as possible and accessible to all. We will certainly take full advantage of Samsung's advantages in services and equipment. The potential combination of the two will make the experience better."
"From the very first day, our philosophy is to make the Viiv system accessible and usable all over the world, starting from a new market, following the next generation paradigm of web sites and mobile applications."
Having an open system means that you need to expand what you have on hand to different markets and different devices. Imagine the extent to which Viv's influence will be extended.
In fact, there are many signals that Samsung is looking for more things than “adding an assistant.†When I asked Kittlaus Viv how it would bring differentiation to Samsung's products, he said, “You can think so. You already have this huge application ecosystem and you will find that we are slowly shifting to the application. After the world."
"Samsung is obviously ... ready to be there to take a leading role - smart assistants everywhere, business for seamless interaction and dialogue, and all the things we have already discussed - all need a backbone, add these to Together, we have obtained a chance to accumulate quantitative changes as qualitative changes.
Samsung’s acquisition of Viv may have little to do with the creation of Apple’s or Google’s smart voice assistant products, and more to find a voice-driven interface that is consistent across all devices, from mobile phones to home hubs and door handles to refrigerators. This will put it in a very, very small group of companies that want to use AI to snatch and retain customers.
Samsung's question is: If Apple, Amazon and Google can speculate on AI, why can't I?
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