Skyworth takes over the OLED industry
OLED TVs have better display effects and shape more possibilities in the appearance of TVs, so they are regarded as the next generation of display technology. Since the launch of the first OLED TV in 2013, Skyworth has been adhering to the OLED field. Now in the Chinese OLED market, Chinese brands already have a strong voice.
According to AVC offline monitoring data, during the Golden Week Promotion in 2017, OLED TV sales increased by 145% year-on-year, and Skyworth OLED TV sales increased by 196% year-on-year, well above the industry average. . From the perspective of market share, Skyworth's share in the 11 promotion period has reached 52%, and its market share is more than half.
In terms of panel supply, Skyworth maintains close cooperation with upstream panel makers to grasp the absolute advantages of the upstream supply chain; in terms of marketing promotion, OLED TVs are the only new technology promotion direction, and continuous uninterrupted promotion is provided for the development of OLED TVs. Influential; In product research and development, we have invested heavily in technology research and development, constantly innovating products, and achieving continuous upgrading of OLED products. The Wallpaper series is the best proof, with breakthrough innovations in display technology and industrial design.
Chinese Brand Launches Big Screen User Operation Era
With the rapid development of intelligentization, smart TVs will become the most central subject in the living room business scene, and the smart TV industry will also usher in spurt development.
According to AVC data, as of the end of 2016, the number of Chinese smart TVs reached 150 million units. Relying on the advantages of high stock, Chinese brands have taken the lead in opening up large-screen user operations. By focusing on software innovation, content and service innovation and transformation, with a new user experience has won product reputation, led the rapid development of smart TV field.
With the rapid development of science and technology, we must really open up technical barriers, innovate in cooperation models, and integrate our own development plans into the overall picture of industrial transformation. Only in this era can we win symbiotic and win-win results. The Chinese brand will also become a leader in the development of color TV through constant advancement in technology.
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