If you happen to be wearing Pebble, you probably know that this smart watch was born because it has made a lot of money – from the crowdfunding website Kickstarter; at the recent ARM Tech Con, held in the US, Kickstarter High-level product development with ARM said that high-tech product development can raise at least 25% of the funds needed for Kickstarter, and the ratio is getting higher and higher.

Pebble was a model student at the time of the Kickstarter website's $10 million fundraising effort, followed by a number of technology and focused design products that raised 30% of the funds required through the site; Nick Yulman, Kickstarter's Technology and Design Community Manager, said Supporters are not just a moment of interest in technology: "I think Kickstarter is a great way to build a developer community. There are a lot of hardware developers and those who like to play. The developers will gather at Kickstarter to find out what they can use to develop. New material."

Many Kickstarter users are adopting ARM core development platforms like MetaWear, a chip-sized development board that locks wearable applications, and some are Bot Factory's Squink prototyping tools - a fast Board printers; Yulman says it's especially exciting to build tools that will give birth to future products.

MetaWear development board that locks wearable products

“I think the essence of the embedded design community is getting more and more interesting, because when the abstraction layer with the API comes up, and the networking function becomes a must-have feature of those hardware devices, people are beginning to see the system level, even from The overall problem of the product is not just simple embedded programming," said Dominic Pajak, CEO of ARM Embedded Markets. "I think that a community has begun to form, and Kickstarter is one of the examples of this growing community. ”

Printed board with Bot Factory's Squink prototyping tool

ARM may also be the choice of prototyping makers due to the availability of a variety of low-cost components; Pajak said that because of the ARM processor-based Raspberry Pis and Arduino Zero development boards, the price is approachable, and it is quite suitable for many application scenarios. Attractive choice: "A wide range of (Internet of Things applications) end products require a range of components to support; the so-called Internet of Things (IoT) contains devices of various shapes and sizes."

Kickstarter is also working to build relationships with larger manufacturers to help users of the site produce the products they develop; Yulman points out that more and more Kickstarter creators want to go beyond prototyping and therefore need to help them get involved Resources in the production phase.

For developers interested in starting a business and having a fundraising page at Kickstarter, Yulman and Pajak's suggestion is that rather than shooting beautiful video files, it's better to focus on the actual product display that you've created yourself; in addition, developers can consider it first. Establish a community of supporters while fundraising.

Compilation: Judith Cheng Reference: Kickstarter Gives TIps for Startups, by Jessica Lipsky

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