Why does S4 have so many sub-products?

At last week's conference in London, we saw the Galaxy S4 family demonstrating three products at a glance: the Galaxy S4 Zoom, the Galaxy S4 Active, and the Galaxy S4 Mini. Each device has some specific features and specifications. To get off the device customized for a specific user, why should it be so small? Lets come look!

Galaxy S4 Zoom

It is both a camera and a mobile phone, providing a 10X optical lens pointing directly at the heart of photography enthusiasts, while the mobile phone part only has 4.3 inches, 960*540 screens, and so on, which is a lot worse than the standard Galaxy S4 configuration.

Is a remarkable version of the Galaxy S4 series, water depth of one meter, waterproof and dustproof, is a great device to go to the beach. Although also called the Galaxy S4, but the specifications are not as good as the standard Galaxy S4 mobile phone, for example, it is equipped with a slightly cheaper LCD display (AMOLED display, can display stunning color effects), 8M camera configuration is also slightly Declined.

The younger brother named Galaxy S4, which is one size smaller than the original S4, is cheaper than the Galaxy S4. This phone is not mainly for sale in the United States. Instead, it is expanding the Galaxy S4 brand to emerging markets. This phone is generally not operated. Business subsidies. But there is no Super AMOLED display, slower 1.7GHz dual-core processor, 8GB of pure, 8M camera.

Why do you have so many younger brothers?

Although the specifications of these phones are not bad for users, many people will not even notice these differences, but if it is running on the name of the Galaxy S4 flagship, terror will be a little disappointment. The question now is: Will Samsung dilute its high-end brands over the years?

1) The Galaxy S4 flagship machine is deeply rooted in the market Avi Greengart market analyst said that each product only retains some of the features of the Galaxy S4, so Samsung must continue to advertise on the flagship mobile phone Galaxy S4 in order to guarantee its "derived" mobile phone sales . Although the new equipment is to gain more niche markets, it will undoubtedly increase Samsung's difficulty in selling the flagship Galaxy S4. Some people think so. "As long as Samsung continues to produce flagship mobile phones, I will not buy Galaxy S4's branch products."

2) High-end machine market competitors continue to flow into Samsung's past marketing strategy has been to set different prices of mobile phones to grab different levels of niche markets, Galaxy S4 series of methods is a bit like Apple. Apple sold only one smartphone device over the years. If you want to buy cheaper, you can buy the one from last year. When the new one comes out, the old one will generally be discounted.

Samsung’s past Galaxy S4 strategy is similar to that of Apple. Both Galaxy S4 and Galaxy Note phones have been updated every year. For example, Galaxy S was released in 2010, Galaxy S2 was released in 2011, Galaxy S3 was released in 2012, and then Galaxy S4. .

In the United States, especially under the leadership of the four major US operators, the GS4 flagship has always been in contact with Americans. Many Americans also regard the GS4 as the best choice for the iPhone.

However, with the continuous addition of high-end machines from the intelligent machine market, users will start to make choices in some high-end machines. Sometimes it may be because one high-definition camera compromises another high-end brand. So Samsung began to turn to some specific niche markets, such as waterproof and dustproof, to choose Galaxy S4 Active, photography mad to choose Galaxy S4 Zoom, this comparable standard Galaxy S4 even higher-end.

3) Is the market different from last year must grab the emerging niche market?

Some analysts said that Samsung may reduce the sales of Galaxy S4 this quarter, for example, this month, according to analysts, the Galaxy S4 sales have fallen by 20-30% compared to expectations.

Now we do not know whether the handsets targeting the emerging niche market can make the Samsung market more smoothly. The market is not the same as last year. The high-end market HTC One, BlackBerry 10, and Nokia's latest Windows Phone have hit the market in recent months. Samsung must not change. But will these devices cause confusion in the mobile phone market?