Question 1: What kind of lighting market is missing in Shanghai?
Question 2: What kind of lighting market does the business need?
On October 20th, at the end of the "Seminar on the Status and Development Trend of the Lighting Market in East China", Zhang Xuxiu, Chairman of Shanghai Yibang Real Estate Co., Ltd. and Marketing Manager Cao Weifang gave us a profound analysis of the above two Important issues.
Strength is the shield, heavy attack
Yibang International has a total investment of 1.5 billion yuan and covers an area of ​​880,000 square meters. It is located in Chonggu Town, the center of Qingpu District, Shanghai. It is a development and operation of building materials and home market as the main body, integrating commercial real estate development and property management. A diversified enterprise. Yibang Real Estate is currently working on the development of the “Shanghai International Building Materials and Home Brand Center†project in Qingpu District, Shanghai. The transaction display area of ​​the project covers an area of ​​about 370 acres, and the construction area is about 480,000 square meters. The logistics storage area covers an area of ​​about 440 acres and the construction area is about 400,000 square meters. It is a collection of ceramic lighting, wood. Industry, cabinets, hardware, home furnishing and other industry sectors as a high starting point, high standards, high quality, energy-saving and environmental protection as the focus of new building materials business format.
It is understood that the brand center after completion will realize the full-featured layout: six boutique industrial zones, ceramic zone, lighting zone, bathroom zone, wood zone, cabinet zone, soft-package zone; three major logistics processing functional zones, storage areas , stone trading area, plywood trading area.
Function is spear, penetrating East China
After the completion of Shanghai International Building Materials and Home Brand Center, it will become the building materials and home market with the best performance, the best greening environment, the most advantageous geographical position and the largest scale in the Yangtze River Delta region; it will effectively connect Jiangsu and Zhejiang provinces and become the Yangtze River Delta region. The large-scale building materials and home logo project will also effectively meet the personalized display of various brand products of ceramics, Weifang lighting, wood industry and cabinets, and bring together many brands to make it a exhibition center and cultural center in the Yangtze River Delta. Information center, logistics center.
The building materials trade logistics system of Shanghai International Building Materials and Home Brand Center will make Shanghai Qingpu become a building materials trade center and logistics center, and promote the optimization and upgrading of Shanghai's industrial structure. The construction of Shanghai International Building Materials Home Brand Center will realize the integrated operation of building materials industry exhibition, administrative office, cultural information exchange and logistics warehousing, which can reduce the overall operating cost and improve economic efficiency for the enterprises and merchants stationed.
The construction of Shanghai International Building Materials and Home Brand Center will also promote the upgrading of the building materials industry. The construction of the brand center project will fill the gap in the high-end building materials trading and shopping center in Shanghai. It is planned to introduce foreign well-known and domestic first-line building materials and home furnishing brands. The use of scientific planning and management of functional partitions, preferred brands, to achieve the best commercial configuration between the industry chain. At the same time, in the operation and management mode, with a unified, high-end brand image, a sound and scientific marketing system, we will build a building material home center that radiates the high-end brands of the Yangtze River Delta.
Breakthrough, brand operation
Yibang Real Estate adheres to the management philosophy of “people-oriented, creating the common values ​​of enterprises and employeesâ€, and has formed a professional high-quality management team, a high-performance organization management system, a good incentive and restraint mechanism, and a modern atmosphere and global strategy. The corporate culture of vision has laid a solid foundation for the long-term and sustainable development of the company.
Yibang International, taking advantage of the long triangle, is holding the huge business opportunity of Huadong Building Materials of 100 billion yuan per year. Taking Shanghai as the origin, it will lead Jiangsu, Zhejiang and Shanghai, radiate the East China market, and expand the wealth radius infinitely. With a strong transportation network advantage, perfect big business circle advantage, comprehensive business access advantages, three-dimensional business supporting advantages, park-style shopping office environment, and overall high-end positioning advantages, create a stage for customers to show their own success. Investors return a satisfactory and satisfactory income, providing employees with an ideal platform for self-fulfillment, taking on the social responsibility of a modern enterprise for the society, and providing consumers with an experiential shopping place.
The completed building materials center will be branded. At that time, the planning and layout will be unified, the central image will be unified, the management of business personnel will be unified, the management level will be unified, the after-sales service and complaints reception will be unified, unified marketing and promotion, unified property management, unified market image, unified management image, unified price, quality and measurement management. The center has also made six major commitments such as reasonable fees, standardized services, information support, business environment, integrity management, and market cultivation.
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