A senior executive from Murata Manufacturing, a key supplier of components for the iPhone X, stated that the company has not received any official notification indicating a significant drop in the production of the device as previously reported. According to the executive, Apple has only made a minor adjustment to its production capacity, and the situation is not as severe as some media outlets have claimed.
Nikkei News recently reported that due to disappointing sales performance in major markets such as Europe, the U.S., and China during the holiday season, Apple has instructed its suppliers to cut the iPhone X production target by half for the first quarter of this year. The original target was set at 40 million units, which has now been reduced to 20 million.
"Our understanding is that the number of parts supplied for the iPhone X has indeed decreased, but not by as much as the media has suggested," said Yoshitaka Fujita, Vice Chairman of Murata Manufacturing.
Following the release of the report, Apple's stock price dropped by 1.9%. Over the past week since January 22, the stock has fallen nearly 5%, erasing over $45 billion in market value.
Despite this, many Wall Street analysts remain cautious about Apple’s outlook for the iPhone X in the first quarter. Nami-Narci Chang, a tech and semiconductor analyst at JPMorgan, noted in a recent research report that iPhone X orders are expected to fall by 50% compared to the previous quarter. As a result, shipments are projected to decline by 33% in Q1 from the previous quarter.
In her report, Chang revised her production forecast for the iPhone X in the first quarter from 30 million to 20 million units. “We’ve observed more signs of weak demand for the iPhone X recently,†she wrote.
Several other analysts on Wall Street are also concerned about the declining demand for the iPhone X. Some have even downgraded Apple’s stock this month. For instance, Longbow Research recently lowered its rating from “buy†to “neutral,†citing concerns that iPhone shipments for fiscal year 2018 may fall short of expectations.
Shortly after, Atlantic Securities (Atlantic Equities) also adjusted its rating, moving from “overweight†to “neutral,†and expressed concerns that Apple’s first-quarter sales could be below expectations.
These developments highlight growing uncertainty around the iPhone X’s performance and signal potential challenges ahead for Apple as it tries to maintain momentum in a competitive smartphone market.
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