On the morning of February 13, Beijing time, Gene Munster, an American investment bank Piper Jaffray analyst, said on Thursday that Apple may release a new Apple TV set-top box this fall.
Munster expects the next generation of Apple TV set-top boxes will upgrade hardware and software, and will integrate content, games, and HomeKit support.
In terms of content, Munster pointed out that Sling TV was specifically mentioned – this is a $20 monthly Internet TV service launched by Dish. Sling TV indicates that content owners are thinking about different ways to replace traditional cable TV packages through OTT subscription channels.
"We believe that this content service will be released this year along with the new Apple TV set-top box." Munster said, "We believe that the new Apple TV and/or content service will become the new core product that Apple introduced in 2015 - The company's mobile phone may enter the 'S' upgrade cycle this year, and in addition to the larger screen, the iPad does not seem to have much news."
After supporting HomeKit, Munster believes that Apple TV will become the hub of the connected home. He believes that iOS's Siri voice control function will also be integrated into Apple TV, allowing users to use voice to control the networked devices at home.
When referring to the Apple TV, Munster adjusted the release expectation and thought that the "earliest" had to wait until the end of 2016. He said that Apple will not sell full-featured high-definition televisions until all of its integrated features can provide a satisfying experience.
Apple TV set top box
Munster has always believed that Apple is independently developing a fully functional TV. He once again made it clear in the latest research report. But he said this time that as a transition, Apple will launch a more powerful Apple TV set-top box this year to prepare for high-definition televisions to be released in the future. Munster expects the next generation of Apple TV set-top boxes will upgrade hardware and software, and will integrate content, games, and HomeKit support.
In terms of content, Munster pointed out that Sling TV was specifically mentioned – this is a $20 monthly Internet TV service launched by Dish. Sling TV indicates that content owners are thinking about different ways to replace traditional cable TV packages through OTT subscription channels.
HDTV
Munster also cited recent reports that Apple is working with content owners to develop services similar to Sling TV. "We believe that this content service will be released this year along with the new Apple TV set-top box." Munster said, "We believe that the new Apple TV and/or content service will become the new core product that Apple introduced in 2015 - The company's mobile phone may enter the 'S' upgrade cycle this year, and in addition to the larger screen, the iPad does not seem to have much news."
After supporting HomeKit, Munster believes that Apple TV will become the hub of the connected home. He believes that iOS's Siri voice control function will also be integrated into Apple TV, allowing users to use voice to control the networked devices at home.
When referring to the Apple TV, Munster adjusted the release expectation and thought that the "earliest" had to wait until the end of 2016. He said that Apple will not sell full-featured high-definition televisions until all of its integrated features can provide a satisfying experience.
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