In the first half of this year, panel manufacturers began to increase their investment in production capacity, resulting in continuous decline in panel prices. Affected by panel price fluctuations, the color TV market prices have also changed accordingly. Coupled with the influence of e-commerce promotions and the application of new technologies, color TV sales have shown a positive upward trend.
Panel prices fluctuate at the start of multiple production linesThe home grid learned that in the first half of 2018, BOE’s 10.5G plant in Hefei and Chengdu China Electric Panda Display Technology Co., Ltd.’s 8.6th generation thin film transistor LCD plant began commercial operations. The increase in production and the traditional off-season effect have aggravated the decline in TV panel prices. In April and May, the unit price of 32-inch panels fell below $10, not to mention larger panels.
Statistics show that last month the global 13 largest TV foundries shipped 7.51 million units, an increase of 24.6% year-on-year. Among them, Foxconn’s shipments reached 1.4 million units, ranking first with a year-on-year increase of 7.7%; TCL SCBC shipments reached 1.1 million units, ranking second, with a year-on-year increase of 83.3%. According to the latest TV panel shipment survey report, the total panel shipments in the first half of 2018 were 136.89 million pieces, an annual increase of 11%.
In order to cope with the decline in panel prices, BOE and CSOT reduced the production of 32-inch panels and converted part of their 8.5G factory output to 40-inch and 43-inch panels. With the gradual reduction of 32-inch panel inventory and the arrival of the traditional peak season in the third quarter, a peak in orders for 32-inch panels has appeared, which has caused Chinese panel manufacturers to increase the unit price of these panels by 2-3 US dollars in July. It also increased the price of 40-inch and 43-inch panels by $1.
At the same time, the global TV panel stocking season started in the third quarter, brand stocking demand was strong, and panel manufacturers were also actively and effectively removing inventory and adjusting production capacity. According to relevant statistics, the supply-demand ratio of the global LCD TV panel market was 4.5% in the third quarter, and supply and demand were tight.
Color TV market resumed growth in the first half of the yearAs a more mature home appliance category, the competition in the color TV market has been fierce. Last year, the color TV market experienced the largest decline in history. However, after entering 2018, panel prices were reduced and the World Cup in Russia was held, and global color TV sales showed a recovery growth. According to the power grid, the global color TV market shipped 99 million units in the first half of the year, an increase of 4.9% year-on-year.
In China's color TV market, the impact of price wars seems to be more obvious. According to data from Aoweiyun.com, in the first half of 2018, the retail volume of China's color TV market was 22.6 million units, a year-on-year increase of 3.6%, and the retail sales scale was 72.5 billion yuan, a year-on-year decrease of 2.0%. The retail area was 15.53 million square meters, which was An increase of 10.2%. Among them, the average price of the online color TV market in the first half of 2018 was 2,545 yuan, a year-on-year decrease of 10.2%, and online retail sales accounted for 44%, an increase of 9 percentage points from the same period last year. The growth in online retail sales is in contrast to the offline recession. Retail sales in chain stores have fallen by 11%, and other offline stores have also fallen by 12%.
Industrial upgrading may only break the gameAlthough the price reduction has positively promoted sales, as the market environment changes, the increase in price stimulus is gradually decreasing. According to the online monitoring data of Aowei Cloud Network, for every 1 yuan decrease in the average price in the first half of 2016, the growth of the online market scale was 9479 units, while for every 1 yuan decrease in the average price in the first half of 2018, the growth of the online market scale was 7956 units.
It is worth noting that, compared with the price of color TV products, consumers are paying more and more attention to the performance of high-end color TV products, and the share of high-end color TV products is gradually increasing. In the first half of 2018, the scale of 4K TV increased by 25.4% year-on-year, OLED TV scale increased by 110.3% year-on-year, laser TV scale increased by 241.5% year-on-year, and ultra-thin TV scale increased by 109.5% year-on-year; in addition, artificial intelligence has also become the focus of attention in the color TV market One, the market share of artificial intelligence TV in the first half of 2018 was 45.8%, an increase of 28% over the same period last year.
The application of new display technology and artificial intelligence has given some high-end TV products their advantages in terms of image quality, form and performance. OLED TVs under LG, Skyworth and other TV brands exert their self-luminous, thin, and malleable characteristics, far exceeding The sales growth rate of LCD TVs. According to statistics, in the first quarter of 2018, OLED TV sales in the high-end market reached 510,000 units, a growth rate of 127%. OLED TVs accounted for more than 50% of the high-end TV market.
In addition, the application scenarios of display products are also continuing to expand, and new application scenarios continue to emerge. With the development of OLED technology, new demands have emerged in the fields of smart retail, conferences, security, smart medical, and automotive displays. The future display market The scale can be expected to have further growth.
30W Medical Adapter,Medical Outlet Adapter,30W Medical Outlet Adapter,30W Medical Ivd Adapter
Shenzhen Longxc Power Supply Co., Ltd , https://www.longxcpower.com