In the era of mass tourism, people's demand for tourism quality has been continuously improved and cultural tourism day has become popular. More and more people are coming out of their homes to experience the rich and varied characteristics of different cultures and to trace the vicissitudes of history left over from a long history.
At the 2017 China Travel Service Industry Development Summit co-sponsored by the China Tourism Institute and the Henan Provincial Tourism Administration, the research group released the core view of the “Chinese Culture Tourism Development Report 2017â€.
Cultural tourism attracts people because of culture. Whether it is the Great Wall, the imposing Forbidden City, or the delicate Suzhou gardens and the upright Yongding Tulou, you can feel the history of the past, feel the changes of time, or find the way forward. power.
This is the power of culture and is an important reason why cultural tourism is favored by everyone.
The splendid civilization of the Chinese nation for 5,000 years has cultivated a unique Chinese culture. Because of its vast land and resources, China has both the common characteristics of Chinese culture and the differences among different regions. This unique historical culture provides rich resources for the development of cultural tourism.
At present, cultural tourism has become an important force for the development of the tourism industry in the new era. More and more provinces and cities have clearly proposed that cultural tourism should be used as the main pillar for strategic pillar industries and industrial restructuring and upgrading. At the same time, cultural tourism as a potential smart industry has been deeply rooted.
If the tourism development based on historical and cultural resources is version 1.0 of the cultural tourism industry, the current stage of cultural tourism is the 2.0 version of the cultural tourism industry driven by capital, creativity and technology.
“Cultural Tourism 1.0 mainly relies on the resources left by our ancestors. Excavation of cultural relics, conservation of ruins, restoration of ancient buildings, and cultural restoration are the most important forms of development at this stage. Cultural Tourism 2.0 does not use limited resources to create unlimited creativity and technology. Innovation is the main driving force, 'thin out of nothing, change waste into treasure' is the main feature, the intellectual property of the cultural and tourism industry can be demonstrated, continuous iteration becomes an inevitable choice, 'Disney is always built endless' is a typical example of cultural tourism 2.0 I am pleased that some outstanding domestic travel companies, such as Wuxi Lingshan, Huaqiang Fangte, Songcheng Performing Arts, and Huaxia Brigade, have also initially established their core competitiveness driven by creativity and technology, and become cultural tourism 2.0. The pioneer of the era. It can be said that in the future, whoever has the ability to innovate in creativity and science and technology, whoever is the winner of the cultural tourism 2.0 era.†Xiao Jianyong, executive dean of the Henan Cultural Tourism Research Institute and “China Culture Tourism Development Report 2017†told us .
Statistics show that in 2016, the number of visitors to the National Palace Museum reached 16,018,540, an increase of 6.19% over the previous year, and the reception record was again refreshed. This is the first time that the National Palace Museum has received more than 16 million visitors each year in 1991. The popularity of cultural tourism is reflected not only in the Forbidden City. Zhangjiajie’s cultural tourism is also very popular. Its tourism and cultural performing arts theater can accommodate 15,000 tourists at the same time, and the annual ticket sales revenue exceeds 500 million yuan. This year's National Day holiday, Nanchang Wanda Culture and Tourism City receives more than 100,000 visitors each day. Among them, Wanda's three theme parks attract more than 30,000 visitors each day. The people’s passion for cultural tourism is reflected in these figures. . A tourist visiting the riverside park in Qingming, Kaifeng, told this reporter that he and his family often visit the surrounding cultural and tourist attractions on weekends. They can both enjoy the body and mind, understand some history and culture, and can also ease daily work and life. pressure. It can be seen that the development potential of cultural tourism is still very large.
In the past year, not only people’s enthusiasm for tourism has been increased, but also the investment and innovation in the cultural tourism industry. The capital operation of the cultural tourism industry has received attention, and there have been many breakthroughs in the establishment of funds, new three-board listings, mergers and acquisitions, etc., which continue to inject momentum into the cultural tourism industry. As of December 31, 2016, the number of various types of cultural and travel funds in China has reached more than 100, and the number of billions of them has exceeded 10; at the same time, the successful operation of Shanghai Disney has aroused the transformation and upgrading of domestic theme parks, and IP creation. Great progress has been made, and Fant's “bear infestationâ€, Songcheng’s “eternal love†and the legendary series of performances of Huaxia Brigade have been highly recognized by the market. In addition, technological innovation represented by VR (virtual reality) promotes the continuous upgrading of the cultural tourism industry. In 2016, it became a year of VR explosion. Huaqiang Fangte, Songcheng Performing Arts, OCT and other large cultural and tourism groups have all placed high technology such as VR. Experience the project.
While cultural tourism has attracted much attention and rapid growth, problems such as serious product homogeneity, a single industry chain, and weak cultural awareness have also plagued the development of the cultural tourism industry. Therefore, how to solve these problems will determine how far cultural tourism can go.
Upgrading content in interactions and providing differentiated personalized cultural tourism products and services will be the trend. Taking theme parks and cultural towns as examples, highlighting their own characteristics, conducting differentiated competitions, and achieving common ground while reserving differences are the most effective means of winning tourists. The status quo of “One Thousand Parks One Side†and “One Thousand Villages One Side†can no longer satisfy people’s increasing demand for cultural tourism, and has great potential for large-scale, high-end, and innovative theme park markets; relying on the unique cultural charm of the town to dig deeper It is the long-term road for the development of cultural towns that the cultural connotations are presented. In addition, traditional preaching tourism needs to be replaced by experiential tourism and interactive tourism. People call for more dialogues with the ancient and modern culture.
Cultural tourism needs an open organic cycle. Under the escalating tourism demand and global tourism background, the concentration of pure culture and tourism is difficult to establish. In the future, the degree of integration of cultural tourism will be higher and higher, and cultural tourism products and services will be centered on effective integration rather than simply piece together. In an open cultural tourism cycle, culture and tourism are the main, but not the only existence, but an organic complex that integrates a series of social elements such as economy, society, and ecology.
The connotation and extension of "culture" in cultural tourism will no longer be confined to traditional cultural sites. As Dai Bin, head of the China Tourism Institute, said: “For the public, they need to see beautiful scenery on the journey, hear the legends of history, need more of the quality of life, and need to be stable and similar to their daily lives. Happiness... "The beauty that cultural tourism should convey to people is not only in heavy historical culture but also in people's daily lives.
Tourism is the carrier of culture and culture is the soul of tourism. Tourism is enriched by the influence of culture, and culture is inherited in the understanding of tourism. Cultural tourism gathers popularity due to culture and creates personality through tourism.
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