Cree was founded in 1987 and listed on NASDAQ in 1993. It is a well-known manufacturer of LED epitaxy, chip, package, LED application solutions and compound semiconductor materials. Cree is committed to promoting the transformation of LED lighting and eliminating low-energy lighting sources. The advantages of Cree LED lighting products are unique materials technology and advanced white light technology in gallium nitride (GaN) and silicon carbide (SiC). With more than 1,100 US patents and more than 2,800 international patents, Cree LED Products are always at the world's leading level.
In February 2010, Cree announced that the white light power LED laboratory light efficiency exceeded 208lm/W. In April 2010, Cree announced the lighting-grade XLamp® XM LED with a luminous efficacy of up to 160 lm/W. Cree products mainly include power-type lighting-grade LEDs and high-brightness LEDs. Cree power-type lighting grade LED has the advantages of high luminous efficiency, stable color point and long life, while high-brightness LED has the characteristics of high brightness, large illumination angle, temperature and humidity resistance. Cree products are widely used in major national projects such as the Beijing Olympic Games and the Shanghai World Expo. According to incomplete statistics, about 12,000,000 Cree LEDs are directly used in the Shanghai World Expo.
How does Cree maintain its technology leadership in the industry?
The advantages of Cree's LED lighting products are unique materials technology and advanced white light technology in terms of gallium nitride (GaN) and silicon carbide (SiC), and have a leading position through continuous investment in core segments such as epitaxial chips and packaging. With core technology and perfect patent system, it currently has more than 1,100 US patents and more than 2,800 international patents, making Cree LED products always in the world's leading level.
Cree's high-power white light devices always lead the industry in terms of light efficiency. The flagship product XR-E between 2006 and 2008 achieved a mass production level of 80-100 lm/W. On February 3, 2010, Cree's research and development results for power LEDs created a new record for the semiconductor lighting industry. The light output of the white light power LED laboratory product was tested to 208lm, and the light efficiency exceeded 208lm/W. This will be a milestone in the entire solid-state lighting field and will have a profound impact on improving the lighting performance of LEDs. In April 2010, Cree announced the launch of its breakthrough innovative lighting-grade LED device, the XLamp ® XM LED. The cool white XM LED produces 160 lm of light at a drive current of 350 mA with a luminous efficacy of up to 160 lm/W.
2010 Cree achieves the industry's smallest warm white and neutral white binning in its award-winning multi-chip XLamp ® MP-L and MC-E EasyWhiteTM LEDs. This innovation provides a simple solution for the lighting industry to combine the high efficacy and color consistency of lighting-grade LEDs. Cree EasyWhite technology provides customers with a smaller single bin, which reduces customer costs and speeds time-to-market. â€
What changes will LED bring to China?
As a new generation of light source and display device, LED has the characteristics of low power consumption, long life, no pollution, rich color, vibration resistance and strong controllability. It is another revolution of illumination light source after incandescent lamp and fluorescent lamp. It has a wide range of applications, strong industrial driving, and great potential for energy conservation. It is recognized by many countries as one of the most promising high-tech energy-saving industries.
LED lighting has huge market demand and features low resource energy consumption, large driving coefficient, many employment opportunities and good comprehensive benefits. The development of LED lighting is one of the most realistic choices for transforming the way of economic development and cultivating new growth points.
China is the world's second largest power generation country, and 3/4 of its energy consumption is coal. In 2009, China's lighting electricity consumption was about 430 billion kWh, accounting for 12% of total electricity consumption, accounting for 5.9% of energy consumption, and growing at a rate of 5-10% per year. At present, the LED light effect is higher than the traditional lighting and display light source, showing a better energy saving effect. The development of LED lighting is an important way to save energy and protect the environment, develop a low-carbon economy, and achieve sustainable development.
What is Cree's research and development idea?
LEDs have evolved from display indications to lighting applications, and have undergone an upgrade process from LED chip illumination efficiency, LED packaging and LED system integration. The requirements for lighting-grade LEDs are relatively high. In 2004, Cree released the first series of high-power XLamp products, but at that time, the chip's luminous efficiency was only 30lm/W-40lm/W, which could not replace the traditional lighting source. Since 2004, Cree has increased its investment from chip substrates to phosphors, and is committed to transforming the quality of light. Cree pioneered the concept of "illumination-grade LED", focusing on general lighting such as commercial lighting, hotel lighting, and road lighting. The advantages of lighting-grade LEDs are not only high luminous efficiency, but also a high color rendering index that is more true to restore the true color of the object, as well as high security and high stability.
At present, Cree focuses on the manufacture and sales of chip and package products, and also makes a small number of luminaire samples to better show the system integration design to users. Cree not only has high-quality, high-reliability products, but also provides customers with products and solutions that suit their needs in the market segment.
At the same time, the advantages of Cree LED lighting products are unique materials technology and advanced white light technology in terms of gallium nitride (GaN) and silicon carbide (SiC), and they are leading through their continuous investment in core segments such as epitaxial chips and packaging. With its core technology and perfect patent system, it currently has more than 1,100 US patents and more than 2,800 international patents, making Cree LED products always at the world's leading level.
What is the current development of Cree?
In recent years, the semiconductor lighting industry has developed rapidly, and the annual growth rate of global output has remained above 20%. China's semiconductor lighting industry has also experienced rapid development. In 2009, the total output value of China's semiconductor lighting was nearly 82.7 billion yuan. According to the relevant departments, the output value of China's semiconductor lighting energy-saving industry will reach 500 billion yuan by 2015, the annual growth rate of the industry will be around 30%, and the functional lighting will reach 20%. From the perspective of long-term development, the world lighting industry is undergoing transformation. Many countries have proposed to eliminate incandescent lamps and promote energy-saving lamps, and to make the semiconductor lighting energy-saving industry a new economic growth point in the future. With the acceleration of the industrial structure adjustment and the transformation of the development mode, the semiconductor lighting energy-saving industry has ushered in a new period of development opportunities as an important measure for energy conservation and emission reduction.
China is one of the most important markets in the world, and Career has never stopped developing in the Chinese market. In 2007, Cree acquired Huagang, and Cree brought technology from the US headquarters, and Huagang laid the foundation for the market operation of China Cree. At present, about 85% of Cree's LED packages are in Huizhou, Guangdong. At the same time, Career actively responded to the government's call and, from the perspective of global strategic development, officially signed an important agreement for LED chip projects in Huizhou City, Guangdong Province in November 2009, and established the first chip production base outside North America in Huizhou. The factory building is 58,000 square meters.
Career emphasizes an international team and localized services. Cree's establishment of a base in China places great emphasis on investment in the Chinese market. Manufacturing, R&D and customer service are all located in China. The factory is around the customer, the product is around the customer, and the service is around the customer. The development of Cree is changing with each passing day, just as the future of LED is immeasurable. Cree relies on technology and scale to make scientific and reasonable competition, and to do a good job in the Chinese market through localized manufacturing, localized operation and sales platforms.
And Cree pays great attention to team execution, and must integrate into corporate culture when selecting talents. In addition, Cree takes a more harmonious approach to expanding the team and strengthening team execution. In recent years, Cree has been communicating well with its partners. Through the training and other means, the concept and advantages of the products are promoted to the whole team. Excellent technical personnel can communicate with the partners. Currently, Cree has in Shanghai and Shenzhen. Engineering Center.
At the same time, Cree LED lighting products have unique material technology and advanced white light technology in gallium nitride (GaN) and silicon carbide (SiC), and establish a complete patent system, which makes Cree LED products always in the world leading level. It provides a powerful driving force for the sustainable development of Cree.
What is the focus of Cree's future research and development?
Cree will shift from chip suppliers to device suppliers. The current sales of Cree's XLamp series of high-power LED devices are also confirmed. Cree tends to provide the entire device solution, and now the chip manufacturers are moving in this direction. In 2004, Cree released the first XLamp series for high-power lighting. Since 2004, Cree has increased its investment in the entire industry chain from chip substrates to phosphors. Cree pioneered the concept of "illumination grade LED", focusing on functional lighting and LED display. In fact, the advantages of lighting-grade LEDs are not only high luminous efficiency, but also a high color rendering index that is more realistic to restore the true color of the object, as well as high security and high stability. Career will bring the best technology and the best products to customers, let high-tech truly go to the society and help people improve their quality of life.
How to make customers benefit from Cree?
Career's layout in the Chinese market places great emphasis on localization. And "Keui core, China sentiment" as an important goal of Curry localization in China.
a) Talent localization: At present, there are more than 2,000 employees in China, and there will be more staff in the new factory. It will aim to give priority to cultivating local Chinese talents.
b) Product localization: At this stage, new LEDs, such as XPG, have been produced locally in China.
c) Technology localization: Cree works closely with local lighting manufacturers in China to help develop green lighting products and jointly improve the technical level of Chinese LEDs.
More than half of Cree's employees work in China, with fast response, flexible local systems, and strong local technical support. As long as the customer has any demand, Cree is responsive, and can quickly send people to serve customers within 24 hours. Cree not only provides a packaged device, but more importantly, Cree provides a whole solution service. Cree will move the best and most efficient products to China, bringing the best technology and the best products to customers.
Ke Rui's future development blueprint in China?
Career's operation in the Chinese market is successful. In 2007, Cree acquired Huagang, Cree brought technology from the US headquarters, and Huagang laid the foundation for the market operation of China Cree. Therefore, Career's development in the Chinese market did not appear to be unacceptable. At present, about 85% of Cree's LED packages are in Huizhou, Guangdong, and new LEDs such as XPG are already produced in China. At the same time, Career actively responded to the government's call and, from the perspective of global strategic development, officially signed an important agreement for LED chip projects in Huizhou City, Guangdong Province in November 2009, and established the first chip production base outside North America in Huizhou. The factory building is 58,000 square meters and currently undertakes the wafer cutting, testing and grading process before LED packaging. At present, the number of employees in Cree China is about 2,000. With the start-up and commissioning of the chip factory, the number of employees will be more, and more local talents will be trained in China. Cree Chairman and CEO Chuck Swoboda said: "This investment will expand Career's business in China and demonstrate Cree's commitment to meeting the needs of global and local LED customers. With a strong local management team and a wealth of Production experience, Cree has laid a solid foundation in Huizhou. With the development of LED lighting, Cree will continue to write a successful chapter in China."
With the implementation of the national energy conservation and emission reduction green environmental protection policy, China's semiconductor lighting industry will usher in greater development opportunities! Cree will continue to adhere to the "scientific and technological innovation, forge ahead" concept and "Keui core, China's development strategy will further strengthen cooperation with domestic industry colleagues and contribute to the development of China's LED industry.
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