Sharp Electronics Corp. Sharp International Corp. announced on January 5, 2011, at the press conference held before the opening of "2011 International CES", that it will launch the 70-inch LCD TV "AQUOS Quattron LC-70LE732U". ". The price is estimated to be 3,700 to 3,800 US dollars. "In large-size LCD TVs, this price is quite cheap." (Daochuan Zhisheng, the business unit of the second division of the LCD Digital System Division of Sharp Electronics AV Systems Division). The time to market is scheduled to be around May 2011.
Sharp executive director, president of the Americas and chairman of Sharp Electronics, and president of Takahashi Takahashi, who attended the conference, said that "the US market has strong demand for large-size LCD TVs of 60 inches or more", indicating the launch of the 70-inch product. In the future, we will be more committed to the policy of selling large-size LCD TVs. It is said that the company has set a goal of making TVs sold in the United States more than 60 inches in size (Dowchuan). Sharp's sales target for LCD TVs in the United States in 2011 is expected to be 2.5 million to 3 million units. According to this calculation, nearly 1 million units will be larger than 60 inches.
The 70-inch product uses a "Quattron" technology in which the liquid crystal panel color filter adds Y (yellow) four primary colors to the RGB three primary colors. The backlight is a "straight down" type that places the white LED on the back of the panel. It also has a built-in wireless LAN function to access applications such as "Facebook" via Vudu.
In addition, Sharp also announced that it will launch the LCD TV "LE835U Series" supporting 3D images and the LCD TV "LE830U Series" supporting 2D images. Available in 60-inch, 52-inch, 46-inch, and 40-inch products, it supports Quattron technology and is equipped with wireless LAN capabilities. In the LE835U series, the market price of the 60-inch product is about $3,000, and it is scheduled to be launched around February 2011. In the LE830U series, the market price of 60-inch products is around $2,500, and the time to market is scheduled to be around March 2011.
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