At 21:58 on the evening of March 28, CCTV’s second set of "China Financial Reporting" column featured a special report on Qinshang Optoelectronics. This is the second time that CCTV has focused on Qinguang Optoelectronics after CCTV’s "Night News" special report on December 13 last year. In the news screen of more than 7 minutes, Li Xuliang, chairman of Qinshang Optoelectronics, talked about the sharp decline from the production and sales of decorative lights to the sharp decline of exports. From entering the LED street lights to taking orders of 600 million yuan in just a few months this year. . Different from the mentality of some of the bosses at the moment, he is very optimistic about the LED industry and the economic development prospects of the entire Pearl River Delta. He also said in his words that the survival and development of Optoelectronics is secret: strive to turn creativity into competitiveness!
CCTV Focus: Diligence on Optoelectronics to Develop a Miracle
Operating pressures have increased, the market has shrunk, and how China's manufacturing industry has broken through the current dilemma. This is a question that is placed in front of enterprises. On March 28th, the "China Financial Report" focused on the rapid development of Qinshang Optoelectronics. We used to export, more than a billion yuan of traditional lighting products, due to poor exports and low prices, the overall profit fell 30% to 40%. Li Xuliang said bluntly that in this dilemma, Qinshang Optoelectronics adjusted the product structure in time, and at the same time speeding up the innovation of traditional products such as decorative lights, it formed a series of products with high-power LED street lamps as the core, and finally made the enterprise here. In the sub-financial storm, the miracle of wealth against the development of the market was realized. On the same day, in the face of CCTV reporters' films, Li Xuliang interpreted the success of Qinshang Optoelectronics in terms of creativity, innovation, and breakthroughs in more than 7 minutes.
Creativity becomes a selling point: no less than 500 new products are launched every year.
To continue to have new things, in order to sell a good price, in order to attract buyers interested in you. Li Xuliang said something concise. He said that Qinshang Optoelectronics has adjusted its development strategy in a timely manner. At present, it focuses on the LED street lamp market, but has not given up the traditional decorative lights that have been made for more than ten years. At present, it is still launching new products. At least 500 new decorative lamps are launched every year, and efforts are made to innovate. Product development in domestic and foreign markets
How to maintain the creativity of outdoor decorative lights in the shape, so that people will not have visual fatigue? Li Xuliang said: mainly rely on research and development and design. Qinshang Optoelectronics has a research and development team of more than 400 people, including many masters from the United States, Hong Kong and other countries and regions. Qinshang Optoelectronics even asked American designers to design in the United States, so that the company's product ideas are closer to American tastes. In 1996, Qinshang Optoelectronics developed an iron frame lamp, which was one of the few innovative products at that time. Li Xuliang made a special trip to the United States to apply for a patent. Due to the possession of intellectual property in the hands, from 1996 to 2000, Qinshang Optoelectronics was the exclusive supplier of iron frame lights in the market, and the profits were very impressive. This idea gave Qinshang Optoelectronics a taste of sweetness. Subsequently, Qinshang Optoelectronics continued to add new features to the technology and market advantages of the iron frame lights, and also launched an electric version of the series.
At present, when many companies rely on low-value-added products to fight price wars, Qinshang Optoelectronics has gradually developed into a number of companies that rely on innovative eating. It is this innovative ability that allows them to obtain in a brutal competitive environment. The living space has also laid a solid foundation for its continuous adjustment of product structure and industrial upgrading.
Innovation and re-creation: this year's orders have exceeded 600 million yuan
Li Xuliang also said in an interview that at present, Qinshang Optoelectronics has built a 500-kilometer demonstration road for LED street lights, which is the first in the domestic industry. Not only that, but in 2009, the international economic situation was not optimistic. In just a few months, the company’s orders have exceeded the 600 million mark.
The idea of ​​innovating the whole process of R&D, production and promotion may be the main reason why KINGSUN brand LED street lamps are favored. Looking back on the history of Qinshang Optoelectronics LED industry, it is not difficult to find that Li Xuliang and his entrepreneurial team attach great importance to creativity and innovation.
When the foreign decorative demand in the traditional decorative lighting market was severely shrinking and export pressures were increasing, they timely targeted their strategic attention to the LED street lamps that were hailed as the sunrise industry in the 21st century. In the field of high-power LED lighting, packaging companies must solve the problems of heat dissipation and light decay caused by greater power in the LED lighting process. Li Xuliang, who entered the new battlefield, learned that Tsinghua University is committed to the application research of high-power LED lighting systems and has made breakthroughs. Can you solve this problem successfully by leveraging your strength? After contact and negotiation, the two sides soon entered substantive cooperation. In April 2007, Qinshang Optoelectronics and Tsinghua University jointly established the Semiconductor Lighting Technology Research Institute, established the Guangdong Semiconductor Lighting Technology and Application Engineering Center, LED Packaging Factory, Lighting Factory and Lighting Factory to form a complete LED industry chain. Power LED application technology research and development, LED product packaging, high-power LED non-imaging secondary optical system, thermal design system, circuit drive system, wireless communication intelligent control system and other aspects have achieved major technological breakthroughs. Energy-saving, waterproof, dust-proof and safe KINGSUN brand LED street lights quickly opened up the domestic market, and gained a lot in the province and in Beijing, Hainan, Zhejiang and other markets.
From outdoor lighting to low-power LEDs to high-power LEDs, creativity and innovation have become a powerful driving force for the rapid transformation of Qinshang Optoelectronics. Timely transformation and independent innovation have enabled Qinshang Optoelectronics to seize the opportunity and gain a foothold in the global financial turmoil. Standing on the new starting point of enterprise development, Li Xuliang began a new development thinking and planning, but one thing seems to have not changed, that is, he settled into the bones of calm, courage and fighting spirit. LED energy-saving products, how to better promote, how to impress the hearts of ordinary people? Indoor lighting energy-saving lamps, how to do cheaper, more creative, more personalized? Now, Li Xuliang has led the diligent photoelectric people and embarked on a new journey.
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