DJI to expand in various industries, new changes in the drone market

DJI’s revenue in 2017 reached 18 billion yuan, an increase of nearly 80% compared to the same period of last year. Currently, it dominates the consumer drone market. In order to promote the growth of its performance, it is entering certain industrial sectors such as agricultural plant protection and film shooting, and even Enter the field of toy drones.

Due to the rise of Dajiang, the parties concerned have paid close attention to the civil drone market. However, over 80% of the drone market in the Chinese market is military drones. In the military drone market, mainly AVIC and other large state-owned enterprises Occupy by enterprises, and with the rise of civilian drone market, these large groups are also involved in the civilian drone market, which has led to the declining market share of the consumer drone industry in Dajiang.

In the case of more intense competition in the consumer-class drone market, the leader Yang Dajiang will naturally need to expand other industries in order to achieve sustained high-speed growth in its business, and industry applications, toy drones and other fields have become major concerns in Xinjiang. industry.

According to the forecast report provided by the market-adjusting agency IDC, the Chinese drone market will continue to maintain its high-speed growth momentum in the next two years, but the growth rate will be faster for industrial application UAVs. It is expected that there will be no industrial applications in 2020. Man-machine shipments accounted for only 33% of the overall market, but sales accounted for 49%, proving that the UAV industry will have greater room for development in the industry.

In the industry application market, Dajiang is a new entrant and there are already some relatively strong competitors in these market segments. For example, in the field of agricultural plant protection, Dajiang UAV has not been able to dominate the consumer market. In this industry, there are now extremely flying UAVs and other competitors. There are reports that Dajiang is in the agricultural plant protection industry is fighting fierce price wars to suppress the development of extremely flying drones.

In recent years, the toy drone industry has gradually emerged, but at present, the quality of various brands in the toy drone market is uneven and the competitiveness is not strong. With the strong brand established in the consumer drone industry, The reputation of Dajiang through its own company Rui Chi Technology launched a tello toy drone, priced at 699 yuan, in terms of price compared to the current number of toy drone brands only 200 yuan more expensive than the price, visible cost Not high, but in terms of handling tello drones are better than other competitors.

However, in the toy drone market, DJI may not be able to succeed as quickly as the consumer market, just as it faces the strong opposition of the original industry leader in the agricultural plant protection market, and the advancers in the toy drone industry will inevitably continue to improve. Their technological R&D strengths compete with that of DJI. Of course, as Dajiang enters the toy drone industry, many brands will quickly disappear with the remaining few competitive brands.

Judging from the development trend of Dajiang, it is necessary to ensure that the continuous growth of revenue to attract investment institutions to obtain financing will inevitably need to enter many industries. In the future, it will quickly sweep across various sub-sectors as in the consumer market? attention.

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