Regarding the obstacles encountered by the smart home and decoration companies mentioned in the previous article (Smart Home Terminal Retail Market Experience Sharing (1)), I think there are five key issues that need to be resolved first:

(1) We must talk about the selling points and highlights of smart homes for decoration designers; what exactly are the selling points and highlights of smart homes for decoration designers? What is value-added services?

(2) Understand whether smart homes are high-frequency consumer or low-frequency consumer. What are the partners with high degree of cooperation in the fitting-out industry?

(3) Build a decoration alliance, share resources, and engage in activities to guide terminal owners to experience smart homes, such as smart phone door lock group purchase, smart home small package group purchase, various Internet home improvement group purchase, developer group purchase, property group purchase support, etc. , To experience and experience the convenience and benefits brought by the smart life;

(4) It is very important to establish a good user reputation after selling smart home system products and services.

(5) Find out the current situation of renovation design and how to combine it with smart home to improve the quality and grade of decoration.

All of these key elements require hard work, brains, diligence, practice, experience, and innovation. In order to improve customer satisfaction, it is necessary to have a nail spirit, do not rush to success!

Secondly, the degree of professional focus and time and effort of smart home service providers are closely related to your operating income;

In addition, whether the Internet of Things platform vendor, Internet platform vendor, smart home professional manufacturer or system service provider knows the level of control of the terminal owner or user, whether it can timely and dynamically feedback R&D in real time, and it is very important to adjust the product market strategy in line with the current product. .

Here, it is necessary to consider how to make more owners or users understand and experience the use of smart home, listen to the user's appeal is particularly urgent, of course, this is a matter for manufacturers, but also smart home practitioners or entrepreneurs The key elements of the selection of partner manufacturers are the concerns and needs of the partners.

Of course, it is not easy to make a smart home business, but it is not as difficult as it is! On the one hand, we need to build smart home experience halls, specialty stores, and supermarkets to improve the smart home's good life for people's exposure and reputation, instead of in the office building, waiting for customers to come to their homes or rely on their old customers or channel belt orders. It can only be said that it is barely maintained. To do quantitative output value, you must not use smart home as an engineering project. Smart home engineering projects are only a sales channel at best.

Smart homes should first meet some of the different groups of consumer trends and needs (such as: smart phone door locks, smart security monitoring, smart curtains, smart switch lighting, smart socket management, smart home appliances systems, smart purifiers, smart new wind .... ...).

The level of development and user acceptance of smart homes should be intelligent single product, smart scene subsystems, and then the whole house, big things and smart home systems; we must believe that only more people can use and experience feelings before they can Make the industry faster and better integrate and develop.

In addition, it is necessary to mobilize the enthusiasm of the key elements of the decoration company or high-end design firm - design director, chief designer, chief designer (note: the most frequent communication with the owners, stickiness is there), ground communication, and errands It is essential to provide services within our capabilities.

In addition, each community stationed at the station waits for the owner to demonstrate experience or build an exhibition hall (reason: the decoration users are very scattered, and the consumption is very rational), which also requires great efforts.

Of course, the positive phenomenon is that in the current decoration market, gross profit is shrinking day by day, and high-tech environmental protection products are also needed to improve design quality and decoration quality. Intelligentization and internet-based decoration are inevitable trends.

Only in the past few years in promoting the use of smart home and after-sales service did not establish a sound service guarantee system and a complete system of intelligent product system supply, did not form a good user word of mouth.

In fact, designers are not reluctant to recommend to customers, but they do not find reliable partners, services are not in place or can not keep up, interpersonal relationship coordination is not harmonious, afraid of smashing their design signs, affecting the hearts of users Status and word-of-mouth image, and later owners' referral, etc. (Because, in particular, the main source of the designer's client is friend introduction and customer referral, of course, the current decoration company is no exception). Moreover, the smart home also occupies a certain proportion of costs in the renovation, involving the combination of hydropower and the ease of installation and adjustment in the later period, etc. Therefore, whether it is a designer or a decoration company, or even a professional smart home service provider. Worth mentioning, there is no 3-5 years of precipitation and integration in the smart home industry, it is difficult to make owners of users satisfied, because in a short period of time can not find out the needs of owners or users, especially the whole house smart home experience and experience, It takes more time for customers to strengthen their consumer experience. The good phenomenon is that the potential energy of the smart home industry of the Internet of Things has come. In the past three years, there have been a number of financial events in the smart home industry of the Internet of Things (one of the terminals' retail experience sharing has made statements, which will not be repeated here).

From the above analysis, this aspect shows that there is a huge business opportunity in the smart home industry. On the other hand, it shows that the participants in the industry still need to continue to join in and continue to sink in and continue to hold up the smart home renovation market. Big cake.

Do smart home business is to respond to the country's call to create a beautiful and happy life and make unremitting efforts!

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Editor: Aaron Micro Signal: iot-professor, this article has applied for original protection, without authorisation from the originator and Zhijia.com.

Related Reading:

Five smart home terminal sales channels and model analysis - smart home business must-read

Analysis of the End-users' Crowd Attributes in the Smart Home Retail Market

Terminal Retail Experience (1): Smart Home Terminal Channels and Promotional Resistance

Terminal Retail Experience (II): Integration and Development of Smart Home + Decoration Design

Channel retail experience (3): highlights and selling points of smart home renovation design

Channel Retail Experience (4): Smart Home Alien Alliance & Telemarketing Feedback

Channel retail experience (5): The occupant diversion of smart home store marketing

Channel Retail Experience (6): How Storefront Marketing Receives Whole-House Smart Experiences

Channel Retail Experience (7): Analysis of Price Differentiation for Smart Home Manufacturers

Channel Retail Experience (8): How to Track Smart Home Store Customers Increase Conversion Rate

Channel retail experience (9): The open and communicative road of the whole house smart home system

Channel Retail Experience (10): Six Tips for Promoting Smart Home Community Promotion