Sony's brand seems to have some plots in our minds. Many consumer electronics products start from Sony products. Although he has started to fall, Sony still has a feeling of not giving up. Sony (Japanese: Corpーソニ Co., Ltd., English: Sony CorporaTIon) is a world-renowned large-scale comprehensive multinational enterprise group in Japan. Sony is the world leader in audiovisual, electronic games, communications products and information technology. It is the pioneer of the world’s first portable digital products, one of the world’s largest electronics manufacturers and one of the world’s top three video game giants. One of the six Hollywood studios in the United States.
However, at the recent press conference, Sony emphasized the importance of the TV department and the movie business, such as the launch of new series of "Spider-Man" series with Marvel. Combined with previous plans, we can find that now Sony has become more pragmatic. Everything puts efficiency and profit first. It may be that Sony, which launched various types of crazy products, may have temporarily left us for a while.
In the second half of this smart phone, the news that Sony discontinued production of high-end smart phones was reported.
On the surface, emerging smart phone companies represented by Chinese domestic brands have split the market share of the original overseas smartphone brands such as Sony and LG, but Sony's smart phones can only complain that their competitors are too strong. ? In terms of product marketing, the marketing and promotion costs of a Korean Samsung flagship are equivalent to the promotion costs of all Sony products for a year. Sony’s “wholesale is not afraid of the alley†completely bans its entire market operation strategy and misses it. Smartphones have popularized high-growth user groups in recent years.
In addition to marketing strategy issues, there are many differences within Sony itself. From the perspective of the overall industrial chain layout, Sony has a complete layout from upstream chips, components, and terminal equipment. Its strategic layout is not smaller than that of Samsung. "One "Sony" is always just a dream.
Sony cut off its flagship phoneSony held a fiscal year 2017 corporate strategy conference in Japan. This would have been an ordinary financial report meeting for ordinary consumers and there would not be any fluctuations in the heart. But this conference was far more interesting than we imagined. This time, Sodafafa almost turned the corporate strategy conference into a fan Q&A conference. The scene was stunned and the “father†not only revealed the future of Sony's departments and even products. The plan has even made its own interpretation of some of the technologies, and generously acknowledges that it wants to pursue more profits.
Sony confirmed at the 2017 Investors Conference that they will cut off the models that are positioned as "Premium Standard", that is, the flagship products, including the Xperia X and Xperia X Compact released by Sony in 2016. These models have Nearly the specifications of the flagship phone, while the price is also more reasonable.
Sony's decision to cut off this positioning product line is not surprising. The data shows that Sony's flagship product sales are very bleak. For example, in Japan, Sony Xperia X and X Compact achieved only 85% of the target shipments, compared with 31% in overseas markets. In terms of the global market, the series only completed 43% of the shipment target.
From the data point of view, the sub-flagship sold off and cut it down, but the current smart phone market fight is high-end, Sony so cut off its own flagship, the overall mobile phone product line has corresponding measures ?
Unavoidable faultsAfter cutting off the flagship series, Sony said that this year's efforts will be focused on flagship models and mid-range models. The flagship models include the Xperia XZ Premium and XZs, while the midrange models include the Xperia XA1 and XA1 Ultra.
Sony hopes to revitalize the mobile phone business with differentiation. The most important thing is to add exclusive technology that only Sony can provide to the mobile phone. In addition, Sony will only focus on markets where its brand influence has always been strong, such as Japan, East Asia, APAC, the Middle East, and Europe.
Sony Games - PS, VR StableExcluding games, Sony’s consumer digital products are most concerned with games and videos. In fact, for Sony, the gaming division has always been a pillar industry of the company. The profitability of the PlayStaTIon series in 2016 is very good, and Sony’s In 2017, the game lineup will also be enhanced in time to enhance the attractiveness of the platform, and will also be used in the mobile game market to attract more new users in the Asian market.
And Sony is also very low-key and pragmatic about PS VR. For even stronger VR devices, Sony will not talk about it at this conference. It emphasizes how to enhance PS VR's game lineup and promises to add more PS VRs. Non-game content, such as movies and music. This time, what must be waiting for the friend of Sony's flagship VR device to be disappointed, Sony is really committed to doing low-cost hardware and high-quality content.
Sony Semiconductor - The Unusual SensorThen turn to the Sony Imaging Division. In fact, at this conference, Sony spent most of the time talking about the sensor business. Here we talk about Sony Semiconductor and the imaging department. After all, the main product of Sony Semiconductor is the camera sensor, and the main competition of Sony cameras. Force is a super sensor.
In the field of sensors, it is not too much to say that Sony can almost determine the quality of the camera in the entire market. Therefore, the news released by Sony at this conference can also determine the future direction of mobile phone photography, and Sony's point of view is simply two things: support dual camera popularization, advance the high pixelation of the front camera. In fact, this is also known to everyone, after all, dual camera equal to CMOS & TImes; 2, and the front-end camera's high-end represents Sony's high-end CMOS can have more shipments.
At the press conference, Kazuo Hirai emphasized that high signal-to-noise ratios, high-speed frame rates, HDR/LED strobe suppression, polarization sensors, global shutters, and high-speed identification are all technological innovations Sony has brought to the industry.
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