Lehman's wholly-owned acquisition of Australia's super-powers to open China's strategy to open the China-Australia football market

On July 6, the Lehman Group, which was wholly-owned for the Newcastle Jet Football Club in Australia, recently held a press conference in Beijing. Le Man, Chairman of the Board of Directors of Lehman and the new chairman of the club, announced the acquisition to the country. It is necessary to help the team enter the AFC Champions League within three years and plan to introduce Chinese outstanding players. At the same time officially opened the Jets China strategy and business investment in China, the new season team jersey chest advertising is expected to appear the name of Chinese companies.

This is the first time that an overseas club has been wholly-owned by the Chinese side and is 100% controlled. Lehman’s acquisition has caused great repercussions overseas. Many Australian media have reported in real time with the front page headlines. It is very much expected that Chinese capital can help this 2008 Australian Super League. The champion team reinvented the glory.

At the press conference, Australian Football Association President David Gallup praised Lehman's plan for the future development of the team and expressed the hope that the team will become a bridge for Sino-Australian football culture exchange and truly open up the football market between the two countries.

Li Mantie explained in detail the business value of the team. "Compared with the Super League and many European leagues, the Australian Super League has no lift level and insists on the salary cap system, so the finance is very healthy and many teams make profits through specialized operations. Every year, 2-3 teams in the Australian Super League can participate in the AFC Champions League. In addition, the Chinese players we are working in are going to Australia. In the future, it is very likely that they will play against the Chinese local team in the AFC Champions League and stage a special AFC Chinese derby. ”

"I hope that through this acquisition, it will promote the development of the football industry in China and Australia and the improvement of the technical level of the players of the two countries, and play a very good role in promoting the technical system and operational capabilities of the Chinese football club." Li Mantie said .

The launch will be the starting point for the Newcastle Jets China strategy. It is reported that in the near future, China will compete with the team to build Chinese competitions, football youth training, football tourism, etc., and gradually open up the sports market between China and Australia.

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