On June 28th, Skyworth Group President Yang Dongwen stated at Skyworth's white-lighting conference that the whole industry is looking at smart homes that are basically still fighting each other. Each appliance brand is engaged in its own smart home appliance or strategic brand. Layout.
In recent years, black-box companies have made frequent inroads into the white-electricity market. Five domestic black-box manufacturers, Skyworth, TCL, Hisense, Changhong, and Konka, have all reached their tentacles to white-electric products that are “non-traditional†to them. Insiders pointed out that all types of home appliance companies play cross-border, in addition to the fierce competition in their own industries, in search of new profit growth point, trying to seize the smart home market is another important reason.
"The current situation of smart homes is not a unified standard, including the application, software and even hardware standards are currently not uniform." June 28, Skyworth Group President Yang Dongwen said at a white-light conference in Skyworth, the entire From the perspective of the industry, smart homes are basically still fighting each other. Each appliance brand is engaged in the layout of its own smart home appliances or strategic brands.
Cross-boundary normal
At present, the market environment of China's home appliance industry has undergone profound changes. The consumption structure of home appliances has been continuously upgraded and entered into a diversified and personalized consumer era. This poses great opportunities and challenges for every home appliance company in which it is located. .
According to Skyworth, Skyworth's sales target for FY2016 is 1 million units, and it will reach 2 million units by FY20. Skyworth Group disclosed in its 2015 financial year report of Hong Kong-listed company Skyworth Digital that in fiscal year 2015, the turnover of Skyworth's white goods products in the domestic market recorded HKD 2.16 billion, an increase of 13.8% over the previous fiscal year. Among them, Skyworth washing machines sold 680,000 units in the fiscal year, a 78% increase over the previous fiscal year.
But is it really a good move for black companies to enter the field of white electricity? After all, since 2014, due to the impact of the big environment, the status of white-electricity industry development is also not very optimistic.
“There is a saying in the industry that 'single champions will hit the ceiling', which is also a reason for forcing this 'single champion' to become more diversified, or a cross-industry environment.†Yang Dongwen said.
Interconnection is a problem
"Daily Economic News" reporter noted that although the concept of smart home has been constantly stir-fried, it is inferred that the potential scale of the smart home market can reach trillion, but the current consumer experience of smart home has not reached the level of expectation, At the same time, different brands cannot be interconnected and interoperable. Smart homes still have some distance from real landing.
"We talked very well. The inside of the movie and the PPT look beautiful, but there is little chance of being used or used at home. It may even seem unnecessary. For example, if you turn on air conditioning, why do I have a remote control? The user experience still needs to be further explored.†Yang Dongwen said that the experience of smart home appliances is currently not particularly satisfied with consumers.
Ma Dejun, deputy dean of the China Household Electrical Appliances Research Institute, once told the Daily Economic News reporter that “smart homes are certainly the future direction, but companies still need to work hard to truly capture the characteristics of smart homes, not concepts. Interconnection may not be a big problem, but the main question is what consumers can do after interconnection and interoperability. Future smart homes must do in-depth user research, seize the potential needs and pain points of users, and then develop products. It is a relatively close development idea."
check excessive midline current.
5.Convenient installation and maintenance with easy access to terminals, rotating diodes and
coupling bolts
6.Wide range of Flange adaptor and single bearing coupling disc
In recent years, black-box companies have made frequent inroads into the white-electricity market. Five domestic black-box manufacturers, Skyworth, TCL, Hisense, Changhong, and Konka, have all reached their tentacles to white-electric products that are “non-traditional†to them. Insiders pointed out that all types of home appliance companies play cross-border, in addition to the fierce competition in their own industries, in search of new profit growth point, trying to seize the smart home market is another important reason.
"The current situation of smart homes is not a unified standard, including the application, software and even hardware standards are currently not uniform." June 28, Skyworth Group President Yang Dongwen said at a white-light conference in Skyworth, the entire From the perspective of the industry, smart homes are basically still fighting each other. Each appliance brand is engaged in the layout of its own smart home appliances or strategic brands.
Cross-boundary normal
At present, the market environment of China's home appliance industry has undergone profound changes. The consumption structure of home appliances has been continuously upgraded and entered into a diversified and personalized consumer era. This poses great opportunities and challenges for every home appliance company in which it is located. .
According to Skyworth, Skyworth's sales target for FY2016 is 1 million units, and it will reach 2 million units by FY20. Skyworth Group disclosed in its 2015 financial year report of Hong Kong-listed company Skyworth Digital that in fiscal year 2015, the turnover of Skyworth's white goods products in the domestic market recorded HKD 2.16 billion, an increase of 13.8% over the previous fiscal year. Among them, Skyworth washing machines sold 680,000 units in the fiscal year, a 78% increase over the previous fiscal year.
But is it really a good move for black companies to enter the field of white electricity? After all, since 2014, due to the impact of the big environment, the status of white-electricity industry development is also not very optimistic.
“There is a saying in the industry that 'single champions will hit the ceiling', which is also a reason for forcing this 'single champion' to become more diversified, or a cross-industry environment.†Yang Dongwen said.
Interconnection is a problem
"Daily Economic News" reporter noted that although the concept of smart home has been constantly stir-fried, it is inferred that the potential scale of the smart home market can reach trillion, but the current consumer experience of smart home has not reached the level of expectation, At the same time, different brands cannot be interconnected and interoperable. Smart homes still have some distance from real landing.
"We talked very well. The inside of the movie and the PPT look beautiful, but there is little chance of being used or used at home. It may even seem unnecessary. For example, if you turn on air conditioning, why do I have a remote control? The user experience still needs to be further explored.†Yang Dongwen said that the experience of smart home appliances is currently not particularly satisfied with consumers.
Ma Dejun, deputy dean of the China Household Electrical Appliances Research Institute, once told the Daily Economic News reporter that “smart homes are certainly the future direction, but companies still need to work hard to truly capture the characteristics of smart homes, not concepts. Interconnection may not be a big problem, but the main question is what consumers can do after interconnection and interoperability. Future smart homes must do in-depth user research, seize the potential needs and pain points of users, and then develop products. It is a relatively close development idea."
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5.Convenient installation and maintenance with easy access to terminals, rotating diodes and
coupling bolts
6.Wide range of Flange adaptor and single bearing coupling disc
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