At present, promotion plays an irreplaceable role in the process of corporate brand promotion and sales promotion. However, in the face of the current variety of promotional methods, the following dealers are mixed, the effect is very different. Some enterprises successfully completed the breakthrough in the promotion process, and they entered the ranks of well-known brands in one fell swoop, while others lost their wives and lost their soldiers. Zhang Huifen, general manager of Raymond Lighting, who has accumulated a lot of practical experience on how to successfully promote, has a lot of experience.
Sales promotion is a good opportunity before the peak season
Starting in October is the peak season for product sales, but the peak season for manufacturers has already started in September. In order to cope with the peak sales in October, merchants must prepare and replenish in advance. Therefore, before the peak season, it is the best time to promote, choose to do this promotion to attract merchants to allocate more limited funds, more to their own side.
In addition, at the beginning of the product launch, the peak of people flow, and the holiday season, it is also a good opportunity for product promotion and sales promotion.
Terminal promotions and channel promotions have their own advantages
Zhang Huifen said that in the process of promotion, it often encounters subjective and objective factors such as external environment and execution ability. This requires enterprises to comprehensively consider various factors in the planning process, avoiding exaggerated product functions, no clear selling point appeals, and products. Out of stock and other errors. As long as it is properly operated, it can still achieve the purpose of detonating the market with less investment.
Promotion methods are distinguished from the objects they face, and can be divided into two types: terminal promotion and channel promotion. Terminal promotion is a direct promotion to consumers. By giving consumers a way to give some small gifts, including pens, paper towels, kitchen utensils, handbags, aprons, etc., you can also give some small lights and accessories with the lights. For example, Raymond’s purchase of lamps to send switches, send light sources, etc., can also be discounted, launched special products. Channel promotion is to facilitate dealers, dealers to order a certain amount of products, in the timely return and pay off the arrears on the basis of some gifts, from computers, televisions, washing machines to refrigerators, fax machines, gifts are very It is rich.
Zhang Huifen specifically emphasized that when choosing gifts, we must choose the kind of gifts, which can be used by customers and consumers, and have practical value. Customers and consumers can get benefits and cannot become their pressure. Let them feel like eating chicken ribs, "the taste is tasteless, and it is a pity to abandon." And every time the gift has to be new, it is best not to follow the trend, but not to coincide with the last gift.
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