On May 23, 2018, the 2018 China Refrigeration Industry Summit Forum hosted by the China Household Electrical Appliance Association and the Ministry of Information Technology and Industrial Development of the National Information Center was held in Beijing. Representatives of mainstream refrigerator brands at home and abroad, big names from well-known experts in the industry and representatives of channel companies gathered together to discuss the development context and consumption trends of the industry, further explore the transformation and upgrading of the refrigerator industry, seek new momentum for future market growth, and highlight performance The refrigerator brands and products are awarded.
(2018 China Refrigeration Industry Summit Forum)
As the fastest growing white household appliance brand in the domestic market, TCL Refrigerator always adhering to the "pragmatic, innovative concept, to the needs of users as the core, through technology and design innovation to focus on the health of the user's smart life, constantly for the health of the home speed. In the past In the middle of the year, TCL refrigerators provided humanized “health and wisdom†products to the market with its smart innovation trend and user’s pain points, cut into the theme of the summit, and won three awards in the forum. “2017-2018 Smart Brands for the Refrigerator Industryâ€, new products “BCD-490WBEPF2â€, “BCD-480WEPZ50†won the “2017-2018 Annual Integral Variable Speed ​​Cooling Technology†and “2017-2018 AAT†"Intelligent Nutrition and Technology Innovation Star" fully demonstrates the innovative strength of TCL refrigerator product brand.
In 2018, under the circumstances that macro-environmental factors such as cost pressure and real estate regulation continued to churn, the refrigerator market was uncertain, and many brand owners hoped to take the dual upgrade of product structure and quality as a breakthrough point and continuously optimize the distribution of resources such as brands, channels and technologies. To further explore and cultivate new market growth space. At present, the refrigerator industry has reached the final stage, the phenomenon of structural upgrading and price war at the same time exists, the inevitable need to eliminate the brand out of the game, this final test is the overall strength of the enterprise. In the trend of quality of life, healthy diet is undoubtedly the consumer's priority appeal, which also prompted the refrigerator industry to return to the essence of preservation, a preservation war without smoke is being staged. The award-winning TCL refrigerator is in line with this development trend, breaking the technical ceiling, and achieving a new leap and breakthrough for healthy living home.
(2018 China Refrigeration Industry Summit Forum)
At this summit forum, TCL Refrigerator was awarded the “Smart Brand of Refrigerator Industry†award. It is truly worthwhile. It is the “pragmatic innovation†of TCL Refrigerator that is deeply plowing the needs of users and focusing on the development of healthier ice-washing products. The affirmation of the concept is a highly affirmation of the innovative technological achievements of TCL Refrigerator.
(2018 China Refrigerator Industry Summit Forum Awards Ceremony)
One-piece frequency conversion, quick-locking, fresh, natural ingredients
With the per capita GDP increasing and the consumption escalating, the accumulation of healthy products has become an urgent demand in the current market. “Health†has become one of the core keywords for consumers to pursue beautiful and exquisite life. The return of smart selling points or the return of fresh-keeping selling points has become one of the tangle points of many brands, and TCL refrigerators believe that there is no trade-off between freshness preservation and smart health. In product technology innovation and R&D, TCL refrigerators not only continue to focus on the fresh storage of ingredients. Technology upgrades, more committed to creating ingredients, "wisdom and health" nutrition management. In March 2018, we launched a brand-new comprehensive upgrade of the “Wind-Free+†strategy for smart and healthy foods, from fresh food preservation to nutrition and health management. We created a full-scale, smart, healthy lifestyle for users to store food ingredients and three meals a day, turning the refrigerator into a real one. The insurance "risk" library, for users to create a perfect smart home.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of ingredients)
In the fresh storage of foodstuffs, its first integrated control dual conversion technology, with intelligent air-cooled frost-free technology, to provide food with the best temperature, humidity, exclusive storage space, achieve 2 minutes quick cooling 1 °C, fast for the food to create uniform The storage space locks fresh ingredients; it reduces energy consumption by 40% compared to ordinary air-cooled refrigerators; the noise level is as low as 36 decibels, and energy saving is more silent. The unique full-space permanent self-release AAT negative oxygen ion rejuvenation technology provides dust, deodorization, sterilization, and fresh care as a whole 360-degree maintenance of food ingredients, realizing a fruit and vegetable lock rate of over 90% for 7 days; large storage space ,Easy to accommodate the family's food, with wet and dry zoning, 3 °C maternity zone, -1 degree fish freshwater lock zone and other special food storage area, large-capacity partition storage, specializing in all kinds of food ingredients, so exclusive Professional, fresh and more natural, enjoy the original flavor, to achieve the upgrade of the food from "simple storage" to "storage conservation." The new air-cooled + technology, will be the ultimate preservation of the ingredients, retain the natural ingredients of the original juice delicious.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of ingredients)
TCL refrigerators have long focused on the technological innovation of users' healthy life. We all know that hidden health threats have always existed in refrigerators. In the process of storage, foods are hidden in various types of bacteria hidden inside the refrigerator. erosion. TCL refrigerator adheres to the principle of preservation, and healthy food storage is the most intimate and careful care for the user's life. In order to prevent food from being eroded by bacteria while keeping food fresh, TCL Refrigerator is the first in the industry to achieve anti-mildew grade 1 silver ion antibacterial handles, with an antibacterial rate of 99%, and a mildew-proof 1 level antibacterial door seal. The sterilization rate of Escherichia coli and Staphylococcus aureus is as high as 99%, and the external space of the refrigerator can be managed in a healthy manner. In the interior of the refrigerator, 91.17% of the internal space E. coli is removed through the AAT intelligent degerming system to protect the freshness and safety of ingredients. , Provide family with thoughtful health care.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of ingredients)
According to TCL Refrigerator 2018's Smart Refrigerator "Air Cooling +" strategy, the 20-year TCL Refrigerator's exclusive AAT Smart Decontamination System will be universally available in 250L and above, with 100% of all new products equipped with antibacterial door seals and antibacterial handles; By 2020, TCL refrigerators will strive to achieve a healthy refrigerator sales ratio of 70%. TCL refrigerators will rely on innovative technologies to eliminate health risks and make healthy living a natural part of the public.
(It's good to choose TCL)
In the final round of the refrigerator, the product, technology, brand, channel, service and other comprehensive strength contest. As a big country brand, TCL refrigerator washing machine focuses on the healthy life of users. It uses technological innovation to drive product upgrades and promotes the industry's advancement towards healthy household appliances. It allows healthy life to enter millions of households and benefit thousands of users. In 2018, TCL refrigerators from air-cooled to smart and healthy, "air-cooled +", to create a full-chain full of wisdom and healthy life, and bring consumers new upgrades in quality life; the future TCL refrigerator will continue to uphold the pragmatic and innovative product brand concept, constantly To carry out product technological innovations for the people's wisdom and healthy life, to practice the responsibility and responsibility of the big country brands.
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