After years of concept hype, the smart home industry finally felt the "spring" in this year: in addition to funding concerns, policy guidance and support, as well as the establishment of major smart home entrepreneurship parks, also sent entrepreneurs a burst of warmth wind.
On the surface, the smart home industry seems to be ready for everything. However, when talking about the current development status of smart homes, entrepreneurs and investors in this industry are not so optimistic. In their eyes, there is still a long way to go before smart home products are fully accepted by ordinary consumers.
Majors invest in smart homes
At the beginning of the new year, smart homes have taken the limelight in the investment market. In foreign countries, Internet giant Google has spent $3.2 billion and $400 million to acquire two smart home businesses.
Seize the opportunity and master the industry's right to speak. This is the consistent style of Internet giant Google, and its strategy in the smart home industry is also true. On January 13 this year, Google announced that it would acquire smart home equipment vendor Nest for $3.2 billion in cash. It is understood that Nest is mainly engaged in the production of high-tech equipment such as thermostats and fire alarms, and these devices can be connected to the Internet and controlled by smart phones.
In China, electrical manufacturers and e-commerce have also started the idea of ​​smart home. In January of this year, at the 2014 International Consumer Electronics Show, Sichuan Changhong, Qingdao Haier, Hisense Electric, TCL, Konka, Skyworth and other domestic electrical appliance manufacturers have launched "smart home" products.
In terms of e-commerce, JD.com is even more urgent. On January 13, Jingdong announced that its investment in the Broadlink series of products for the smart home field was officially launched, and an exclusive appointment was made in Jingdong from the same day. The relevant person in charge of Jingdong said that the Broadlink series includes second-generation smart sockets, intelligent remote control, intelligent air detectors and wall switches, etc. These products can be combined to realize remote intelligent control of home appliances.
In addition to the attention of funds, the policy guidance and support for the industry has also brought warmth to smart homes. In December last year, the Ministry of Industry and Information Technology issued TD-LTE 4G licenses to China Mobile, China Telecom and China Unicom, which provided a faster operating platform for the development of smart homes.
Do you not buy a mature market for technology and products?
The funds and policies have sent warm air, and the smart home industry seems to be ready for everything. However, in the eyes of investors and entrepreneurs, the smart home market is not so optimistic.
“We have successfully developed a series of smart bulbs, curtains, fans, locks, etc., and these products are already on the market.†A person in charge of a smart home company introduced, “The product mainly has two functions, one can be through the mobile phone. The home related items are remotely controlled; the other is that at home, the owner can also control by voice."
“The concept of smart home has been concerned for more than ten years, and the technology is relatively mature, but the cultivation of consumers and the market is still in its infancy.†In the more than one year of entrepreneurship, the company is responsible for the human body. The biggest difficulty is to explain and promote the product to consumers. "Many people think that this is the plot in the science fiction film, and it is too far away from their own life." He said that the company's current customers are mainly high-end consumers living in villas and garden houses. For the average consumer, they can accept furniture that costs tens of thousands of dollars, but few people are willing to spend more than 1,000 yuan to buy an intelligent system.
What kind of smart home products can be grounded?
"In terms of product development, entrepreneurs must pick up the 'land', not just to show off the technology." Dai Weiguo, a home-based venture capitalist, said he noticed a detail: some entrepreneurs apply when designing products. A lot of high technology, but its products are "away from life" and have no practical use.
In his view, a ground-mounted smart home item must be able to meet emerging user needs, rather than simply replacing existing products. He said: "The concept of smart home is very new and the user community is new. If it is only a simple function, users will soon become aesthetically tired and give up like this product."
"For example, in the past two years, the domestic smog situation is serious. As the people have no ability to change the air outside, but they can change the air in the house. In fact, many people want to know if there is pollution at home, how to change the indoor environment. This is just needed. If you can have a mouse-sized detection device, you can automatically detect and start the purification device through a remote terminal or mobile phone. This should be a need," said Dai Weiguo.
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