With the grafting of revolutionary technologies such as artificial intelligence and TV, and the advent of the first wave of LCD TV replacement, the color TV industry, which is suffering from the stock market, is expected to usher in new growth points. Recently, the reporter surveyed the market and learned that the demand for color TV is recovering, and the major color TV giants have taken advantage of innovation to fight for the replacement market.
LCD TV arrives at a new generation node
With the rise of the consumption power of the middle class, color TVs have ushered in a wave of renewal, smart TVs, and high-resolution TVs are favored, and users have gradually changed their use of color TVs from "watching TV" to "using TV."
At the first new product tour of Konka Art TV held in the Konka R & D Building in Shenzhen recently, Konka staff revealed to reporters that 2018 was just the first batch of LCD TV replacement climaxes, and there was a recovery growth on the demand side.
The reporter learned that the color TV has evolved from the black and white TV to the CRT era, and then to the LCD liquid crystal TV era. Each revolutionary technology upgrade has brought rapid development of the color TV industry. From 1993 to 2000, TFT-LCD developed During the period, after 1998, began to vigorously develop high-resolution, large-screen LCD projection TV. Over the next 10 years, LCD TVs gradually replaced CRT TVs as the mainstream. However, with the demand for color TVs and the lack of revolutionary technology, the overall size of the color TV market has declined since 2013, or it has remained stable or fluctuated repeatedly. The color TV industry has entered the stock market from the incremental market.
With the advent of the era of artificial intelligence and the introduction of OLED TVs, LCD TVs have officially entered a new generation node.
Color TV giants use innovation to fight for the market
Entering the peak sales season in April, color TV giants took advantage of innovation to compete for the market.
Konka Multimedia seizes the TV replacement market by virtue of its flagship A2 Art TV and A1C Opera TV. Konka A2 is equipped with the latest artificial intelligence system, which uses DNA speech recognition engine to serve users one-on-one. A2 Art TV's first impression to reporters is just like a piece of glass. It uses high-strength tempered art glass as the front and back substrates and is manufactured with full-fit integrated packaging. While protecting the LCD screen itself with high strength, it is achieved visually Real full screen. This new TV does not need a remote control, and can directly call "Xiaokang Xiaokang", which can wake up the TV to listen to songs, play games, watch TV and so on. A2 TV can also be interconnected with smart homes, and can control curtains, air conditioners, TVs, etc. by voice, making it easy to play smart life.
Skyworth recently released the new MAX TV series AI TV Q5A, equipped with the latest AI chip independently developed by Skyworth, with artificial intelligence image quality adjustment function, combined with AI voice, AI system, etc., and even asking for TV arrival by voice before traveling Weather, clothes, and other information.
Reporters learned in an interview recently that consumers will generally consider smarter and higher-value TVs when replacing color TVs in their homes. Whether to connect to WiFi, screen size, and sound effects are the key points for selection.
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