I don’t know if everyone feels this way. Our living environment seems to have undergone earth-shaking changes unknowingly. It feels like we were still using some traditional home appliances yesterday, and we were still looking forward to the high-tech products in the movie. But before we know it, those high-tech products have appeared around us. Under intelligent control, whether it is turning on the lights or turning on the windows or closing the windows, or boiling water and cooking rice, etc., it is just a matter of yours.
Life is constantly improving. With consumption upgrades, people are pursuing a higher quality of life. What is a high-quality life? Simply put, it is the embodiment of taste and comfort, which is the highest satisfaction of giving oneself food, clothing, housing and transportation to a certain extent. Under this demand, there is no opportunity for smart homes to "occupy" the market.
Plump ideals, skinny reality
2014 is the first year of smart homes. Since that year, companies that have a head and a face have basically been deploying smart homes in the market, with the intention of being the first to win a "good fortune" in the market. Both companies, capital and users have 200% expectations for the smart home industry. But the world is unpredictable. In the development of smart home in recent years, it is still in a tepid state, which has caused various enterprises to suffer a lot. There are even many voices in the market that "the smart home market is a pit".
Today, driven by technology and policies, although smart homes are on the rise, there is still no small difficulty for them to create a hurricane in the market.
First, smart homes are high-end consumer goods. Although people's income and consumption upgrades have increased to a certain extent, the expensive prices of smart homes are not affordable for ordinary people. For example, a smart lighting control board costs a few hundred dollars, but an ordinary lighting control board only costs more than ten dollars. And market data shows that the price of smart homes is generally higher than 100,000 yuan, which is not a small expense for an ordinary family. At this high price, only a small number of upper-level users are served by the smart home industry. It is not easy for smart homes to increase their penetration rate.
Secondly, for smart homes, the most important thing is whether it can satisfy users' pursuit of high-quality life and bring users a more intelligent, efficient and comfortable life experience. But today, in my country's smart home market, what companies value is still the advancement of product technology, and the product is still lacking in terms of practicability. As a result, people may buy smart home products because of temporary interest, but when the sense of interest passes, many products will be left unused.
In the third place, smart home companies are fighting on their own without interfering with each other, have not formed unified standardization, and their products lack compatibility. There are technical barriers between products. Smart products between different brands are not compatible, such as Haier's smart air conditioner and Amazon's smart speakers. Because the two are not compatible, users need to download multiple APPs to control the product, which is not easy to operate. .
In addition, safety is also a key issue for smart homes. In the "Players Behind the Scenes" released during May 1st this year, the most impressive thing must be that the smart devices in the home of the protagonist Zhong Xiaonian were hacked, the smart homes were all copied, and everything in the home was carried out by the black hands behind the scenes. Controlled, the protagonist allows the black hand behind the scenes to play around. I won’t say much here at the end of the story, but it can be seen from this movie that smart home can bring us a more comfortable, efficient and high-quality life, but at the same time, its security problems can easily cause user privacy information. The leak has discouraged many people.
But in any case, the smart home market is still there. With the continuous improvement of people's living standards, people's needs in household products are gradually diversified. In addition to the necessity of products, they also pay more attention to fashion, technology, safety and interactivity. It is precisely under this demand that the smart home market has a broad development space in the future. At the 618 shopping festival, the Luke smart lock launched by Yunding Technology ranked first on the sales list of JD's home improvement building materials, and it has also achieved good results in e-commerce platforms such as Xiaomi Mall, Tmall, and Suning. Shine in the smart home market.
Entering the game with "lock", Yunding Technology enters the smart home market
According to the report "Global Smart Home Equipment Forecast in 2018" released by the internationally renowned consulting organization Strategy Analytics, last year, global consumers purchased 663 million smart home devices, which is expected to increase to 1.94 billion units by 2023, and the market size will increase. Increased to 155 billion US dollars.
The smart home market has a huge “money sceneâ€. Although it is difficult to popularize the market in the short term, it still cannot stop capital and enterprises from entering the market. Especially in the era of rapid development of the Internet of Things and AI technology, people's demand for smart homes will gradually increase, and a trillion-level market is being opened.
According to data from Sutu Research Institute, my country's smart door locks sold 3.5 million sets in 2016, which rose to 8 million sets last year. According to forecasts, my country's smart door lock industry will grow at a rate of no less than 50% every year, and the total market demand will remain constant. 30 million sets, the market size is more than 100 billion yuan. And data from the strategy analyTIcs research report shows that the fastest growing smart home product categories this year mainly include smart speakers, smart door locks, smart light bulbs, and networked smoke detectors. As a four-year-old company, Yunding Technology, which has made achievements in smart door locks, has attracted attention from many parties.
When it first entered the market, the penetration rate of my country's smart door lock market was less than 3%. Yunding Technology has focused on market demand, prioritized its layout in the apartment market, and built data links between asset management systems, apartments, hotel business systems, and Internet smart door locks Bridge, further layout the market. Today, in the apartment door lock market, Yunding Technology occupies more than 60% of the market share, and no less than 4,000 apartment brands cooperate with it.
Yunding Technology is not satisfied with its achievements in the apartment market. In order to more effectively increase the corporate market share, Yunding Technology began to deploy the c-end market in 2016, and the Luke brand is its proud work. Relying on the exquisite appearance and strong safety performance, both in terms of price and quality, Luke brings more extraordinary enjoyment to users, establishes a good reputation and brand image, and can further strengthen its in the field of smart door locks. Market share.
In addition, with the support of the abc+iot Whole House Smart Ecological Alliance, Yunding Technology got rid of the lack of compatibility between itself and other smart products, and realized the interconnection between different brands. Moreover, with its outstanding performance in the market and in-depth research in product technology, Yunding Technology has won the love of the market and capital. Since its establishment, it has received 5 rounds of financing. Investors also include industry giants such as Xiaomi, Lenovo, Midea, and Baidu Ventures, which provide great help to the development of Yunding Technology.
Today, Yunding Technology, which was founded only four years ago, has achieved very good results in both the apartment market and the home market. Under this development trend, it will only be a matter of time before the company enters the unicorn industry. But having said that, in addition to these advantages, Yunding Technology also has many shortcomings in its development.
Thousands of "locks" war, Yunding's technological development is a big challenge
The smart door locks launched by Yunding Technology are favored by the market. During the 618 shopping festival not long ago, the Luke smart locks launched by Yunding Technology were the sales champions in the field of home improvement and building materials on shopping platforms such as JD.com, Tmall and Suning. throne. It is a veritable dark horse that enterprises can break through under the siege of a large number of giants. But the horse has stumbled, and Yunding Technology is no exception.
After seeing the huge market brought by the smart door lock industry, smart door lock brands have appeared one after another in the market. Relevant data shows that as of the end of last year, there were 500 smart door lock manufacturers in my country, and there were thousands of brands, and the market competition began to enter a fierce stage. In addition to the difficulty of choice for users, Yunding Technology will also bear greater market pressure. Moreover, in addition to the entry of technology giants into the market, some traditional industry giants are also deploying the smart door lock market, such as Yale, Cadiz, Deschmann and so on. Its advantages in industrial chain and product production are unmatched by Yunding Technology.
The classification of smart home products mainly includes lighting, security, entertainment, air conditioning, medical care, heating and so on. The smart lock is just one of many security categories. Yunding Technology has achieved great success in the smart lock market, but it does not have a particularly prominent advantage in other fields of smart homes, and only focuses on the field of smart locks. Even Zhang Dongsheng, the chief technology officer of Yunding Technology, said: As long as the door lock is done well and the first brand in the door lock industry, this matter is big enough for us.
Relevant data show that in the market, "security and control" and "energy or lighting" account for 55% and 53% of the market respectively, entertainment and intelligent interconnection account for 48% of the market share, and health and smart home appliances both account for 43%. Market share. From this point of view, in the smart home market, although "security and control" account for the largest market share, in addition to this field, there is still a lot of room for development in other fields.
In any case, Yunding Technology's right to speak in the field of smart locks cannot be ignored. In the b-end market of smart door locks, Yunding Technology accounts for 60% of the market share. After establishing contact with Xiaomi, it will accelerate its development in the c-end market. The development of Yunding Technology can be described as smooth. But because of this, is the company taking it lightly? When the company wants to get more, it also means that it will face more challenges. Therefore, if Yunding Technology wants to go more smoothly in the future development, it is still There are many things waiting for it to do.
The smart home market is about to explode, how does Yunding Technology break the market structure?
The development of society will only continue to move forward, and our quality of life will only continue to be optimized. With diversified needs and the advancement of artificial intelligence and the Internet of Things, the era of smart home is getting closer and closer to us.
As an innovative company that has been established for four years, has survived smoothly in the market and is alive and well focused on the field of smart home, Yunding Technology's ambitions are not small. As the saying goes: A soldier who doesn't want to be a general is not a good soldier. This sentence also applies in the business world: a company that does not want to be a giant in the industry is not a "good" company. Because what the whole world follows is the law of the jungle, if you don’t move forward, then you can only be eliminated. If Yunding Technology wants to live better in the market and realize its ambitions as soon as possible, it still needs to make every effort.
First of all, you can start with the layout of multiple areas. The development of Yunding Technology in the field of smart door locks is good, but if a company wants to achieve better development in the market, it is not possible to rely solely on the advantages of one party. This can be used as the key to an enterprise's reputation in the market, but it cannot be used as the key to its long-term development. Therefore, Yunding Technology can gradually advance to other fields while maintaining the steady development of the smart lock market. For example, in the security field, in addition to smart locks, there are also electric curtains, smart switches, and smart sockets. And in the five major areas of smart home, in addition to the field of security, the other four areas can also be deployed accordingly. Yunding Technology can build a comprehensive smart home enterprise.
Secondly, in the face of more and more competitors in the market, Yunding Technology needs to continuously strengthen itself in addition to expanding its service targets. In terms of industrial chain and product production, although Yunding Technology is not an opponent of traditional industry giants such as Yale and Hidis, Yunding Technology can start with technology and gain the favor of users and the market through high-quality products. As long as Yunding Technology gains a good reputation in the market for its product quality, it will be of great benefit to the development of Yunding Technology. After all, those who win the hearts of the people will win the world.
Finally, if Yunding Technology wants to gain more market share, it must first promote the popularization of smart homes in the market. But today, in addition to expensive prices, the most important thing that hinders the large-scale popularization of smart homes is security. The price issue is okay, because with the advancement of technology and the development of the times, I believe that the price of smart homes will undergo substantial adjustments in the near future. As for security, Yunding Technology can strengthen and consolidate product security and protect user privacy by cooperating with multiple online and offline security agencies.
All in all, although there are still many difficult problems in the smart home market, it is an unchangeable fact that the smart home market is about to usher in an explosive period under the development of market demand and technology. As a member of the smart home industry, if Yunding Technology wants to increase its voice in the market, enhance its market position, further expand its market share, and be recognized by the market, it must step by step. Be careful, while breaking through the limitations of its own development, it can also add points to solving the problems in the market. Only in this way can Yunding Technology continue to run in the market.
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