2015 LED lighting industry integrated M&A funds over 28 billion yuan to stimulate industry reshuffle

Recently, Guangdong Province Electronic Assets Industry Group Co., Ltd., a wholly-owned subsidiary of Guangdong Guangsheng Asset Management Co., Ltd., took over 2.427% of the shares of Foshan Lighting held by Osram for 2.621 billion yuan and will become the largest shareholder of Foshan Lighting. Guangsheng Company is a state-owned sole proprietorship enterprise and the actual controller of Foshan Guoxing Optoelectronics. This news once seized the "headlines" of major financial and industry media, which caused widespread concern in the industry.

From this news, some people saw the government attach importance to the LED sector; some saw the integration of the entire industry chain; some saw the layout of the international giant Osram for the sale or transfer of business; some saw the "lights" Wang "Foshan Lighting reshapes the meaning of national brands after the capital restructuring. However, looking at the development of the domestic LED industry this year, this is actually only one of the many capital mergers and acquisitions (or acquisitions) cases in the LED industry this year.

According to incomplete statistics, the number of integrated mergers and acquisitions around the LED field has reached more than 30 this year, and the integration of M&A funds exceeds 28 billion, covering all aspects of the LED industry chain. The forms of mergers and acquisitions are also diversified, and the cases of mergers and acquisitions occur frequently. Still on stage. Correspondingly, major capital consortia continue to flood into the LED industry, and many other industry groups have also stepped into the LED industry and participated in the LED market. Hirose's entry into Foshan Lighting and Guoxing Optoelectronics is seen as a reflection of the LED industry's acceleration of the integration of the entire industry, but also stimulates the industry's reshuffle.

Through the attention of this year's "LED mergers and acquisitions" phenomenon, the outside world will often produce an "illusion": that is, the current LED industry situation is very good, prosperous, prosperous development, triggering the "carnival" of capital, the major LED companies catch up with The development opportunities also reflect the vitality of the domestic economic industry. In fact, in the global economic recovery is slow, the domestic macroeconomic climate is cold, the domestic economy is declining, and the investment and consumer demand are weak, the LED industry affected by this is also facing weak market demand and overcapacity. The problem is that compared with the past, the overall market situation is relatively deserted, and the lighting industry's production enterprises and distributors face enormous difficulties and pressures.

It is undeniable that the LED industry has become a major strategic emerging industry in China. It has a large market prospect in the promotion of energy-saving lighting and the upgrading of lighting technology. On the other hand, due to the optimistic view, too many enterprises participate in the competition, making the industry The competition is fierce and fierce, and the market profits are constantly diluting, gradually moving towards a low-profit era.

According to statistics, in the first half of 2015, there were 579 cumulative loss-making enterprises in the national LED lighting industry, with a loss of 22.18%. It is 8.6 percentage points higher than the national light industry industry. Compared with the same period last year, the loss increased by 2.57 percentage points. To a certain extent, this indicates that the LED lighting industry environment is not optimistic this year. Under the influence of factors such as weak market demand, many companies are under pressure to maintain performance growth.

Under this circumstance, the rise of LED mergers and acquisitions, the whole industry is accelerating the integration of industries through the wave of capital power, accelerating the survival of the fittest among enterprises, and the large enterprises have established and improved the integration of upstream and downstream industrial chains, and continuously improved the R&D technology. , the manufacturing strength, production channels, marketing, brand promotion and other aspects of the competitive strength and advantages, the formation of a large scale and strength of the LED enterprise group. This kind of competitive format is like a spring-autumn era from the blossoming of flowers, and a rapid transition to the Warring States era where the princes annexed and the seven heroes stood side by side. At the same time, there will be more and more SMEs lacking competitive advantage being retired or facing the outcome of the acquisition. In other words, there are currently about 20,000 LED companies in China. With the deep integration of the industry, there are no such enterprises in the market.


At present, the Chinese economy has entered a "new normal", restructuring, stabilizing growth, and making the economy sustainable. The "new normal" of the LED industry is to continuously upgrade and upgrade the industry and accelerate the pace of integration. This is a good thing for a powerful large-scale enterprise, or for the entire industry, to promote a healthier and more benign industry. It can change the past "industry not concentrated", "overcapacity", "not high technical content", " There are many shortcomings such as low innovation ability and lack of core competitiveness. At the same time, a large number of domestic large-scale enterprise groups with international brand influence will be formed, and national brand enterprises will be strengthened to participate in international competition at a higher level. For some small and medium-sized enterprises, they are facing greater pressures for survival and development, being forced to transform and change, or trying to create new product and technology advantages, or to explore new market segments, or to seek mergers and acquisitions, etc. Find a new way out. Therefore, LED companies must adopt a new development thinking and adapt to this "new normal" of integration and mergers in order to win development in a highly competitive and complex environment.

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