After 15 years of "contestation between music and thinness," curved TVs have not been devalued by such arguments as "manpower crooked". Instead, they have demonstrated more vigor than ever in the market.
Is the world a plane? This was the continuation of thousands of years of debate and exploration until the end of the voyage around the world, Magellan's fleet returned to their starting point, or that until humans conquered the Earth's gravity, looking into this beautiful blue planet, people discovered The world is not a plane. The visual world in human eyes is never a plane.
A few days ago, the first China Curved Television Festival opened in 2016. In Nail Technology's view, after 15 years of "battle", curved TV has not been devalued because of such arguments as "manpower crooked", but in the market, it has shown itself to be more successful than ever before. .
TV's "post-plate era" is coming
As a visual carrier, as far as TV itself is concerned, the driving force behind the development of the industry comes from the evolution of display technology. On this basis, the screen form is also changing. After decades of rapid development in the television industry, flat-panel televisions have already represented the entire television industry.
China’s flat-panel TV consumption has remained stable since 2014 after experiencing high growth for many consecutive years. The price war that has intensified since 2015 will gradually push the flat TV as the mainstream color TV industry to push the edge of profit decline.
A few days ago, China's Electronic Commerce Chamber (CECC) and the China Electronics Standardization Institute (CESI) jointly released the 2015 China Flat Panel TV Consumption and 2016 Trend Forecast Report (hereinafter referred to as the "Report"). Data show that: 2015 China Sales volume of flat-panel TVs increased slightly to 44 million units. It is expected that there will be no significant increase in consumer demand in 2016.
In essence, the slump in the color TV industry is actually the slump in the overall market performance of flat-panel TVs.
Nail Technology believes that the revival of the TV industry, if only from the TV itself, in addition to display technology innovation and optimization, changing the shape of the TV tablet may also be a feasible way.
Saving TV cannot be separated from the TV itself
In recent years, the performance of the TV market, in the view of Nail Tech, mainly has the following reasons:
First of all, consumers basically completed the product replacement. Flat-panel TVs have entered the vast majority of households during the market explosion period in previous years, and TV itself is a durable consumer product, and users do not change frequently.
Second, the rise of the mobile Internet has enriched the way content is viewed. Compared with smart mobile phones such as smart phones and tablets, TVs are not convenient and it is difficult to establish the stickiness with users again.
TV as a hardware itself, it is difficult to bring freshness to the user. The big screen, interactivity, and immersion are the keys to TV revival. These are all supported by good display technologies, including the form of the screen.
"Experience Economy" Drives Surface Display
The development of Internet of Things technology has made the scene-based experience more representative. Nail Technology believes that the future will be the scene of the era of consumption. In the scenario of implementing the family, TV will not only be a terminal device, but will be the center of family entertainment, interaction, and sharing. This change will greatly enhance TV's position in the family.
Therefore, the pursuit of high-quality, high-value, high visual impact television products has become the top priority in building home consumption scenarios.
Flat TVs have become the mainstream of the television market in the past few years with the “extremely thin†appearance and visual experience. As another way of presentation, the emergence of curved TVs seems to be more in line with the trend of the times. From the human eye, the display experiences changes from convex to flat to concave.
The advantage of surface display is obvious compared to flat display: First, the limited space can be obtained with a larger display area; secondly, it is more in line with the human eye structure and conforms to human engineering, and each point on the screen is equal to the distance to the eye, making The human eye is more comfortable in the viewing process. Again, you can enjoy a strong three-dimensional picture, can bring unsurprising sense of presence, immersive viewing experience for consumers, to meet the higher requirements of consumers beyond the basic visual.
In addition, curved TV is also well adapted to the trend of quantum dots, OLED display technology, and TV screens.
In fact curved TV is becoming a trend
With the overall slowdown in TV demand, the number of curved TV shipments in the second quarter of 2015 exceeded one million units and grew to more than seven times the number in 2014. Ove Cloud Network data show that as of the end of 2015, Samsung, Hisense, TCL and other large color TV manufacturers equipped with the latest, most top, most cutting-edge technology, high profile, high standard curved TV in North, Shanghai, Guangzhou, Shenzhen, the penetration rate reached the total market 25.6% of the scale, the penetration rate of 65 inches and above has exceeded 50%. Samsung curved TV is up to 74%. In the second week of 2016 alone, the national retail market for curved TVs accounted for more than 12% of the market. The penetration rate of the 65-inch curved TV market was 33%, and 55 inches exceeded 15%. At present, the curved TV on the market has added more than 100 models of 14 brands, and curved TV is becoming a new trend of consumption.
In particular, Samsung, the "original ancestor" of curved TVs, has laid out curved surfaces in all 48-105-inch sections, not only the high-end 9 series, but also the mainstream 7-8 series and the close-to-native 6 series, both of which are known by foreign media as "so far. The ultra-flagship SUHD TV with the best picture quality, as well as the start-up curved surface TV, can satisfy different types of consumers, but also pursue the needs of consumers with a better viewing experience.
As a new form of high-end television, curved TV has become the consumer's wishes. As the key driver of China's color TV market is demand, lies in consumption, has the will to consume, it is bound to promote the rapid development of surface TV market. According to a survey conducted by a third-party organization, with respect to the demand for and evaluation of surface-mounted televisions with ultra-thin and ultra-narrow TVs, more than 60% of consumers believe that curved TVs represent fashion, high-end, and high-tech. It can be seen that the market advantage of curved TV is becoming increasingly apparent.
Surface technology is gradually maturing
In the previous "quiet battle", the camp of reverse-curvature TV always held the point that "the technology is not mature enough", but at least for certain manufacturers, this problem is being diluted.
In 2013, Samsung took the lead in launching curved TVs in China and opened the curtain of the curved surface era. In 2014, both Samsung and LG demonstrated a 4K TV with a flexible screen design at the CES show. Users can switch between curved and planar states with the press of a button. In 2015, Samsung expanded its size to a 105-inch, ultra-wide ratio, and smoother switching of surfaces/planes.
At CES 2016, Samsung introduced a subversive ultra-thin curved surface television to break the situation where both thin and curved music cannot be combined. Ultra-thin curved surface television has become a trend sought after by the television industry.
In 2015, Hisense's 85-inch curved laser television came out and was well received by everyone. In 2016, Hisense will continue to emphasize the promotion and layout of surface products, from the smallest 40-inch to the highest 85-inch, and the middle will assist the quantum technology, etc., and take curved surfaces as the key development direction. TCL promises to risk the best surface products and the strongest lineup to consumers. In 2016, CES announced the release of high-end-terminal QUHD quantum products and its flagship product, the X1, through the integration of quantized display materials, quantum image processing engines, and multi-dimensional integrated image quality enhancement technologies, bringing together leading-edge surface TV products and in-depth experiences. . TCL said that the launch of Quantum TV not only represents the advent of one of the top technology products in the color TV industry, but also represents the birth of TCL's top-of-the-line TV products. It is a major move by TCL in the layout of curved TVs.
The flat TV market is becoming saturated. Next, new technologies and product forms are needed to stimulate the subsequent upgrade and revival of the TV market. Accompanied with the reputation and popularity of curved TV in the market in 2015, Nail Technology predicts that in the next two years, curved TV will increase in the Chinese market and the world will increase at a rate of 200%. In China, curved surfaces may be another outlet of the television industry following the Internet, big screen, and intelligence. Since the world is not a plane, why can't TV be a song?
Is the world a plane? This was the continuation of thousands of years of debate and exploration until the end of the voyage around the world, Magellan's fleet returned to their starting point, or that until humans conquered the Earth's gravity, looking into this beautiful blue planet, people discovered The world is not a plane. The visual world in human eyes is never a plane.
A few days ago, the first China Curved Television Festival opened in 2016. In Nail Technology's view, after 15 years of "battle", curved TV has not been devalued because of such arguments as "manpower crooked", but in the market, it has shown itself to be more successful than ever before. .
TV's "post-plate era" is coming
As a visual carrier, as far as TV itself is concerned, the driving force behind the development of the industry comes from the evolution of display technology. On this basis, the screen form is also changing. After decades of rapid development in the television industry, flat-panel televisions have already represented the entire television industry.
China’s flat-panel TV consumption has remained stable since 2014 after experiencing high growth for many consecutive years. The price war that has intensified since 2015 will gradually push the flat TV as the mainstream color TV industry to push the edge of profit decline.
A few days ago, China's Electronic Commerce Chamber (CECC) and the China Electronics Standardization Institute (CESI) jointly released the 2015 China Flat Panel TV Consumption and 2016 Trend Forecast Report (hereinafter referred to as the "Report"). Data show that: 2015 China Sales volume of flat-panel TVs increased slightly to 44 million units. It is expected that there will be no significant increase in consumer demand in 2016.
In essence, the slump in the color TV industry is actually the slump in the overall market performance of flat-panel TVs.
Nail Technology believes that the revival of the TV industry, if only from the TV itself, in addition to display technology innovation and optimization, changing the shape of the TV tablet may also be a feasible way.
Saving TV cannot be separated from the TV itself
In recent years, the performance of the TV market, in the view of Nail Tech, mainly has the following reasons:
First of all, consumers basically completed the product replacement. Flat-panel TVs have entered the vast majority of households during the market explosion period in previous years, and TV itself is a durable consumer product, and users do not change frequently.
Second, the rise of the mobile Internet has enriched the way content is viewed. Compared with smart mobile phones such as smart phones and tablets, TVs are not convenient and it is difficult to establish the stickiness with users again.
TV as a hardware itself, it is difficult to bring freshness to the user. The big screen, interactivity, and immersion are the keys to TV revival. These are all supported by good display technologies, including the form of the screen.
"Experience Economy" Drives Surface Display
The development of Internet of Things technology has made the scene-based experience more representative. Nail Technology believes that the future will be the scene of the era of consumption. In the scenario of implementing the family, TV will not only be a terminal device, but will be the center of family entertainment, interaction, and sharing. This change will greatly enhance TV's position in the family.
Therefore, the pursuit of high-quality, high-value, high visual impact television products has become the top priority in building home consumption scenarios.
Flat TVs have become the mainstream of the television market in the past few years with the “extremely thin†appearance and visual experience. As another way of presentation, the emergence of curved TVs seems to be more in line with the trend of the times. From the human eye, the display experiences changes from convex to flat to concave.
The advantage of surface display is obvious compared to flat display: First, the limited space can be obtained with a larger display area; secondly, it is more in line with the human eye structure and conforms to human engineering, and each point on the screen is equal to the distance to the eye, making The human eye is more comfortable in the viewing process. Again, you can enjoy a strong three-dimensional picture, can bring unsurprising sense of presence, immersive viewing experience for consumers, to meet the higher requirements of consumers beyond the basic visual.
In addition, curved TV is also well adapted to the trend of quantum dots, OLED display technology, and TV screens.
In fact curved TV is becoming a trend
With the overall slowdown in TV demand, the number of curved TV shipments in the second quarter of 2015 exceeded one million units and grew to more than seven times the number in 2014. Ove Cloud Network data show that as of the end of 2015, Samsung, Hisense, TCL and other large color TV manufacturers equipped with the latest, most top, most cutting-edge technology, high profile, high standard curved TV in North, Shanghai, Guangzhou, Shenzhen, the penetration rate reached the total market 25.6% of the scale, the penetration rate of 65 inches and above has exceeded 50%. Samsung curved TV is up to 74%. In the second week of 2016 alone, the national retail market for curved TVs accounted for more than 12% of the market. The penetration rate of the 65-inch curved TV market was 33%, and 55 inches exceeded 15%. At present, the curved TV on the market has added more than 100 models of 14 brands, and curved TV is becoming a new trend of consumption.
In particular, Samsung, the "original ancestor" of curved TVs, has laid out curved surfaces in all 48-105-inch sections, not only the high-end 9 series, but also the mainstream 7-8 series and the close-to-native 6 series, both of which are known by foreign media as "so far. The ultra-flagship SUHD TV with the best picture quality, as well as the start-up curved surface TV, can satisfy different types of consumers, but also pursue the needs of consumers with a better viewing experience.
As a new form of high-end television, curved TV has become the consumer's wishes. As the key driver of China's color TV market is demand, lies in consumption, has the will to consume, it is bound to promote the rapid development of surface TV market. According to a survey conducted by a third-party organization, with respect to the demand for and evaluation of surface-mounted televisions with ultra-thin and ultra-narrow TVs, more than 60% of consumers believe that curved TVs represent fashion, high-end, and high-tech. It can be seen that the market advantage of curved TV is becoming increasingly apparent.
Surface technology is gradually maturing
In the previous "quiet battle", the camp of reverse-curvature TV always held the point that "the technology is not mature enough", but at least for certain manufacturers, this problem is being diluted.
In 2013, Samsung took the lead in launching curved TVs in China and opened the curtain of the curved surface era. In 2014, both Samsung and LG demonstrated a 4K TV with a flexible screen design at the CES show. Users can switch between curved and planar states with the press of a button. In 2015, Samsung expanded its size to a 105-inch, ultra-wide ratio, and smoother switching of surfaces/planes.
At CES 2016, Samsung introduced a subversive ultra-thin curved surface television to break the situation where both thin and curved music cannot be combined. Ultra-thin curved surface television has become a trend sought after by the television industry.
In 2015, Hisense's 85-inch curved laser television came out and was well received by everyone. In 2016, Hisense will continue to emphasize the promotion and layout of surface products, from the smallest 40-inch to the highest 85-inch, and the middle will assist the quantum technology, etc., and take curved surfaces as the key development direction. TCL promises to risk the best surface products and the strongest lineup to consumers. In 2016, CES announced the release of high-end-terminal QUHD quantum products and its flagship product, the X1, through the integration of quantized display materials, quantum image processing engines, and multi-dimensional integrated image quality enhancement technologies, bringing together leading-edge surface TV products and in-depth experiences. . TCL said that the launch of Quantum TV not only represents the advent of one of the top technology products in the color TV industry, but also represents the birth of TCL's top-of-the-line TV products. It is a major move by TCL in the layout of curved TVs.
The flat TV market is becoming saturated. Next, new technologies and product forms are needed to stimulate the subsequent upgrade and revival of the TV market. Accompanied with the reputation and popularity of curved TV in the market in 2015, Nail Technology predicts that in the next two years, curved TV will increase in the Chinese market and the world will increase at a rate of 200%. In China, curved surfaces may be another outlet of the television industry following the Internet, big screen, and intelligence. Since the world is not a plane, why can't TV be a song?
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