With the end of the “May Day†holiday in 2017, major TV stores have also ended their promotional activities around the “May Day†Golden Week. However, as one of the most important promotional nodes of the year, this year’s “May Day†Color TV sales still make people feel cold.
According to market research firm WitsView, due to the increase in panel prices, it has affected the profitability of the entire plant, and brand manufacturers have escalated their terminal prices to make the market enthusiasm. It is reported that in the first quarter, panel prices continued to remain at a high point, making 51 this year unable to promote, and conservatively looking at overall shipments will fall 10 to 15% compared to last year, and may even exceed 20%, will set a record of the highest decline in history .
Regarding the unfavorable trend of the 51st color TV market this year, the two domestic research institutions, Yikang and Aowei, have previously issued an estimation report, and both believe that the 51 color TV market will be blocked this year.
Ovid cloud network pre-estimates that due to advance sales of online brands and channel providers including LeTV, Gome, Suning, etc., the promotion of May Day is bound to be affected. Therefore, 51 sales this year will decline compared to the same period last year. It is estimated that 51 this year will be 5.2% lower than the same period of last year, and the sales amount will be 5.8 billion yuan, which is 6.5% lower than the same period of last year.
Another predictive report released by the forecast company in March showed that Zhong Yee Kang released this year's "May 1" TV forecast report to the industry. In terms of total sales, it may be down by about 10 percentage points compared with the same period last year.
All three data companies estimate that the May Day color TV market is in cold weather, which fully shows that the current holiday promotion is no longer a "G" point, and it is difficult to gain market recognition by simply playing a discounted price in the name of "holiday". Instead, consumers regard “pursuing quality consumption†as a more important reason for purchase. The price is no longer the only factor in the definition of high-end consumer products. Instead, it is the upgrading of technology, quality, and functionality.
The main factors that consumers consider when purchasing high-end TVs are ultra-thin, sound effects, and large-size; whether online e-commerce or offline physical stores, consumers have found the largest number of 55-inch TVs on the market, according to China Electronics. According to statistics of the video industry associations (cvia), in the first quarter of 2017, the penetration rate of domestic retail sales of 55-inch TVs has reached 27%, making it the largest volume of retail sales. In fact, with the increase of consumer income and living area, the large size and picture quality of television have become an important consideration for consumers to upgrade. Not only are 55-inch TVs sold well, but they also include large-screen TVs larger than 55 inches. Are sought after by consumers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to market research firm WitsView, due to the increase in panel prices, it has affected the profitability of the entire plant, and brand manufacturers have escalated their terminal prices to make the market enthusiasm. It is reported that in the first quarter, panel prices continued to remain at a high point, making 51 this year unable to promote, and conservatively looking at overall shipments will fall 10 to 15% compared to last year, and may even exceed 20%, will set a record of the highest decline in history .
Regarding the unfavorable trend of the 51st color TV market this year, the two domestic research institutions, Yikang and Aowei, have previously issued an estimation report, and both believe that the 51 color TV market will be blocked this year.
Ovid cloud network pre-estimates that due to advance sales of online brands and channel providers including LeTV, Gome, Suning, etc., the promotion of May Day is bound to be affected. Therefore, 51 sales this year will decline compared to the same period last year. It is estimated that 51 this year will be 5.2% lower than the same period of last year, and the sales amount will be 5.8 billion yuan, which is 6.5% lower than the same period of last year.
Another predictive report released by the forecast company in March showed that Zhong Yee Kang released this year's "May 1" TV forecast report to the industry. In terms of total sales, it may be down by about 10 percentage points compared with the same period last year.
The main factors that consumers consider when purchasing high-end TVs are ultra-thin, sound effects, and large-size; whether online e-commerce or offline physical stores, consumers have found the largest number of 55-inch TVs on the market, according to China Electronics. According to statistics of the video industry associations (cvia), in the first quarter of 2017, the penetration rate of domestic retail sales of 55-inch TVs has reached 27%, making it the largest volume of retail sales. In fact, with the increase of consumer income and living area, the large size and picture quality of television have become an important consideration for consumers to upgrade. Not only are 55-inch TVs sold well, but they also include large-screen TVs larger than 55 inches. Are sought after by consumers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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