At least some of the box vendors have, to some extent, defaulted on the existence of such self-decrypting and integrated applications on their products. But if you can't make money on content, then the boxes can only be sold as one hardware. You are called millet or soybeans.
“Where can the latest blockbusters be seen?†In the past, the answer may have been “Going to Youku, potatoes, and Iqiyiâ€. Now the answer becomes “Go see your home.†Are there any third party video apps in the box?"
There is no doubt that most of these TV dramas are not "standardized." In particular, in July 2014, SARFT issued a public communication letter to seven Internet TV licensees in Zhejiang, Shanghai, and other places regarding the “Immediately Closing of Violation Video Software Download Channels in Internet TV Terminal Productsâ€.
The public letter pointed out that China Digital Media (000156, stock bar) "Tmall Box", BesTV (600637, stock bar) "Little Red Internet TV set-top box", contains Iqiyi, Sohu video, Youku and other commercial audio-visual The client software of the show and the video aggregation software and Internet browser software such as cats, taijie videos, and rabbit videos provided technical support and channels for politically harmful, obscene and pornographic and low-quality bad programs, as well as infringement of pirated programs.
This is not a case.
Cracked boxes
"This involves a definition of online video and television video." Insiders said: In short, those videos on the video site can only be played on the Internet, not allowed to play on television. The clients of iQIYI, Sohu Video, Youku, etc. on the box involved playing online videos on TV.
“A movie and TV drama bought at a high price by a video website has only purchased the right to broadcast on the Internet, and there is no television broadcasting right. For most people, this interpretation is the easiest to understand,†said the person in the industry.
But a ban does not change anything. Instead, in a well-known smart box, the author saw the user's self-break against the ban.
The so-called self-break, that is, the user's original Android system for the box, add some applications. The classic is a sofa butler app. Since most smart boxes come with a USB interface, users only need to download the App on the Internet, and then they can insert the USB interface into the USB interface and install it on their own.
In the course of the industry's presentation, such an installation took less than 5 minutes, and opened the sofa butler app, which impressively listed cracked versions of several well-known video sites.
"This is not the most important." He pointed out, "In fact, the cracked version of the App is not very easy to use. It is best to use integrated applications such as Taijie and Quanxing. They can not only put the latest and hottest video on demand. Captured from major video sites and internally aggregated live broadcast sources for hundreds of television stations, its actual effectiveness can be imagined."
The author tried to log in to the all-aggregate. On the opening page, I saw the latest movies in the latest version of "Speed ​​and Passion 7" and "Agent Academy" preemptive version, try to play, source shows from "other video", and can be normal show. As for other films that have already passed the hotline of the theater and released on the video site, they can find their most satisfying viewing effects and speed by switching "film sources" on demand.
In fact, after the announcement of the public announcement of SARFT last year, Hua Digital Media once stated that: mainly because of the current smart operating system, with open technical features, users can install independent application software and download third-party application customers. end. Therefore, combing and rectification will be carried out. By forcibly notifying offline and terminal upgrades, users will be restricted from downloading third-party application software to protect the content of Internet TV. The number of third-party applications that Huaxia currently uses offline include Iqiyi, Sohu, etc.; Youku, Sohu, PPTV, etc. have also been removed from BesTV.
Obviously, there is no need to put an end to it.
The savage growth of "all polymerization"
There are many reasons for this ban. Some commentators pointed out that: First, the proliferation of copycat boxes, so that the "licensed" boxes must keep their eyes on the core competitiveness of their own boxes with a blind eye; Second, Android devices are too Open, somewhat common-sense users can indeed crack their own. The installation of such a syndicated App is technically very difficult to control. Third, despite the fact that video websites are legalized, they have already realized the basic rights of copyright in the field of network video. Purification, but a small amount of pirated videos still live in the gaps in the online video world. In addition to video sites that can occupy living room space and TV screens, they may “acquiesce†all-aggregates, such as Taijie’s own purchase rights, only to do Aggregate, and integrated applications that also absorb some pirated video sources and harmful video sources continue to grab their film sources.
At least part of the box makers to some extent is the default of this self-decryption and integrated applications in their products.
At the same time, in response to SARFT bans, some smart box hardware manufacturers have taken another approach to "cracking," such as using Android and Windows dual-system boxes, so that the box becomes a desktop computer, and televisions Become a king size computer monitor.
"In a sense, this kind of Windows system box is no longer the use of App to play video, but similar to the same video on the Internet, through the Web page for video on demand." Insiders pointed out that "this is in a sense to bypass The ban, and the box's hardware prices remain at around $100."
The original source, the box manufacturers, at the moment, just relying on these “cracking†forces, continue to compete with the set-top boxes and TV stations in the form of OTTs for the living room market. But this is not a long-term plan. Taking Xiaomi as an example, it has never positioned itself as a hardware manufacturer from the beginning to the end, but is a value-added service internet company that has been devised around the ecology of Xiaomi. The millet box as low as 299 yuan has occupied the market on the one hand. At the time, on the one hand, there was generally little profit because of the "exclusive single product" of prices.
If you can't make money on content, the boxes can only be sold as one hardware. On this benchmark, smart boxes for OTTs are on the same front as traditional TV set-top boxes and TV stations.
Only at present, smart boxes need more market share.
Find Your Own Genuine Content
In order to find long-term "tickets", each box is also taking its own "lifesaving" means.
Mango TV, which has a strong content source of Hunan Broadcasting and Television, adopted a broadcast method on the entire network last year. After retrieving the network broadcasting rights of the original program, the company also made strategic cooperation with Skyworth at the end of the year to launch a mango box. Since 2015, it has not. Authorize other platforms such as "I'm a singer", "Where is Daddy", "Daily Up", "Happy Camp", "Deformer" and other popular variety shows, and become the key selling points of their content. At the same time, for "cracking" and "aggregation," Mango TV is also a powerful team, with Phoenix Satellite TV, CETV, Korea SBS, South Korea MBC, Hong Kong TVB, Huayi Brothers (300027, stock it), Hollywood, entertainment days, Youku Tudou's deep cooperation and exciting content sharing.
If Mango TV's gameplay is "fast" and "exclusive", then the gameplay of millet boxes and Tencent and other Internet companies is deeply rooted. The author's generalization is "Why is TV box used to watch TV?"
This is an OTT thinking, especially when the video content has a red line. Tencent video editor Wang Juan said at the 2015 Tencent Video V Vision Conference held in Guangzhou that Tencent Video will promote the overall layout, including boxes, in the OTT market through active cooperation with licensees and hardware manufacturers.
The Tencent Box will rely more on Tencent's originality of the video, according to Tencent Vice President Sun Zhonghuai: Tencent Video's investment in the Net Opera will bid farewell to pure copyright trading. Tencent's video must be an investor, promoter, and creator. People, to achieve "a fish to eat more", to a greater extent, to exploit the intrinsic and derivative commercial value of the network drama industry, including advertising, IP licensing, payment services and even television stations and other platforms, such as the distribution of income.
Obviously, Internet value-added service models that enter in this way, viewing free, advertising and shopping will likely be implemented, and “piracy†and “cracking†will only help increase exposure and clicks.
Corresponding to this is Xiaomi. Although there was not much action on the surface, Xiaomi introduced the former Sina editor-in-chief, Chen Hao, at the end of last year to join in. The ceremony was worth $1 billion. The funds will be invested in the iQiyi and Youku Tudou websites of the first echelon of the video. The purpose of this investment is very clear, that is, the new vice president of Chen Xiao, who is known for his content during the Sina Times, took the money to exchange more content from the two major video sites.
For Xiaomi, which has been very successful in hardware, it is time to increase the soft power of content, especially when millet TV and Xiaomi’s box frequently encounter red lines of policy and content, if there is not sufficient and exclusive Content that meets the policy will become ordinary TVs and set-top boxes, disrupting Xiaomi's smart home ecosystem layout, and making this demand not only important but also related to life and death.
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