[Supermarket lighting] Supermarket with lights, sales more powerful

I thought that the word "supermarket" just entered our life. It was a kind of stunned situation. There is a kind of market that has the courage to call itself "super"!

But this kind of realism in the real sense of the product arrangement has indeed changed the map of our lives: now we have been difficult to enter the supermarket for more than a month, isn't it?

Figure: Supermarkets play an important role in meeting the needs of food, beverages, pharmaceuticals, and other everyday products for local residents. The diversity of goods determines the diversity of light demand.

What is the most important? Use the right light.

Is the supermarket brighter and better? Obviously not, supermarket operators are not constantly improving their illuminance level to exceed their competitors, but instead focus on the targeted lighting design management and LED technology for energy savings, and continue to launch Sustainable development program.

At present, the integrated solutions for LED lighting modules, mounting modules, lenses and LEDs for supermarkets have become more and more mature. With the introduction of more energy-efficient lighting solutions, many supermarkets that use LED lighting solutions can The consumption can already be reduced by half compared with the previous one.

Lighting design management: For example, food area: “It looks delicious” is very important

“Accurately reflecting the nature of food” and “causing appetite” are the basic responsibilities of food being placed on the price of food. Therefore, the most preferred area for quality lighting in a supermarket is the fresh food exhibition area, the cheese counter, the fruit and vegetable stand, and the fish and cooked food. Booths, of course, those that are filled with milk and small packaged fresh food and freezer with frozen food should also have good lighting effects.

An attractive spotlight should appear in this place.

Lighting method: correct lighting to ensure effective display

The “shop-in-shop” model is increasingly being used in wine, pharmacies, fruits and vegetables, household, textile and footwear parts as well as freezer and islands, self-service meat processing and even service counters. Lighting in these areas needs to be professionally designed.

Figure: Shelf display line of sight analysis, the task of the lamp is to guide the product to be seen by the consumer, so line of sight analysis must be important.

Figure: Reasonable accent lighting makes the people more impressed.

To enhance product performance, the luminaires are parallel to the shelves. Light is only projected where it really needs to be. Highlight bright goods and retreat corridors and other areas into the background.

The light distribution depends on the geometry of the shelf, and the purpose of the product introduction is achieved by illumination, so that the product becomes the focus of consumers' attention. This type of illumination can be achieved with linear fluorescent luminaires and metal halide luminaires.

Figure: The batwing light strip with the vertical illumination of the shelf, the light has a higher utility.

Figure: Rack-type lighting requires less lumen output than traditional luminaire layouts, thus reducing the energy consumption of the store.

Frame lighting is also an economical lighting solution. Compared to a flat lighting solution, it requires relatively few fixtures and minimizes the load to achieve good lighting. In so-called green stores, it has been achieved that the actual load is less than 12W/m2. The result is a significant reduction in energy consumption and operating expenses. Get the most out of your benefits.

Light source characteristics: special color development requirements for fresh areas

The fresh food market is the mainstay of the performance contribution of supermarket business.

Figure: Ok, the same meat, different "face values", these two pictures are enough to illustrate the importance of the light.

Although the temporary nature of the product increases the risk of sales. However, due to the unlimited profit potential, operators are more eager to emphasize the color appearance of fruits and vegetables, such as making the meat more attractive. For example, the fruit on the container looks fresh and attractive, thus “seduce” the customer’s desire to purchase. Thereby achieving sales. (Note: The “performance” of food appearance is not the same as visually deceiving consumers. We have always advocated that light should be “performance” rather than “performance”.

Figure: The lamps of different chips are used to illuminate the same series of dishes, and the guests will carry out the light-colored "blind products" (the chip manufacturer is not disclosed in advance, and the eyes are judged by the eyes). The experiment proves that the light of the characteristics of the ingredients is true. It is a better choice, the spectrum "squat" or excessive "rendering" will make the ingredients distorted.

Figure: What type of food is sold in your home's supermarket, you must choose the light for the opposite type of light source.

Under the premise of satisfying the existing cost and the warranty period of the lighting products can not be shortened, it is more troublesome to solve the above mentioned tasks and meet different lighting requirements. The focus of the shopper is not to emphasize high illumination, but the light color of the correct lamp or LED light source represents the inherent color of the relevant product: red light is a good representation of various meats, and bread needs a golden light tone to set off Fish need cool white light.

Special needs: deep freezing lighting

LED lighting in the freezer and cooler gives the impression of a bright glow. LED lighting can be perfectly tailored to the characteristics of the internal product using different lenses and angles.

Figure: LED-based refrigerated cabinet lighting reduces heat consumption due to lighting.

The added value of LEDs is the production of higher luminous flux and activation of full luminous flux through excellent operating performance at low temperatures and sub-zero temperatures. In contrast to fluorescent lamps, the cool "climate" extends the life of the LED module, so no maintenance is required during the life of the freezer. LED solutions have a very low level of energy consumption. They also radiate very little heat, so cooling and air conditioning require lower and a better energy balance.

In some cases, the LED lighting that most people will consider may be implemented by replacing the original T26 fluorescent tube with an LED tube. Under the premise of a professional person to replace, we should still check whether the new LED tube is a simple replacement or a rewiring modification. Whether the electrical system and optical system of the original luminaire can be fully utilized by the replacement LED. If the replacement of the LED lamp seriously changes the light distribution of the luminaire, or it may affect the reliability of the electrical, then such replacement It is not a qualified replacement.

Psychological hint of light: stimulating consumption in the checkout area

Checkout area lighting needs to meet two requirements. On the one hand, it should attract customers' attention and use interesting products near the checkout counter to provide a “distraction” that helps to improve the comfort of the queue and encourage impulse purchases. On the other hand, the checkout area is A workplace should meet the appropriate illuminance requirements so that staff can focus on their tasks and work without making mistakes. The choice of luminaires in the checkout area should take into account two aspects of glare, one of which is the direct glare from the luminaire source and the indirect glare from secondary reflection.

Figure: On the one hand, lighting in the checkout area should attract shoppers' eyes to interesting items. On the other hand, since the checkout counter is a workplace, the corresponding illuminance requirements must be met.

Emergency lighting system

Figure: A lighting system necessary in many public buildings, commercial establishments and other gathering places. It is used to ensure that people who are unfamiliar with the layout of the building can safely leave the site in the event of a temporary power outage that prevents conventional lighting from functioning. Safety and escape lights are planned according to escape routes and ensure that people have access to fire extinguishers or other safety equipment quickly, which can greatly reduce the risk of unknown risks, prevent panic and save lives. The illumination of the emergency lighting specified in DIN EN 1838 should be such that the water level illumination of the 2 m wide escape route is above 1 LX.